Of course 53 million freelancers in the US alone do not only prove that the freelance industry is the employment industry of the future..
As an aspiring freelancer, you’re a proof that this is where the world is going…
That the time has come where humans can demand for more flexible working schedule that will allow them achieve their dreams without compromising what matters most to them…
A promise only freelancing can fulfill.
As an aspiring freelncer, it’s a bit unfortunate you don’t have a backlog of experience or anything. So why should you worry about becoming a freelance entrepreneur, getting clients. And even keeping them coming back.
Don’t deny it just yet. You’re not even sure if freelancing is something you’d do in the long run or not.
The experts told you that for you to be a successful freelancer, you will have to start with building up readers. Writing free gigs. Getting exposure. And all that. And that’s really scary. Isn’t it?
Of course you didn’t realize they left something out of the whole narratives. Did you?
Well, they actually did.
And that’s why I’m writing this post to show you how to get recommendations and keep your clients coming back to you even when you’re new to freelancing.
There are about 6 ways any newbie freelancer like you can start getting and keeping clients and I’m going to list the six ways in this post.
Just a minute…
These strategies are what I’ve used and it worked for me. And so many other entrepreneurs out there.
So there’s no reason it’s not going to help you get new clients even if you’re a new writer, blogger, entrepreneur or whatever, if only you will use it as it’s recommended here.
Alright… let’s see..
1. Understand your clients. In the freelancing world, your client is the link between you and your dreams.
So understanding them very well will not only fast track your dreams, it will make your digital business an interesting thing to do.
Now as a digital entrepreneur, there are about three types of clients you’ll have to work with here.
One of them is the Guru who wants you to help him out because he lacks time to work things out himself.
The next one is Mr Gee the average techie. He knows over a couple of things about what he wants you to do and nothing more.
The very third one is the usual John Doe. John has some idea about what he wants but doesn’t know what’s involved or how to go about it. That’s why he approached you.
Now get this. If you need maximum success, approach your work with these guys differently.
For the Guru who knows exactly what he wants: Do it for him the way he needs it done.
If there’s a reason you have to deviate from his specifications for his own good, show him what it should be. If he doesn’t like it, keep things the way he wants it.
This method can also be applied to Mr Gee the average guy.
With him, you need some caution though. Because you can’t tell exactly how much he knows.
As a freelance entrepreneur, your best approach here is to take up his idea and work with him all through the process. Don’t do it alone.
For Joe who doesn’t have a clue about what he wants. The best thing to do is take up his ideas, interpret it for them. Simplify everything and then present it back to him.
What you’re doing here is to make sure they fully grasp what they want, at least to a large extent. Before you start working it out, based on their approval.
From there, you can now try out your best approach making sure they approve what you’re doing as you proceed.
If you’re a professional freelancer or online entrepreneur, Avoid the idea of coming up with “what works best” outside your clients’ approval. It’s their job. Not yours.
2. Communicate every detail. Communication is key to understanding what goes on in the back end.
You can spend lots of hours working out your @ss on a particular job. But because the result in the front end doesn’t say much, compared to your effort; your client feels you’re not doing anything at all.
It will serve you lots of headache if you can communicate clearly what you’re doing.
If there’s need to explain any unnecessary setbacks you’re experiencing to them, please do just that.
3. Focus on details. There are instances your client could be a very detailed person.
They will need you to follow their exact specifications and needs. Follow that.
If what they want is no longer in vogue, communicate it to them.
Don’t spoon feed clients with what’s working or trendy. Explain as objectively as you can and let them decide. If they want you to keep it their way, keep it like that.
4. Know the limits between friendship and professionalism. When it comes to working for family and friends, you will most likely tend to allow familiarity come into play. But this is wrong.
Your clients could be family or someone you know too well but when it comes to their job, they need quality stuff.
And as a matter of fact, they expect professionalism from you just as they’d expect from any other professional.
So forget about the idea of “let me do this for him. I will explain it later and he will understand“. Or “Ada is my friend. I know what is good for her”. You may be wrong.
As a freelance entrepreneur, even when you need to relax and relate with your clients as humans, let your professionalism come to play with whoever you’re working for. They will respect you for that.
Don’t give clients what you think they want. Give them what they want. Your relationship can come in later.
5. Give your clients exceptional stuff. I would’ve easily said give them your best here. But, as you already know, there will be times your best is not enough.
At this point you’ll have to go beyond your best and give them something exceptional. That extra value they can’t find elsewhere. It rocks.
Like me for instance, I don’t just grab a client’s idea and work on it. I go as far as mapping out his ideas, ambitions, goals and purpose through series of interactive sessions.
Then come out with a better understanding of what’s needed. There’s a whole lot of bonding, friendship and exchange of professionalism that goes on behind the scenes.
With this approach, you don’t just work for clients, you build relationships that will exist beyond the duration of the job.
6. Learn how to walk away. As a freelancer, there are some clients who will certainly be a pain in the @ss.
From making shockingly excessive demands to draining your creative energy with critical comments, they can make you feel less of the professional you are.
Avoid them like plague. If you happen to come across them, try to smile. keep things cool. Outside that, show them the door.
If you really want to get more recommendations and keep your clients coming back to you even when you’re just a newbie entrepreneurs then you must do the kind of work you love with the people you really want to work with consistently.
This is what is going to add the magic and awesome flow of creativity to your work.
As i wrap up this post, i want to remind you… This is your business. And you have to do the job you love.
So are you a freelancer, Do you have any ideas freelancers can get recommendations and keep their clients coming back? Share in the comments section