So this is going to be one of my most daring posts.
I’m sure you already know the Kardashians are not really some clear cut digital entrepreneurs in the real sense of it.
They are celebrities.
And for this reason, you’re probably wondering why I didn’t use a heading like 11 things to learn from Gary Vaynerchuk, how to write like a Seth Godin, or how to grow your blog like Jon Morrow.
So we can actually capture the entrepreneur aspects of it.
Well, I’m not writing about all these guys today.
I’m sure you’ve read stuff like these about them already. So I’m not talking about them today.
We’ll be talking about Kim Kardashian and what every digital entrepreneur like you can learn from her.
Alright let’s go there.
So we already know that Kim Kardashian is one celebrity most writers, bloggers and social entrepreneurs have read a lot about.
Recently before Trump, Brexit and all the terrorism news around here, Kim’s been sitting on top the internet almost like President Trump sits in the white house. (pun intended).
Her name’s been so influential that almost all entertainment bloggers and content marketers have written one or two things about her.
So how can a digital entrepreneur create a brand as powerful as a Kardashian?
How can anyone evolve such a brand without much stress like Kim?
The following are the 11 things every entrepreneur can learn to evolve a brand like Kim Kardashian.
1. Get yourself out there. Because she craved a very unique attention, Kim launched her internet journey with a leaked sex tape in 2007.
Now you’ll agree with me that’s not how most celebrities got started but Kardashian got started like that anyway.
Creating the Kardashian effect and getting known without much stress will involve lot of guts.
And you should be willing to be criticized and get talked about. It’s part of the deal.
2. Leverage your network. After the sex tape leaked online, people began to associate Kim with her then boyfriend Ray J.
Ray’s status as a celebrity rubbed off on her.
Now, you might want to ask yourself, what celebrity or product can I actually associate my brand with?
By the way, did you know the celebrated writer Chimamanda Adichie once lived with the world renown Novelist Chinua Achebe?
Can you link his influence to her early rise to fame as a writer?
Sometimes the people we associate with, have a way of helping our brand as we put out effort to get our our brands renown.
3. Get ready to set trends. Set up yourself as a thought leader. Challenge dogmas and age long strategies. Come up with better and stronger arguments.
Again Kim broke the internet with her nude photos in 2014.
People criticized.. Many people condemned her actions. Others felt inspired to do same but at the end of the day, Paper Magazine’s issue on that day received 15.9million views compared to 25,000 views on ordinary day.
Now you don’t have to go about putting up nude photos of yourself. I didn’t say that. You know what’s best to put you ahead of the competition in your digital business. Do that.
4. Re-invent your brand. After Kim gathered huge attention with her initial stunt, in 2007, she re-engineered her brand into what she is known for today.
I’m sure what you’re now used to is the super celebrity Kardashian not the ole girl in a leaked sex tape.
And yes, you too can re-invent your brand.
Of course people will want to identify you with the initial incidence (if any) that led to your rise to fame. Severe yourself from it if that doesn’t reflect you anymore.
5. Think like an entrepreneur. Kim Kardashian is not just a celebrity. She is an entrepreneur with a Production company, Fragrance line, e-commerce business and much more making hundreds of millions in dollars.
Whether you’re a blogger, Writer, Graphics Designer etc, the most important thing is that you’re an entrepreneur. So you must think like one.
First of all, decide to see your hustle as a serious business and nothing less.
Get yourself out of that mindset of writing just for pleasure. Have a concrete Vision, plans and set clear goals for your digital business.
6. Be comfortable in your skin. You see, Kim is a marketer.. She’s in the business of promoting her personal brand, making you love it as much as or even more than she does.
As someone aiming for the top game, You will not only have to love yourself and your work, you have a duty to make others love it.
Because, You can’t promote what you don’t love. So the first step for you is to step up your self love. Love yourself and what you do so that you easily encourage others to do same.
7. Be daring. pass your limits. Go pass what you’ve ever done.
It takes guts. But just one “gut” is good to get started with. I always tell people you need about a little motivation from just one successful stunts to launch out the next bigger one.
While the Kardashians have done lots of ‘weird stunts’ that got folks angry, you’ll agree with me many people have also been inspired by them.
At the end of the day, your stunts could be risky. It could get people divided between loving and hating you. It could inspire people.
But at the end of the day, you will be talked about. That’s the objective, to keep people talking about you while you manage the object of the discussion.
And you will need supreme confidence to pull through.
8. Be comfortable as an eccentric. There was a time it was rumored Kim Kardashian got a butt implant.
Of course we didn’t have anyone verify the assumption but it kept her fans hungry to know whether it’s true or not. Because it was just unusual.
You see sometimes it might get difficult to be talked about as a die hard conventional person. Because there’s nothing unusual to keep people talking.
The unconventional people on the other hand give people a lot to talk about because of the unusual and innovative stunts they pull.
If you want to get renown much faster as a digital entrepreneur, work on creating tongue wagging stunts.
Make something unusual out of what you do and connect it back to your brand.
9. Be open to critics. This is the tough one. Don’t be afraid to be controversial, provided you can defend your opinion.
Go out of your way to tell people what you really think when necessary. For instance, strong opinion is a staple of good writing.
Be creative with your keypad. Make headlines on purpose. If you want to condemn a thing, don’t just stop at a post, be dramatic about it.
People may want to see you as crazy, it’s their business. Just be sure your opinion is substantial.
10. Team up with other successful people. Kim has partnered with many successful people to launch interesting brands.
With Brian Lee of Legalzoom she launched Shoedazzle. She also partnered with Pascal Mouwad to make Belle Noel jewelry.
As a result of her partnerships with successful people, she has created a long-term business legacy using her name.
So what about you? You can do the same.
What do you think about launching a website, writing a book or setting up an enterprise with like minds or other celebrities?
You can start right here and launch out to become an exceptional digital entrepreneur.
Of course you don’t have to be a Kardashian. But you can get your name out there.
So what do you think? Let me hear you in the comments section.