Why content marketing is the future of advertising

Remember those days when marketers used to interrupt your TV screen with adverts about their products? One general pattern about those ads was the fact that they were usually aimed at getting us to buy their stuff. Most times these guys didn’t consider the fact that they were interrupting us in the process. To them…

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How to attract and retain clients through content marketing

The main reason people do content marketing or let’s call it blogging is because they want to build an audience. Oh yeah! And it’s obvious the audience is meant to be built so with time they can become customers. Unfortunately this doesn’t happen all the time. Most content marketers don’t ever build any audience besides…

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7 common reasons why content marketing fails

The number one question most entrepreneurs ask me is Victor, I don’t have traffic on my website. Whenever I take a look at these websites, I’ll find out that most of them are updated fairly consistently. On a normal day, you’d want to wonder, why they don’t get results even when they engage in consistent…

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7 Unbelievable benefits of content marketing for small businesses

It’s unbelievable! Most small business owners still see content marketing as more of an esoteric term… confusing and irrelevant. Others keep wondering if content marketing is actually different from blogging. I won’t blame anyone actually. Because I’ve been there myself. And to be really honest with you, in their effort to explain the term, most…

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Content marketing: How to connect with your audience even when you don’t know what to write about

Believe me i know it’s challenging to come up with a story that will excite your audience all the time. Yes! It’s an experience every creative can relate with some how… But let me shock you… Even the challenge of not knowing what to write about can become an exciting story to write about. A…

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Content marketing: How to create emotional connection that inspires action

I didn’t realize writing was a therapy on it’s own until that day I first wrote out my heart on a piece of sheet. It was the only thing I got left with… The only thing I could do. I couldn’t understand how a few lines from a complete newbie (yes I was just starting…

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Content marketing: How to find your brand voice, create connections and inspire your audience to take action

If you’re an avid reader of this blog, you’ll notice one thing about my last post. Yes! If you read that post you’ll notice I wrote it in a way that’s different from most of my other posts. If you indeed noticed that then this tutorial is for you. If you hardly noticed it then…

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Content marketing: How to increase your post views by over 1000 percent

I wanted to title this post as “On adjectives and creating content headings” but I changed my mind. Do you want to know why I changed my mind? Read on. When it comes to increasing your post views, using relevant adjectives in the title of your content is very important… Especially in determining if your…

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How to write content that people want to read again and again

Ok. So you learned about the most important elements that will define the success or failure of your content marketing in our earlier post. In today’s tutorial we’ll be focusing on how to write content that people want to read again and again. And I’ll be sharing very important tips you can also use if…

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Is Content Marketing Good for my Business?

Before I even answer the question, I know you’ve probably heard folks say, ‘content is king’! Well, that’s not far from the truth. And there’s no reason why it should… Because content actually is king. And so if content is king then it should be very important for your business don’t you think?. .. Before…

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