13 top social media etiquette for small business owners

You’re a small business owner online. Probably you write content for publications. Or you’re a web or graphic designer, writer or retail business owner? I’m sure you have a social media handle you run for your business. And the you’re probably combining one single social media accounts for both your online business and your personal…

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Why content marketing is the future of advertising

Remember those days when marketers used to interrupt your TV screen with adverts about their products? One general pattern about those ads was the fact that they were usually aimed at getting us to buy their stuff. Most times these guys didn’t consider the fact that they were interrupting us in the process. To them…

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Is Content Marketing Good for my Business?

Before I even answer the question, I know you’ve probably heard folks say, ‘content is king’! Well, that’s not far from the truth. And there’s no reason why it should… Because content actually is king. And so if content is king then it should be very important for your business don’t you think?. .. Before…

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Why people do content marketing

OK. So by now you already know content marketing is the method of delivering consistent, valuable and result driven content to a particular audience for a specific result. Now the question is, why should you do content marketing. I mean why is it important that businesses engage in content marketing? The first thing you should…

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What is content marketing

Ok. So I know you’ve probably heard about the phrase content marketing recently. Of course you should. Or why not? Of course I also know so many people (like me, some years ago) have been involved in content marketing without even realizing it. So if you’re like i’d been, doing the stuff without even realizing…

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Email marketing: How to get more positive response from prospects

Your happiest day as a business owner was probably the day you made your biggest sale. That day was the day that customer finally sealed the deal that helped you put your business back in shape. So after that sale, you bought yourself a bottle of beer because you deserved it. Of course that was…

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