There are actually many ways new bloggers can make money with their blogs. But I’ll talk about a few things that really worked for me.
The first one is Content Marketing which is almost obvious.
As i write this, my blog has been read by hundreds of thousands of people across 135 countries but when I started blogging, I didn’t really care about Content Marketing. In fact I knew almost nothing about it.
I started out with lifestyle blogging and I blogged about anything I felt like talking about.
From Poetry, short stories, leadership to personal opinion, i wrote all these articles on my blog.
Looking back, I can say it was almost difficult to place a finger on what exactly my blog was all about.
And this didn’t help me. Because the blog ended up lasting for a very short while.
Why was this so?
My blogging strategy was not sustainable. I didn’t have any decent traffic except a few family and friends.
It was so bad that at a point I couldn’t renew my hosting subscription because the blog was not making profit so I had to stop.
3 years later, the blog did not just start getting a decent traffic and generating income, it garnered modest success.
Gradually, we got cited by major publications. Other bloggers teamed up to collaborate with us at different times.
At a point, we were even listed as one of the top 60 web design blogs on the internet, alongside major websites like Hongkiat, Envato, Sitepoint etc.
So what did I do differently?
Truth is, everything you do online is about traffic.
Whether you’re running ads, selling products and services, etc, your blog can only make money if you have some decent traffic.
So what’s the the first step for to a new blogger to make money with their blog?
1. Fix your traffic.
But how can you fix your traffic?
Start with investing in Content Marketing.
Like I said earlier, a lot of new bloggers wanting to make money with their blogs are blogging part time.
The reason you’re not making money with your blog is not because you’re blogging part time.
Your blog is not making money because you’re blogging as a hobby blogger instead of blogging as an entrepreneur.
So if you want to start making money with your new blog fast, you have to learn how to blog like an entrepreneur fro the very beginning.
How to blog as an entrepreneur?
Blogging as an entrepreneur is one of the easiest ways to make money with your blog as a new blogger.
This is because, as an entrepreneur, you don’t leave your success to chance as most hobby bloggers would.
You set out set out for your blogging business with a purpose in mind, laying out all the strategies that will help you attend that goal.
This is where planning comes in. As a new blogger Instead of going about as I did when I started out, you focus on getting a clear cut strategy for your blog.
Your strategy will involve a blogging plan. And it should contain things like the purpose of your blog or blogging goal, your posting schedule (which you’ll have to stick with in order to attend your goals), a time tag for achieving certain milestones with the blog etc.
After your blogging strategy, focus on Content Marketing.
Make Content marketing part of your blogging strategy. This is very important. And if you don’t get it sorted out from the beginning there’s a less probability to make money with your blog as a new blogger.
Why is this so?
Because content marketing is at the center of what drives sustainable and targeted traffic to your blog.
With Content Marketing, you’re able to carve out a target audience who’ll later serve as your clients, target them with valuable post that will be useful to them which in turn will help you build a good rapport and brand expertise that can convert your readers to your clients.
This is why you can’t make a living blogging as a new blogger if you’re only updating or writing your blog whenever you feel like it.
2. Understand the basics about your business.
One of the things that drive readers respect about you and your opinion is when you develop a good reputation for your brand based on the uniqueness and practicality of the content you share.
Even when you’re not yet an expert in your niche, with solid research backed with data from reputable sources, you can learn and grow with your audience through the process.
3. Be committed to success. A lot of new bloggers are more focused on making money really fast.
If there’s a slight delay in their blog’s ability to generate income, they get discouraged and move on.
TBH, if you’re of this mindset, it won’t take you far. Because blogging demands lots of patience and work.
So you have to be willing to put in the work in advance, before expecting to make some decent money from your blog.
Because, even when there are a few new bloggers raking in some income from their blogs within a few months, there are still a lot of blogs that only started making money after some years of blogging.
Most times, these could be due to the consistency of the blogger, the marketing strategy they used or they niche they are blogging in.
3 Factors that decides whether a blog will make money or not
Ok. In the other part of this post, we talked about things you can do to make money with your blog…
In this part we’ll talk about the three factors that determines whether your blog will make money or not.
I’ll divide this part into three sub heads, Niche, Business Model, Consistency and we’re doing this right away…
- Your Niche. The niche you’re blogging about can determine the duration or time you’ll make money with your new blog.
Here are some instances…
Let’s say you’re blogging on a niche with a large number of experts for instance…
Usually, having a good number of experts in a niche is an indication of the profitability of that niche but, as a beginner, you could be there without making a lot of headway compared to another blogger in a different niche with just a few experts.
Of course, I’m not saying you should ignore niches with a large number of experts. With the right strategies, you can still scale your new blog and make some decent income online even in competitive niches.
But everything all boils down to your goal, the duration of time you’re willing to wait and the effort you’d be ready to put in before your blog can start making money online.
