So you want to start an entertainment blog right? Great idea!
Here, I have good news for you…
The first good news is that some years ago, there are people who wanted to start an entertainment blog like you.
Most of them were not sure they could get started, get popular or even make money with their blog but all these happened to them over the years.
Talk about people like Perez Hilton of Perezhilton.com, Arianna Huffington of Huffpost, Linda Ikeji of Lindaikejisblog etc.
These guys are super bloggers that became both rich and popular because of their blogs.
So right now, not only can you start an outstanding entertainment blog, you can start it, grow it, get popular and even make money online.
Yes! Because entertainment is not just one of the biggest industry around in the modern times…
It is also one of those industries everyone can relate with. Notwithstanding your faith, tribe, status or even sex.
Entertainment is one language all humans can relate to. Yes!
Because we all need entertainment every now and then…
So being that getting entertained is something everyone craves, there’s a huge market for it. And a good chance to stand out and get known
You can always get fans and readers for your entertainment blog. And they can keep growing by the day.
However, you must know there’s work involved. And you’ll need time and effort to get your blog around.
In fact your success will definitely depend on you.
But one thing is certain …
If you’re passionate about building a successful blog in the entertainment niche… Then this ultimate guide on how to start a successful entertainment blog is all you need to get started…
Especially if you’re in Nigeria, Africa or any part of the world that’s a bit disadvantaged when it comes to blogging.
Alright. let’s go into the real deal…
How can one really start an entertainment blog in Nigeria, Africa or any part of the world?
To start a successful entertainment blog, here are some things you’ll need to put in place…
1. A business mindset.
The first thing you’ll need is a business mindset.
So you need to ask yourself…
“am I in here for the long run or do i want to make a business out of this?
With a business mindset in place you can then come up with a business plan that will include your brand description, blogging goals and strategies you’ll use in attaining the goals.
After this, you can get started on setting up your entertainment website be it in the US, Africa, India, China, or wherever.
2. What’s the niche? The next thing you’ll have to consider after setting up your business plan is the niche.
A niche is more like a specialized corner in a broad topical area where you can choose to focus on and blog about.
When it comes to entertainment blogging, so many people go into different areas of entertainment without focusing on a specific area.
It’s very important you set up your niche before getting started because when you do that, you’ll streamline your blog to a particular area of interest and this further gives you a well defined set of readers over time.
So you can decide for instance to focus on Entertainment news, Gossips, Hollywood, Nollywood or Bollywood News, Religious entertainment, Sports etc…
You can micro define your niche as much as you want.
Doing this streamlines the process for you. Helping you Focus on a certain kind of readers with a particular interest.
In the long run, this can also help you target a particular kind of advertisers when you want to advertise on the blog.
3. What’s the brand?
After finding a niche for your entertainment website, you’ll then need to evolve a brand that will reflect with this audience.
A look at your target audience can help you fix your brand…
So you can ask yourself who am I targeting?
What’s their demographics?
What kind of entertainment matters to them?
How do they communicate?
By the time you finish answering these questions, you must have evolved ideas that will help you come out with a brand for your entertainment blog.
4. Get a domain name. As a blogger, your domain name is what people will use to access your blog on the internet.
You could decide to call your domain name anything you want.
A good number of bloggers prefer to call their entertainment blogs by their personal names. But there’s no strict rules about that…
Like I mean it’s not wrong to call your blog by your name. It only matters if you’re intending to sell the blog with time.
There are also other people who have been able to call their blog specific names that depicts their target niche.
With names like that any new reader will immediately understand the niche that your blog is focusing on.
Also it can help the owners of such blog a lot when it comes to search engine optimization.
So you’ll have to choose both a domain name that reflects your entertainment blogging niche and your business goals as a digital entertainment media.
If you intend to create an entertainment blog around your personal brand then you can definitely use your name as domain name.
Also if you already have an established entertainment business offline, you can also consider using your business name as a domain name for your entertainment blog.
5. Hosting: After setting up your domain name, head over to a reliable web hosting company like Smart Web…
Choose a web hosting plan that reflects your blogging goals and then head over to setting up your blog.
PS: Besides smart web, you can host your blog with any web hosting company of your choice.
Although smartweb is one web hosting company i recommend a lot because i host most of the blogs and websites i design with them.
Alright. So after choosing your web hosting plan and the web hosting company, head over and choose a blogging platform.
There are so many blogging platforms to start up your entertainment website. But the number one blogging platform is WordPress.
According to research, half of the blogs on the internet is powered by WordPress, the world’s leading blogging software.
As a matter of fact, not only is WordPress popular with bloggers, it’s pretty easy to use for beginners and people without much tech experience…
And yes, WordPress is always my best recommendation for bloggers.
You can set up your blog on WordPress and start blogging right away, if you understand the technicalities involved.
Or you can contact WordPress experts like us at Victor Winners and we’ll get your blog designed, set you up and train you on blogging so that you’ll get started and achieve your blogging dreams without wasting time.
