Hey how are you today.
It’s yet another episode of the smart blogging tutorial.
And today, I’ll be teaching you how you can add links to your blog posts.
Before we proceed, you’ll like to know what we mean by links and why they are important right?
Okay. So links are short form for hyperlinks. A link helps you to get over to a new or different post when you click on it.
Linking is what makes the internet what it is, a network of websites and everything.
Why it’s important to add links to blog posts…
There are so many reasons why we should add links to blog posts but i will list the few most important ones below.
1. It gives your readers something more to learn about the topic. Here, instead of being the one to write it all out, your readers can also read more about your topic from other people’s blog.
A word of caution though… * Just be sure you don’t “over link” it can be very distracting to readers.
2. Adding links to your blog posts reduces the time spent on writing a blog post. So instead of focusing on researching and writing the whole nitty gritty all by yourself, you save yourself some time when you link to other cool stuff in the topic area.
It could be an older blog post you’ve written on your website or a post written on a different blog entirely. When done right, linking broadens the topic for your readers and saves you some time in return.
3. Drives traffic to the linked post. When you link to a different post, people will most likely click to the link and read the other posts.
This drives traffic to the other post. On the other hand, your links also serves as an up vote, indicating to the search engine that the particular post you’re linking to is something that’s worthwhile.
The above is one of the important reason why people guest blog for other top blogs in their niche.
Let’s move away from the importance of having links on your blog posts a bit…
Let’s check out a real life application of a web link…
Okay. Let’s assume i want to write about the search engines and how they work. And this includes a collection of Google, Yahoo, Yandex, Bing etc…
I’m looking at writing nothing more than a 1,000 word blog post. So i begin to write my blog post…
At a point while writing the post, i realized that i can’t keep up with the 1,000 word limits for my blog post because the part i wrote about Google alone is over 500 words.
Because of this, begin to search for other websites that write about the search engines individually and in details.
Upon finding the post, i realized that those sites have been able to cover a lot more details than i did in my blog post because they are writing on the individual search engine.
I decide to write briefly about these four search engines in my post because i don’t want to exceed that 1,000 words limit.
And after i did that, i decided to link to those posts i found on the other blogs, so that my readers can click on them to read if they need further information on the topic.
Now that’s how linking works. Instead of bothering yourself writing the details, you can focus on the areas you really want and then link to other posts on the topic.
The different types of links.
Alright. There are two kinds of links.
One is internal links: Internal links are links between one blog posts and another on your WordPress blog.
Having a good internal links helps in reducing bounced visits on your websites.
External Links: External or outgoing links on the other hand are hyper links from your website to other people’s blogs and websites.
As the opposite of outgoing links, incoming links are links coming from other people’s website to yours.
Incoming links are a great thing to have for Search Engine Optimization purposes especially when it’s coming from the right kind of blog or website.
How to add links to blog posts.
1. Login to your WordPress dashboard.
2. Write a blog post.
3. Click on the particular portion you want to add the link.
4. Highlight the particular text with your mouse.
5. Head over to the upper part of the WordPress editor (where you’re writing your blog post), just below where you wrote the post title. towards the extreme end of the right hand side, there are two buttons.
One of them allows you to insert/edit/add links (by pasting the link you copied from the particular post) to an empty bar on the spot (part of the post you highlighted earlier) when you click on it.
The other button up there allows you to remove the links.
* Click on the first one. And after pasting your links to the empty space that shows up, click on add.
So that’s exactly how you add your first links on your WordPress blog posts.
And that’s where we’ll pause in today’s smart blogging tutorial.
If you’d like to learn more details about how you can start your blog and begin to influence people, join us in the smart blogging tutorial college now.