You’re the “boss lady” when it comes to fashion.
You know all the colour combination that creates unique styles.
Your friends consult you whenever they have an occasion. And recently you’ve been thinking of doing something about your fashion skills…
Right now, you’re a bit confused because you feel it’s not really possible to set up some fashion Big Bang.
I mean, how can I ever start any reasonable fashion brand right now. These are questions you’ve asked yourself once upon a time.
Of course you don’t have that steep capital to build up the next Versace, Gucci or the Armani of this world.
And I can’t agree less with you on this.
On a second thought however, I have good news for you.
There are a good number of influential fashion celebrities today who started out with a fashion blog.
You name them.
These guys started out as personal style bloggers and went on to build successful brands.
And ever since they hit stardom, most of them have continued to keep their profile growing and at the same time making some good profit from the goodwill.
So if you’re good at or passionate about fashion, style and even make up then you can make something out of your life by starting a fashion blog.
If you’re still not convinced, look at this report by Huffington Post. So many smaller clothing lines have turned to bloggers to spread the words about their clothes.
This is not anything usual. It’s being street smart.
So these brands who can’t afford a steep pocket for major newspapers get in touch with these fashion bloggers who have a ready audience.
The fashion blogger gladly put up the clothier’s stuff on their blogs then get paid in return. Everyone gets home happy.
And then on the flip side?
A newbie fashion blogger can go out to contact fashion brands and get their stuff on her site.
If you’re a blogger and a student in school or if you’re currently blogging part time then you can definitely start getting clients and making some side income this way.
You can build an audience, get contacts with up coming fashion brands and start putting up their stuff on your blog at affordable prices.
The more you build your brand and reputation, the more you increase your charges.
So let’s assume you already have a market waiting for you to play the game and make your fashion blog the next successful blog.
You get what I’m talking about right?
PS: Of course you know I’m not saying you’re going to be given the title of a successful fashion blogger on a platter of gold…
You’ll definitely work hard and smart to get noticed. And yes people are getting noticed.
Now below are the step by step process you’ll need to start a successful fashion blog.
Set up a Plan: People usually say, “if you fail to plan, you’re planning to fail”.
I don’t really have to agree or disagree with the wise saying because I know you know the truth.
The only thing is, sometimes I wonder why someone will expect that success would just fall on them by chance…
Because it if it did, so many people would be successful by now.
So since success doesn’t happen by chance, you have to start your fashion blog with success in mind.
You have to ask yourself, what exactly are other fashion bloggers doing that’s making them successful?
Is there anything that’s unique about my fashion sense?
How can I develop on that and make it stand out as my unique selling point (USP)?
The reason for this question is because what you’re going to be doing mostly as a fashion blogger is talking about your personal style.
So you need to find that uniqueness that creates your style and then talk about it in your own way. (don’t worry with time, you can curate or create as much as you want).
When you find this, you can then go ahead and develop a brand for your fashion blog around your unique selling point.
What platform to start the blog?
On finding a perfect platform to start their fashion blog, most people will definitely want to go with Instagram.
Of course that’s the go-to social media platform for fashionistas and most picture oriented blogging.
But, the thing is, Instagram is not your own platform. It’s owned by a third party, with it’s own terms and conditions.
This makes it a bit risky because everything you do must stay within the terms and conditions of use as anything outside that can get your post deleted or your account banned.
So you need something more stable. Something you have complete control over its management.
This is where a blog comes in handy. Especially if you’re planning to be doing this professionally and for a long while.
Now this doesn’t mean you won’t use instagram. You’ll use it. Especially to grow the brand and gather traffic back to your blog…
However Instagram must not be your all in all as a fashion blogger.
How to set up a successful fashion blog step by step:
Get a domain name and web hosting: After finding out your USP, it’s now time to go settle for a domain name.
Now, your domain name should not just be anything catchy, choose it in such a way that it projects your brand and USP and your readers will be able to know what your fashion blog is all about without much stress.
Next, get over to a web hosting company and check if the domain name is available.
Once you find out it’s available, place an order for the domain name and obtain your web hosting plan as it suits your budget.
You can get both domain and web hosting at a single spot from reliable web hosting company.
When your domain name is activated, get over to wordpress and set up your fashion blog.
You know WordPress is not only the most popular blogging platform, it’s also one of the easiest to use platform for beginners.
So with WordPress, you’ll get to understand and use your fashion blog without much stress even if you’re not really a techie person.
Although setting up your blog on WordPress could be a bit technical, you could read up tips like this or get professionals to help you set up your website and also train you on how to blog like a pro.
How to grow your brand as a fashion blogger!
First thing first. Find out, what do you want to blog about?
Who are the people reading it?
What brands do you want to target?
Your personality or the kind of fashion you like could serve as a good guide here.
Just make sure the fashion you want to focus on is something that is liked or can be likened by a sizeable number of people.
Whatever you come up with here will influence your audience and the kind of brands you’ll target. So choose it well.
Decide your fashion niche based on your own personal style and the kind of brands you want to attract.
After that, get a blogging schedule based on the overall theme of your blog.
In your blogging schedule, you can use different quarters or months to talk about various themes that reflects your fashion brand.
