Online business in Nigeria

As the economy continues to bite globally, most entrepreneurs have opted to start a home run business but one of the major challenges is finding the right online business ideas to start from home.

Although there has been a recent surge in the number of successfully run digital businesses started from home, there’s also a large number of failed businesses that couldn’t thrive.

As someone interested in starting their own online business, finding the right business idea suitable for your goals, your geographical location and resources can increase your chances of success.

To get you started on this journey, in this guide, I’ll be sharing with you some of the key lucrative online business ideas that’s worked for some of my clients over the years, and steps you can use to get started with any of these ideas.

Social Media Marketing

In most developing countries and even advanced economies, social media management is by far one of the few online business ideas you can start from home even if you’re a complete novice…


Because almost everyone owns a social media account. And there are a lot of businesses using the social media to promote and market their services and products.

This new reality has driven up the demand for social media managers. And you can leverage this demand to provide your services.

Another good thing about social media management is the fact that you can start with basic to mid level skills, depending on the kind of social media management services you wish to provide. And then learn more and get certifications on the job.

Another advantage of starting a social media management agency is that you can start small.

So you can start and run your social media management business right from your home or from your home based office.

From here, you can create service packages that will help you target clients with different needs and financial capacities.

One other good thing about starting Social Media Management Agency is that you can manage social media accounts for more than one clients or as many clients as you can handle at a time.

Virtual Assistant Services

Just like SMM, Virtual Assistant Services is another profitable online business you idea can start from home.

You know why?

As businesses continue to cut down on costs just to survive the biting economic crunch, a lot of employees will be laid off thus forcing existing businesses to turn online to virtual assistants for cheaper services.

With this in mind, you can begin to position your brand as the preferred virtual assistant with a capacity to take up specific virtual assistant services professionally.

To get started as a virtual assistant service provider, you can choose to get a niche and focus on particular services or choose a broad industry and gradually micro-niche to a focus area.

For example, you can also start with a collection of closely related services, just to create a brand. From there, you can expand it later.

Alternatively, you can start your virtual assistant business by offering different services at the beginning then trimming down to a few of these as you get to understand the market and build your brand.

What you can do as a VA?

As a virtual assistant, you can assist online businesses to carry out simple tasks for their businesses, starting from sending emails, tracking mails, analytics, website management, blogging, data entry etc.

Content & Copy Writing

With the increasing penetration of internet across the world, there is and there will still be a massive need for digital content, in many years to come.

Again, with an unpredictable global economy on our hands, there is even a more urgent need for content creators, as big tech firms continue laying off employees to cut down on expenses.

Unlike most other businesses, content marketing is one of the best business ideas to start from home. Not only because it is a business you can start with a lean budget, it is also one business you can start with very little expenses up front.

Take for example, if you have a decent writing and or SEO skills right now, you can start your content marketing business right where you are with whatever you have.

Whether you’re in a developing or developed country, working class or out of jobs, you can start your content marketing business right from where you are, with very little or zero upstart expenses.

And with consistent learning and the right strategies, you can make something good out for yourself in a short while.

Another good thing about starting a Content Marketing agency is that if you’re good with time management, content marketing is one of those online businesses you can start from home and run it, together with some other businesses.

How to Make Money as a Content Marketer

There are so many ways you can get a job and make money online as a content marketer.

For a start, you can decide to create written content for blogs, online magazine, forums, and social media handles etc.

You can also provide other forms of content to these platforms including audio, videos, white papers, etc.

There are a lot of platforms that accept paid stories and essays. You can write paid stories, short stories etc. for these platforms and get paid when your stories are published.

Again, there are both local and international platforms that pay writers to provide content for their blog and magazines, either as a one off or recurring service.

You can pitch these platforms with your content marketing services and write for them.

There are a lot of blogs out there with zero to irregular content updates, you can work up something with the owners and get your skills on board their websites.

Finally, you can also get content writing jobs and services from job boards and other places and provide remote content marketing services for these businesses.

To learn the bolts and nuts about content marketing and become a certified Content Marketer, Join our Content Marketing Masterclass here.

Blogging as a Business

Everyone has a story or experience to share.

And in this era, where the world is navigating its way out of widespread uncertainty, your own story or experience or skill could as well start your own turning point.

As you’d probably know, blogging is one of the top online business ideas you can start from home. It is also a business that almost anyone can start with very little upfront expenses.

You can start a blog either as a journalistic blogger where you get breaking news, rewrite and share it to your audience.

Or you can start one as an expert where you teach your audience a particular skill you’re good at or something you have a lot of experience about.

Business ideas online Nigeria
Social Media Marketing Agency is a good online business idea you can start from home with very little capital | Photos by Pexels

As a news blogger, you don’t need to have the news, you can pick up news items as it happens around the world, spin your own narrative around it, add value and share with your audience.

For someone starting out as an expert blogger, you can teach your audience about the things you already know or you can also teach them the things you’re learning.

Either ways, with a decent writing skill and basic mastery of blogging and storytelling, you can earn a living online.