Another instance your niche will influence how soon you make money with your blog is where you’re blogging on a niche that’s relatively new, seasonal or something with very few searches…
Niches like these may take too long to make any impact compared to other niches. Or in some cases it may not generate any online income altogether.
So, at the end of the day, the niche you decide to blog about may be one of the biggest decider if blogging will actually work for you as a means of generating income online or not.
With this in mind, you have to be very careful while choosing a niche. And you have to put in considerations for your blogging goals and the resources you have.
Like I mentioned earlier, with these ticked out, you can definitely make money online in any niche. All the same, it will take a new blogger extra work and effort to really break through a niche that’s saturated with established experts.
- Blogging Model.
Another factor that affects the success of a blog is the blogging model used by the blogger.
A blogging model like any business model is a repeatable strategy you can use to make money with your blog consistently.
Most new bloggers fail to realize that blogging is never a direct tool for making money online. It is meant to be an indirect tool to generate income.
So you want to ask yourself, which of the indirect blogging strategy will I use to make money with my blog?
The following are some of the popular blogging models and strategies used by bloggers successfully.
Third Party Advertising Model
Many bloggers choose the 3rd party advertising model. This model works very well with news styled blogs…
With this blogging model, you update different kinds of posts on your blog consistently, get some decent traffic and audience, advertise to this audience on the blog via Google Adsense, Paid ads, Affiliate ads etc, thus making money from the ads.
If you look around, majority of the news and entertainment blogs use this model.
The good thing about this model is that you don’t have to be the original source of all the articles posted on your blog. There’ll always be news and information you can source your articles, write and update them on your blog.
Also, this model demands a lot of time investment so it may not work effectively for all bloggers, especially people blogging part time.
This is because for a part time blogger, depending on your schedule, you may not have enough time to write consistent posts that will generate the kind of traffic that can help you monetize your blog successfully.
So in that case, focusing on Google Adsense, Affiliate Ads or Paid Ads as a blogging Model may not be work for you as a blogging model or monetization strategy.
Physical Product Model.
This model thrives on selling a physical product. So with this model, you create or buy products then get your blog posts targeted at potential audience that will be interested in that product.
It works well for e-commerce businesses and other businesses focused on selling some form of physical product to a specific audience.
Even when the physical product model is very effective, if your product is not unique or targeted at a unique demographic, you may still have issues getting a decent traffic that can become buyers.
Compared to the 3rd party advertising model, it is easier for a new blogger to make money with this model especially if you’re selling a unique product or targeting a highly profitable demographic.
The service model is another popular blogging model many bloggers use in making money with their blogs.
With the Service Model, you blog about a particular skill you’re good at for example Photography, Graphics Design, Digital Marketing etc.
When optimized properly, your targeted clients come to your blog, Landing page, etc via the posts. You make money selling those services to them.
One peculiar thing about this model is the fact that you’ll have to be knowledgeable in a certain skill before even getting started…
Meaning that if you don’t have the skill set you want to market to your audience, you’ll have to learn the skills first.
Another noticeable thing about this niche is that the more expertise you demonstrate with your brand, the more people will get to trust you and your ability to deliver the services…
That means besides having or learning a skill, you’ll have to work on building a brand… This may take some effort and time.
Finally, as a beginner, with this model, you can easily make money blogging. Also, if you don’t have a skill, you can be learning a skill while blogging.
This would be suitable for freelancers, students and most people blogging part time. Unlike the Product Model, you won’t have to spend money buying products you need to sell etc.
Digital Product Model
This model thrives on selling digital product like information products, e-books, online courses, subscription posts etc. It works almost like the Services model.
Being an expert in the niche will help you scale even faster but, unlike the services model, you don’t necessarily have to be an expert to scale.
With a decent skillset and lots of research you can write or create digital products that you can sell online via your blog.
These are some of the most significant blogging models out there.
These blogging models have helped a lot of bloggers to earn from their blog still, not knowing the exact blogging model to use can affect the ability of your blog to make money online.
The third factor that affects the ability of any blog to make money is the consistency of posting.
Truth be told, a lot of new bloggers are still amateurish, with no specific strategy, posting only when they have inspiration or feel like posting, yet expecting their blogs will make money fast.
This doesn’t work.
If you’re in a formal employment, you won’t go to work or open your business only on days you feel like it. You’d show up every day, even on days you don’t feel like it. These are part of the things that makes you earn your income.
So why would you show up on your blog only on days you feel like and still expect to make money online as someone that shows up all the time?
Just like Consistency, Work and Effort helps you earn your current income, same consistency, work and effort are part of the things that will help you earn from your blog. There are no two ways about it.
From blogging, to marketing and promoting your product or services, you have to show up consistently, if you’re going to build a genuinely successful blog that will serve as your main source of income.
So, here’s the most important tips on how new bloggers can make mney with a new blog.
How were you able to make money with your new blog?