Alright! After setting up your entertainment blog on WordPress as we also discussed here, there are certain other things you’ll want to do as well…
One of those things is building a strong social media outlet.
6. Social media. Having a solid social media channel helps a lot in building up audience for your entertainment blog.
And right now especially when it comes to the entertainment niche, so many of your readers are definitely going to be on the social media so you’ll need a good strategy to key into this audience.
The first step you’ll take towards growing a social media platform is building the platform in the first place.
So you go ahead choose at least the first three social media platforms for your blog. It could be the popular Facebook, Twitter, Instagram etc.
After that, edit the social media page. Make it “on brand” and then go about adding friends.
On a facebook page for instance, You can start with your friends. Invite them to like your page.
Before inviting your friends over, be sure to have updated the page details together with some write ups on the page. Stuff that relates to your niche.
After that go ahead, invite people to like your Facebook page. You can also promote the page via Facebook ads and other freebies or contests if you have any.
The same strategies can be repeated for the other social media platforms and tweaked where necessary to suit with the particular platform.
7. Content creation. So after setting up your page, you’ll need to go about creating content for your entertainment website.
The best way to go about this is to first of all, create a content strategy.
Your content strategy should reflect the kind of posts you want to be updating on your entertainment blog, based in the particular niche you’re blogging on.
It should also be streamline to meet a particular posting timeline. For instance, you may decide to be writing entertainment news articles 3 times in a day, or once in every single day, just stick to the schedule.
Also indicate the different categories of entertainment stuff you’re writing about. If it’s entertainment news for instance, there are different aspects to it. Indicate when and how often you’ll be writing about that in your content strategy.
Follow the content writing schedule as much as you can.
It will help your readers. And when your entertainment blog has consistent fresh content, your readers will come back again and again.
8. Marketing and promotion. Marketing is very important and you’ll have to give it serious attention if you’re going to build a successful entertainment blog.
There are so many ways to market your blog. Some are paid others are free.
For the paid marketing, you can start with using Google adwords.
Google adword is Google’s advertising system where advertisers bid (and pay) for keywords that will help them make their adverts appear on Google search results.
Joining the program gets your entertainment blogs promoted across Google Search results for the specific search keyword (s).
To get your blog even faster among the top entertainment blogs, you can do both Google and social media ads if you’re on a good budget.
As another aspect of paid promotion, you can pay people to promote your entertainment blog on other popular blogs and websites.
For the free marketing, you can promote your blog and get it among popular entertainment blogs though guest posting, offline promotional events, user generated contents etc.
9. Growth hacks. One of the greatest growth hacks for building a successful blog in the entertainment niche is updating fresh and quality content regularly.
If you look around, you’ll realize this is what successful entertainment bloggers do. Some will even update the news around the clock.
Being that you’re just new in the entertainment blogging niche, you might not be able to update your blog around the clock but you can aim to update a certain number of post each day on the different categories of entertainment you’re writing about.
You can subscribe to google news for entertainment information around the world or streamline it to the specific area you want to cover.
As you know, entertainment blogging niche is heavily populated. So to stand out, as a newbie, there’s going to be something spectacular about you.
This is why besides consistent blogging and promotion, you’ll want to write some pretty exceptional content on your blog.
So not withstanding that entertaining news for instance is always similar, you can decide to make yours different.
So instead of copying posts from other website and updating them to your blog, you can decide to rewrite the text and add a fresh dimension to it.
Don’t get confused. Depending on your branding and audience, you can add fun to it, add more details, update the news with more pictures, funny memes or video or even make it shorter.
All you want to do here is add live to what’s there in a way only you can do it.
10. Build a strong fan base on your social media platforms. Especially Twitter, Facebook. You can also add instagram and Pinterest if necessary.
Your social media platforms will be one important traffic points for your blog.
You can grow the social media platform by being very active on the sites, updating content regularly and following a social media strategy that reflects content that works with the particular platform.
You can also grow the social media platform easily by using promotional codes, organizing contests, giving away freebies for comments and shares etc.
Create content in different formats. Entertainment Blogging is not all about written content so don’t just focus on putting up mere written stuff.
Produce both videos and audios. In fact, videos have more possibility of going viral than content most times. Focus on producing great contents in different formats and share it with your friends.
11. Monetization. Just like most other blogs using the journalistic blogging model, there are many ways to monetize your entertainment blog site.
One of such ways is using Google Adsense. Google Adsense is one of the most popular way entertainment bloggers monetize their blogs.
Read here on how to make money online with google adsense.
There are so many other ways to monetize your website too including affiliate marketing, advertising, accepting promotional post, emails and many others.
I did a post about how to monetize your blog here.
Understand, it’s not too difficult to build a successful and profitable entertainment blog.
Other people are doing it. And with effort, proper strategies, skills and time, your blogging dreams will fall right on your laps.
And you can even make your blogging journey even faster by joining blogging communities and trainings like the Smart Blogging College that will help you build and grow your entertainment blog in a shorter time.
You want to start an entertainment blog?
Let’s help you design, give you strategies to grow your blog and achieve your goals.