With this, you’ll grow your brand more easily without lacking fashion ideas to write about.
The next thing after this is to decide how often you will be updating your fashion blog.
After you settle on this too, begin writing blog posts in advance based on the themes you decided on earlier.
Writing blog posts in advance will help you publish on the scheduled dates without fail…
And before you run out of your pre-written post, you would have already come up with ideas for new posts.
How to make your fashion blog stand out.
If there’s one thing that will decide the success or failure of your blog, it’s going to be your originality.
I want to reemphasize the fact that most fashion bloggers blog basically about their personal style.
This why most times these fashion blogs are also regarded as personal style blogs.
So here is the time to bring your uniqueness into play like we mentioned earlier.
Blog about your personal style. Be creative and innovative about the pictures you’re going to be sharing including the inspiration behind it.
If you were inspired to create a local style by another trending or popular fashion, tell your readers about it. And show them how it can be done exactly like you did it.
Write about famous celebrity styles.
Naturally, so many people see celebrities as their role models.
And because of this some of the celebrity fans want to dress like them, be like them or even act like them.
You can take up the job of satisfying this cravings by writing about celebrities and their fashion sense.
Since there’s perhaps so many other bloggers writing about these celebrities, you can Share those beautiful pictures of them from a different angle and tell a whole new narrative about it.
It’s a great idea that before starting out on any new project, you tell people about it before they get to find out about it.
So for you to have readers for your blog, you have to go where your readers will be found and tell them about your fashion blog in a language they’ll want to hear.
Here’s what I’m talking about…
When it comes to fashion, the number one go to place for finding readers is the social media.
And your best social media if you’re a fashion blogger is going to be Instagram. And perhaps Pinterest. And the rest.
So you’ll have to get over and be active on these platforms.
Update beautifully engaging pictures (just as you’re updating your blog and use the right tags whenever you’re making a post.
Also, don’t forget to include a link to your blog on your profile. And in your posts where possible.
Set up a platform on Pinterest and put up your pins right there on the popular boards too.
Follow a blogging schedule and write regularly… Be posting quality and inspiring stuff on your blog at a regular interval.
Some fashion bloggers make more than one post in a day, others settle for 5, 4 or less in a week, choose a posting schedule that will favour you and stick to it.
How to make money with a fashion blog.
Okay. So we all understand that one of the most important reasons why fashion enthusiasts open a blog is because they are passionate about taking their passion to a wider audience.
Now besides being a hubby fashion blogger, you can also become a professional, monetize and earn from your blog.
So how do you monetize your fashion blog?
If you can recall, I earlier mentioned reaching out to up and coming fashion brands to promote their stuff right?
That’s one smart way to make money with your fashion blog.
Sponsored posts: Another way of making money with your fashion blog is through sponsored posts.
You get brands to pay you to write about their fashion items, how they are affecting you and how you’re using it.
Yes this could be you sharing honestly about what you use with your readers.
Reviews: You can also review fashion items based on your own personal opinion and usage and get paid for it.
Affilates: Yes affiliate! When it comes to fashion blogging, using affiliate ads means so much more than getting mere links.
With fashion affiliates, you can blog about the particular brand you want to promote after getting the product.
For instance if it’s a handbag, you can get the bag from the affiliate, dress up with it, take photographs, update an inspiring blog post about it and post it on your blog with a link to to the affiliate product.
Now, you’ll make money when someone makes a purchase through your link or per click on the link depending on what you settle for.
You can get affiliate products from international sites like commission Junction (Now CJ), Google adsense, Shopstylecollectives, Amazon etc.
You can as well apply for affiliate programs from other smaller websites.
Collaborate with other brands: Once you keep updating great stuff with a handful of readers, brands will be hooking you to get featured on your blog.
To make things easier, include a separate page on your blog, a contact email and a notice indicating your readiness to collaborate and feature brands on your blog.
Promote your fashion products. Do you have a fashion product as well? Promote it on your blog. This imajor way many fashion Many bloggers make money with their fashion blog.
It doesn’t have to be all about your dresses, you could include other fashion accessories like your private jewellery, home made perfumes, beauty products etc.
Become a fashion consultant. I’d you’re very good at what you do, you can consider becoming a fashion consultant.
It doesn’t have to be difficult. Start with giving out free tips.
The more you learn through the process, the more you’ll grow and build your brand.
Now there are so many other ways to make money out of your fashion blog and your brand as a fashion blogger but this list is a good place to get started with.
So now up there is a complete guide that can help you build up the next most successful fashion blog.
But, if you’re not going to get started today, nothing’s going to happen.
And as you’re embarking on this, remember it’s going to take effort and time but in the end, it won’t only be rewarding you’ll have a handful to teach others.
So here we go… Do you have suggestions on how to become a successful fashion blogger?
Share with us below.
PS: at VictorWinners.Com we create outstanding blogs and websites that helps our clients connect with their audience.
And we’re ready to make you one other success story of ours. Let’s get started now!
Remember if you ever find difficulty setting up your fashion blog, you can let experts help you out.
Editorial: This tutorial was first published on October 2017. It’s been currently updated to make it more comprehensive and reflect latest changes in the fashion blogging world.