Strategies to make 2022 a more successful year

It’s a new year and you’re probably wondering, how can I make 2022 a better year for my business.

Of course, a lot of entrepreneurs have been thinking about the same thing so you’re not alone.

Because, no matter the industry, we all want to achieve more success and create far better results than we did in the past year. But at the same time, most people do not have a clue on how to go about this.

So, do you really have a clue on how to make year 2022 a better year for your business?

Whether you have any clue or not, in this post, I will be sharing with you, some of the key strategies you need to use to make the new year a better year for your business.

These strategies are easy, straightforward and they have also worked for a lot of successful businesses and individuals today. Let’s dig in…

Review the Previous Year

The first step you can take to make 2022 a better year is to review the past year.

In your review, you want to find out, how was the outgoing year for you? What exactly was your primary goal for the past year and how did you fare in your attempt to achieve those goals?

As soon as you’ve identified this, you can then move on to the high and low points of the year.

Evaluate the things you did right and the ones you failed at. Find out, are there possible or clear patterns that led to either the failure or the successes you achieved within that period?

Where you realize there are clear patterns that led to either the success or failure, it helps you to find ways to stop a repeat of such patterns.

It also gives you ideas on actions or steps that worked for you in the past years which can be repeatable for better results and others that led to poor outcomes which needs to be avoided by all means.

While reviewing the year, always remember that regardless of whether you had positive or negative outcomes, you still have with you lessons from the outgoing year which you can use to create far better outcomes for yourself and your business.

Set New Goals

Credits: Pexels | Towfiqu barbhuiya

As an entrepreneur, goal setting is a standard practice you can always use to create better results for your business.

In fact, according to Barney and Griffin, in their book, Management of Organizations, organizational goals serve four basic functions viz;

They provide guidance and direction,
Facilitate planning,
Motivate and inspire employees, and
Help organizations evaluate and control performance.

So, whether it’s at the beginning of a new year or not, to make this a better year for your business, you need to set new achievable goals.

Although a lot of people feel that goal setting is over rated. On the contrary, it helps you to identify your priorities, figure out how they affect your business and find possible steps you can use to achieve them.

That said, to get your goal settings done right, you need to figure out your priorities, based on the things you want to achieve for the fiscal year and then set your goals around this.

Of course the whole process doesn’t have to be elaborate and difficult but first of all, you want to be able to set realistic goals that are actually achievable.

After that, you want to make sure that these goals have a clear timeline attached to their achievement. And you can always refer to them from time to time, just to be sure you’re right on track.

Map out a Plan

After setting up your goal, to make this year a better year for your business, you’ll need to map out a plan that you’ll use to achieve the goals you’ve set out.

So if your goal is to become the leading brand in your industry for instance. You begin by asking yourself, what steps can I actually take in order to achieve this goal?

Supposing the conclusion is that in order to become the leading industry brand, you’ll need to be seen as a thought leader, naturally, the next step you need to take is to map out plans on how to become a thought leader.

Considering that one of the ways to be seen as a thought leader is that your opinion has to be seen to be clearly authoritative and widely read across influential platforms, the next step is to plan on how you’ll reach out to publishers of these influential platforms.

How many times you’re going to reach out to them say monthly, and how you’re going to expand and amplify your influence through their platforms.

Armed with your set out strategies, you can then go out and put it to work.

This makes your life easier because at every step of the way, you have an idea about what needs to be done. It also gives you the feeling of being in control of your life.

One thing you want to bear in mind is that you might get to find this planning stage to be very boring and tiring but getting it done with will make things a lot easier for you as you go about building your dreams.

Of course sometimes, it takes a lot of effort to sit and strategize how you’re going to achieve your goals… But the truth is, you might not really achieve a lot without a strategic plan.

Also, remember that your plan does not have to be static, you can make it flexible in such a way that it gets adjusted easily if there’s need for that.

Another thing you should note is that your plan doesn’t have to be something really difficult. You can cut it down into simple steps you can take to achieve Goal A, which will lead to Goal B and later C, etc.

This will make it less daunting and you’ll find it more easier to work with.

Set a Timeline

One thing that’s very important when it comes to making this year a better year for you is going to be achieving your goals in a set time.

So, beyond setting your goals, you need to go ahead to create timeline and target date for the achievement of those goals.

Credits: Pexels/Rachel Claire

This is because, the success of one goal most times depends on the success of another. So, setting a timeline for your goals will also keep you on track. It will also keep you focused on achieving your goals within a specific time limit.

So, starting with your most important goals, break each and every one of them into a specific timeline which you’ll get to achieve them.

Be sure you start with the easiest of them or the most important goals.

Allocate realistic timeline to the achievement of each goals and as much as possible, try to stick to that timeline.

Where you miss your timelines, get back on it. But, if at any point you find out you’re wasting too much time on any goal, try to figure out the cause of that and then find out if its best to go ahead with the goal or to supplement it with another.

Whatever you decide at the end, be sure you’re fully aware of the consequences of your decisions, in relation to other goals.

Evaluate your Outcomes

Here’s where the cash is. Evaluating your outcomes is very important especially towards your overall success, if you really want to make the new year a better year for your business.

To emphasize its importance, you’ll notice that most businesses and corporate organizations do this quite a lot. They evaluate their outcomes, based at specific intervals.

This is why you have things like Quarter 1 report, Quarter 2 and even yearly reports. It helps these companies measure what they’ve been doing.

With the knowledge gained here, they can then allocate resources where more is needed and remove parts that are not needed. You shouldn’t be left out on this.

On a monthly or quarterly basis, find time to evaluate your outcomes. And even your strategies. Find out what’s working… And what needs to be replaced.

Doing this will save you lots of time and get you to focus more time doing stuff that will be more rewarding.


So, you just read about all the practical steps to make this new year a far better year for you.

Like I mentioned earlier, these steps are not just practical, they have worked for many other businesses and they will definitely work for yours.

While working on using these strategies, remember you have to pay attention to what’s working and what’s not working for you, at every single point. Doing this will help you to find out areas you where you need to make adjustments.

Also, remember a lot of intentionality comes into play, when it comes to creating successful businesses. So, to make this year a better and more successful year, you have to be very intentional about it.

Understand exactly what you want to achieve and then go all out for it.

Where you make mistakes, figure out those mistakes, take home the lessons and then go all out to ensure there’s no repeat of such.

Always remember that while you may not be able to achieve your entire goals for the lifetime of your business in this year, a year is a good time to redefine your business and take steps towards achieving significant success.

Now that you’re armed with strategies to make 2022 a better year, I want to remind you that this is also the best time to take steps to learn skills and take up courses that will make you even better positioned for success.

Now, it’s over to you. What are your plans for the new year? I want to read your answers in the comments section.

2 Responses

  1. Hey,
    Happy New Year!!! Thank you for explaining these tips. Managing a business is essential, and I always learn new approaches to management as it gives me a clear view of my business and helps me to control everything in an easy manner.

    • Hey Ella, you’re right!

      Managing a business can be quite tasking that’s why you need to learn new skills and strategies to improve your business from time to time.

      Wishing you and your business the best of this new year!

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Victor Winners

Victor Winners

A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond. As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses. Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy. With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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