Starting a successful real estate website is not only the surest way to boost your real estate business and upgrade your game as an agent or investor…
it’s also one of the easiest ways to establish your online presence and boost your business growth.
Most people don’t realize this.
Of course. Even where you don’t have a strong offline structure, with a good real estate website, you can get your real estate business up and running almost without any difference.
Now the reason I’m saying this is because according to this report by NAR and Google, for instance, real estate searches on Google have grown by 22 percent per year. Surprised right? I was surprised as well.
To even buttress the need to get online, the report further holds that 90 percent of home buyers in the US searched online before actually buying a house.
Now the truth is, whether you’re in Antarctica (pun intended) or in New York City, majority of the people looking for real estate in the 21st century are doing that online.
So whether you have a good offline presence or not, you definitely need a strong online presence for your real estate business if you want to gain greater traction.
With all these said, I’m sure you’ll agree with me that it’s very important you get a real estate website as a real estate investor. Because you need it.
Of course, if you don’t need a real estate website for displaying your property, showing off promos, and getting to convince clients for a meet up, you’ll definitely need it to push sales.
Now here are steps to get a real estate website.
1. Get a domain name. The first thing you’ll need to work on before getting your real estate website designed is a domain (link to what is a domain name) name.
So you’ll first of all settle for a domain name that’s in tune with your brand and pay for it.
If you already have an established offline presence, you may not need a domain name different from your brand name.
So you just go register with the business name you already have. This will help your already existing customers to find you online more easily.
Where you don’t want to use your current business name as your domain name for any reason, you can get a new domain name.
Also if your current business name has been taken and you still want to maintain it as a domain name, you can settle for alternatives.
This could be by way of using a domain name extension different from the general .com like .us, .uk, .co.uk, .ng etc (making sure it reflects your country) or adding something unique to the domain name.
2. Get a Web Host and Hosting plan. A web host is a company that uses technology to enable your website stay accessible online.
The hosting plan comes in different packages based on the need of individual website owners.
When you’re done picking a domain name, you can then choose a hosting plan that will be suitable for your needs.
Now before choosing a hosting plan, you’ll want to consider the kind of real estate website you want to build.
For example, if you’re a big real estate dealer with huge properties to be uploaded on the website, you’ll have to consider using a web hosting plan that can support that.
If you can’t do this alone, you can get a website designer to help you choose the best hosting package that will work for you, based on your needs.
3. Get your website built. After your web hosting plan is set, the next thing to consider is to get onto building your real estate website.
How’s this done?
You can get to build your real estate business website yourself, if you’re really savvy with the web development technology.
So what do you go for? The choice is yours.
Alright. Moving on…
You may decide to have your real estate website developed from the scratch for more customizations.
This will require an advanced knowledge both for management and set up. And also the cost would be higher.
You may also want to use a more simplified software that will get your site up with all necessary technology.
The whole thing depends on you, your needs and your budget.
But in any case, the goal should be to set up a modest website that will help you achieve your dreams of expanding your real estate business online.
4. How to promote your real estate business online.
Now after your website is set up, the next thing is to work on promoting your real estate business online.
This is where the real work comes in.
Because your effort here is what is going to determine whether your business will be seen online or not.
So you start with a marketing strategy.
Your real estate marketing strategy should be able to guide you on how to evolve a renown online real estate brand that will get deals online.
So there are certain ways you can promote a website online.
From advertising to content marketing (link) and social media marketing, promoting a real estate website needs a complete post on its own but I’ll make it brief.
So I will try to list out the steps in no particular order below.
* Optimize for Search Engines. With the matching keywords, be sure to optimize your website for the search engine.
If done right, this can help in bringing up the website via search engine page when someone searches for something similar to the keywords you use.
* Get Social. Set up social media profiles and link them to your website.
It could be two or three or more.
Be sure it’s something you can manage. Because you’ll need to be updating the platforms with content on a regular basis.
* Create irresistible and useful content. Create content related to what your target audience will be looking for and share same across your platforms.
* Host free seminars. This can be done online or offline. Although most people utilize offline.
Hosting a free seminar will help you advice potential home buyers on what’s best for them.
In fact you could use it as some sort of get together or something, to further get the word out for your brand.
* Ask for testimonial from existing clients and share them across your platforms.
* Use paid adverts. Utilizing paid advertising like pay per click is one of the fastest ways to drive relevant prospects to your website through search engines.
* Use Social media ads. Another paid ads you can utilize is the social media advertising.
Say Facebook for instance, with such advertising, you can get publicity for your website.
* Besides the strategies mentioned here, there are also other real estate marketing strategies like blogging, content marketing across other blogs etc.
Understand, to a large extent, the success of your website is going to depend on how many people are seeing the site.
So it’s very important you get your online marketing strategies right.
Now what’s next?
The next thing for you after reading up to this point is to get a real estate website for your business.
Otherwise, you can share this post for someone that will need it.
With the advent of the internet, the most important thing right now is that you don’t need to have huge capital before starting a real estate business.
With a real estate website gotten right, any ordinary Realtor or agent can go a long way.
I think this is good news.