What is influencer marketing and how can it be done

What is influencer marketing? You’ve probably heard about it. Unless you’re still in the stone age (though I’m sure you can’t be reading this from there). So you’ve been wondering, what exactly is influencer marketing and why is it so trendy on the internet. As a matter of answering the second part of your question, influencer marketing is a buzzword because the internet has liberalised the marketing industry, giving people […]

What is content marketing in Nigeria?

When i was a bit new in the digital world, i used to really ask myself, why do people write on the internet? Like why do we even have to search for something on Google and find it free of charge? Who pays those guys that write for Google? It took me a long time to get to understand this. And the simple reason was so mind blowing. That any […]