And you can also you can make money online as a blogger either through advertising, Google AdSense, Affiliate marketing, Digital products etc.

To learn more about blogging and become a certified blogger, enroll in our smart blogging course here.

Ebook Writing & Publishing

What do you know that you think you can teach someone? Better still, what unique professional experience, insight or skills do you have that can really deliver a value or lessons if you share it with others?

A lot of us are walking around with loads of experiences and skills that can actually benefit other people but we’re not even aware of this.

Answering the questions I posed above should be able to guide you as you dig deep on unraveling from within you, experiences worth sharing and ideas that can create value for other people.

The moment you find these experiences and ideas, you can work on putting them together in a written format as an ebook, publishing and sharing them with others at a token.

Considering that ebooks writing is one of the most innovative online business ideas you can start from home, as someone with a decent skill or expertise, this will be pretty easy for you.

Where you don’t have lots of skills or personal experiences you can research interesting ideas or hot topical areas that drive people’s interest, create content in that area and publish your eBook.

To get started, you can carry out researches on platforms like Amazon, Lulu, Smashwords etc.

Understand what book ideas are top selling. This will give you an idea on the kind of content that matters to people and then you can get to work creating eBooks that meets their needs, after your research.

To get started, read this guide on how to write and publish your ebook here...

Graphics Design Business

Graphics design is one of the biggest feeder business for most online and offline businesses. It is also one of the few online business ideas you can start from home pretty easily.

Either for one reason or the other, people will always have reasons to design graphics for their products, services or brand.

And for this reason, the services of a graphics designer are most needed by many other businesses.

As a matter of fact, Graphics design is another entry level online business you can start without sweating it out. This is one of the main reasons I listed it out here.

How to Start a Graphics Design Business

If you’re interested in starting a Graphics Design business from home, you can read up my free tutorial on How to start a Graphics Design Business here

Assuming you have some basic Graphics Design skills, for someone with adequate resources, with a laptop and Corel Draw, you can get started as a graphics designer wherever you are.

To make things easier for you, you can start with targeting small businesses. Create professional designs that will meet their needs at very affordable and flexible costs.

Doing this gives you a client base while you still learn the skills to understand the business of graphics design.

As you gain more experiences and a wider customer base, you can then work on leveraging your skills and portfolio to get higher paying clients for your business.

For someone without a good budget or laptop, with your smartphone you can still design graphics from online platforms like Canva etc, and sell these to your audience at a fee.

You can also utilize platforms like Fiverr, Freelancer etc to sell your services to interested and willing clients

There are a handful of groups on Facebook and other social media platforms where these services are exchanged to buyers at a fee.

You can take your services to these platforms, provide them at competitive fees and build your portfolio.

While doing this and getting the jobs, be sure you work on your savings towards getting better gadgets so you can expand your business even further.

Paid Trainings & Tutorials

With the current evolution in technology and digital skills, paid trainings and tutorials are becoming some of the top in demand online business ideas you can start from home.

From Artificial intelligence to 5G technology, Cyber security for businesses, Video Editing for Marketing, etc, there are so many things to learn and with this comes an increasing opportunity for teachers and experts to leverage on for a successful business.

As someone with a decent knowledge in these skills and advanced technologies, without taking advantage of people, you can leverage your expertise to set up an online business that teaches people how to use tech either for their personal or business development.

This is where paid tutorials and webinars come in as a lucrative online business you can run from home.

Personally, I’ve seen people teach others something as simple as how to use WhatsApp for online marketing.

Most of the things taught in some of these classes are very basic things almost anyone would know. Yet, people are paying to learn.

For you, instead of keeping your tech trainings at a very basic level, you can take it a notch higher and provide genuine value for your clients at an affordable cost. They will pay for it gladly.

Final Words

As you can see, as someone with experience and a decent skill, there are so many online businesses you can start from home to boost your finances through this economic crunch.

Even where you don’t have the experience or skills, some of the online businesses listed here are simple businesses you can start with the very basic skills while learning and building your brand through the process.

One thing you must keep in mind is that you might want to learn further about your preferred business ideas, evolve your own strategies and make it to work based on your own realities.

Also, keep in mind to re-invest in your business, focus on driving improved growth and never fail to keep learning.

So, there you have the 7 online business ideas you can start from home. Want to take up a course to become more grounded in your preferred skill? Sign up here. Also, reach out to us here if you need further assistance on getting started.

Now, it’s over to you now! Which of these business ideas will you love to start with? Drop your comments below.

6 Responses

  1. There are so many options to start an online business. Online businesses are more effective than offline because we can get customers and clients from all over the world, and we can stay connected with them through a digital business card.

    • Hey Noah,

      Fantastic thoughts you got there.

      Indeed, starting online businesses gives entrepreneurs more choices compared to traditional and offline businesses. Especially when it comes to starting up micro businesses.

      Great to have your contributions on this.

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Victor Winners

Victor Winners

A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond.As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses.Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy.With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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