9 top pages every website must have

What are the important pages i should have on my website?

If you’re a new website owner, you’ve probably asked this question. Especially when you’re building a new website…

You’ve wondered, how many pages should I have on my business website. Or what are the compulsory website pages i need to have, based on my website needs and projects?

To answer your question, there’s no limit to the number of pages you should have on your website.

As a website owner, you can have as many pages on your website as you want.

But there are some pages that are so important that each website must have it.

So here below I’m going to list some of these essential pages for a website you should have, notwithstanding the kind of website you’re building…

Home page

Your home page is the most important page on your website.

It’s your main landing page where everyone gets to see, as soon as they land on your website.

It is also where you’ll have a summary of what your website is all about displayed in both pictures and words.

Despite it’s importance, some websites may decide they don’t really need a home page.

This mostly happens with blogs… Especially a personal blog or journal. For such sites, you may not need a static home page.

So while designing a blog, instead of getting a home page, you may decide to show your blog posts in a chronological order on the blog.

This is done so when ever people visit your blog, the first thing they will see is your most recent blog posts instead of a home page.

This works best for non business websites and other websites that don’t have a lot of other things to do, apart from blogging.

Asides from blogs, a home page is very important for most websites.

Your home page should be able to display a summary of your website on a single page.

It is the door to your website so you have to make it attractive, welcoming and compelling.

You’ll want to keep it light weight while designing it in a way that a user will always want to explore other pages after landing on the home page.

About page

This is another page that’s very important as far as your website is concerned.

Your About Page is important because it contains all the information about your website.

So you’ll want to use your about page to tell the website users about the website, the people behind the website and possibly, the idea or reason why you started your website.

Remember your about page also has to be really captivating…

This is another place you can use to market yourself, the stuff you do and get your readers to buy into your website and the vision behind it.


Services page contains a list of all the services you offer on your website in details.

While your home page summarizes what you do, the Services/What we do page gives more details.

If you’re running an educational website for instance, you can use this page to talk about the services you provide and any other detail you’d want to add.

Your services page should be compelling enough to make a potential client want to patronize your services over your competitors.

Same goes if you’re selling other items on the site without necessarily being an educational website.

What ever services you have should be described in a persuasive way that will give your potential clients reasons to buy from you.

Contact page

Your contact page should include details of how your website users can contact you effortlessly.

Here you’ll want to add contact details like office address, phone numbers, emails and any other contact information you’d want to add.

To further simplify how people get to access you, you might want to include forms like contact forms, quotation and link everything to your central email address.

Although this is not really necessary, you may also want to add your social media handles so users can follow you directly via your contact page.

Product page

A product page comes in handy when you’re selling a product on your website.

Although it is recommended you make your products very visible on your website’s home page…

It is still important to have a separate products page if you’re featuring products on your website.

On your product page, you’ll want to describe and display each product in details, including other things like specifications etc.

Also, instead of calling it a product page, you can decide to make it like a gallery page where you display your products based on their categories.

If you’re not selling products on your, this page is not necessary.


Frequently Asked Questions has become one of the most popular pages on websites recently.

Instead of waiting for a user or prospect to ask you questions about your website directly, you can gather all the popular questions, that’s likely to be asked, answer and update them on the FAQ page.

With this done, a user with questions can quickly find answers to their questions right on the website, without having to contact you personally.


Although a testimonials can be displayed on your home page, having a testimonial page on your website helps you display a much more detailed testimonials from your clients thus giving you further social boost.

Your testimonial shows your users what other people are saying based on their experience with you.

It could be about your product, services or even the use of your website… It shows some authenticity and a proof you’re what you claim to be.

Make your testimonial page stand out with the nice things people say about you.

You may also want to add pictures of the people giving testimonials or just their names, depending on what you and the people giving the testimonial are comfortable with.


A blog technically is a collection of your posts on the website. It can also be a section of the website. And sometimes a whole website could be a blog.

Where your website is set to display your latest blog posts, you don’t need to have a blog page.

On the other hand, where your website has a home page displaying other contents of the site, you’ll need a blog page to display your posts on the website.

Basically, your blog should be able to display show all your posts on the website including press release etc.

So with a blog page set on your website, you don’t need to set up any other page for other posts formats. Instead, putting the posts on the right category can help you get it displayed appropriately.

Privacy Policy/Terms and Conditions/Cookies Policy

This page is one of the recently most important pages you need on a website

Most small websites usually merge the three pages together…

Others still keep them separate. This can be easily seen in most big companies and organizations’ websites.

Your privacy policy shows a user how the information you get from them will be used.

While the terms and conditions tells them about the terms that accompanies usage of the website.

In some countries, it is very important you have the Privacy and Terms and Conditions page on your website.

In any case, since the emergence of the GDPR Law in 2016, most websites are increasingly including Privacy Page, Cookies and Terms and Conditions as part of the must have pages on their websites.

So you’ll not want to be left out or bear the risk of non compliance with the GDPR Law.

Now while these are not the only web pages you need on your website, depending on what you need, you can have more or even less page than the ones mentioned here.

One thing you’ll always want to consider while setting up your website is that certain pages are very important to the success of your website…

Also for purposes of best practices and to create a great user experience, some pages must be put in place.

So how many of these pages are very important to your website and how would you like us help you?

Let’s hear from you…

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