When it comes to blogging, education is one of those evergreen niches that’ll keep growing in leaps and bounds.
Yes! And this is true because on a regular basis, new innovations are being developed almost everyday. Which calls for education in that aspect.
And to cap it, starting an educational blog or website doesn’t really require you to own a doctorate degree or become a university professor.
On the contrary, You need to have the necessary skills on the niche topic you choose, understand your target market, get a business plan and work on your brand…
You can develop your content and kickstart your online educational website based on your expertise and experience with these steps I mentioned up there.
Yeah. it’s that simple.
In fact you can maintain a daily blog while including a full fledged academic website on the same domain.
It’s simple. To be honest, I think this is even the simplest way to evolve a successful academic website especially on a small scale.
So what kind of an educational blog should you start?
You can start an educational blog focused on any of the niche below…
1. Tips for doing well in school.
2. Tutorial blogs.
3. Blogs offering advice to campus students.
4. Blog to train students on specific subject areas.
Alright. So below are the step by step process that will help you set up your blog.
1. Decide on the niche: Besides those topics I listed up there, there are other niches you can settle for so as to reflect both your goals and purpose of blogging.
So the first question to ask yourself here is why am I blogging? What do I want to achieve with an educational blog?
If you can’t easily find a reason why you should set up your academic blog, you can ask yourself, is there a particular profitable need in the educational niche that I can fill?
In a situation you still want to go further, you can ask yourself;
Do I have a specific experience or training in this field that can add value to someone else’s life?
By the time you’ve genuinely answered this question, you’ll be able to find yourself a sustainable area where you can focus your educational blog.
2. Domain Name and Webhosting. The idea you come up with from step one above will then guide you as you go about choosing your domain name and web hosting account.
So supposing you want to focus on Writing tutorial for students from a particular institution, you will then choose a domain name that will reflect the niche area you’re focusing on.
This will help you when you’re creating a brand for your blog. And also for Search engine optimization purposes.
Again, the idea you came up with on step one will help you settle for a particular kind of web host.
Depending on the nature of the academic blog you’re looking at, you may decide to use a shared or dedicated hosting.
Also this will help you to decide where to host… If you’re going to use well known hosting companies like Liquid Web, Smartweb etc or some local web host especially if you’re not doing something serious.
3. Installation. So after settling for your domain name and web hosting account, you can then move on to choosing a particular Content Management System for your blog.
Although there are a handful of CMS in existence today. And most of them are free to use. One of the most outstanding CMS is still WordPress.
So you can get over to wordpress.org, download the software and upload it on your web hosting account.
Or simply install it through the control panel from your web hosting account.
You can also Install the necessary addons and design your site exactly as you’ll like it.
There are a few walk through tutorials that can help you through the process as you go about setting up your educational website.
Although if you find the learning curve difficult, you can get help from experts and have them help you set up the site in a few hours.
4. How to pomote your educational blog.
There are so many ways you can promote your educational blog and get the words out there both for your intending readers and clients.
One of the important ways of promoting your academic site is through content marketing, writing content relevant to the subject matter of your blog in such a way that drives repeat traffic to the site.
There are also many other ways including writing guest blog posts on other established sites.
As part of strategies for growing your educational blog you’ll also need a strong social media presence.
This doesn’t mean you have to be active across all major social media. Instead you can choose a few of those popular social media platform your target audience hangout.
There are also paid promotional services for blogs.
You can use these too. Ranging from Facebook, Twitter, Instagram and Google paid ads, you can choose a social media strategy that suits your blogging goals.
And then you can write a paid promotional post on an established blog with your target audience.
Alright. So like I said earlier, starting an educational blog is a great thing to do because the educational niche is not saturated at all.
There are so many sub niches where you can get to dominate in the educational niche based on your locality.
And you’re going to work! Because the success of your blog is going to depend on you.
So do you have idea to add on how to start an educational blog?