In the blogging world today, collaborations is fast becoming a thing of the past.
People are going solo. Putting all effort by themselves and hoping to get successful really fast.
Personally, sometimes i wish this works out the way we want it.
Because like it or not, so many people out there will always dread networking and collaborations.
People will always be scared of their guest posts getting rejected. Their effort wasted and editors turning down their offers to write a guest post.
Sadly, in as much as we want things to be different, in a digital world like ours, almost everything you do revolves around INFLUENCE, CLOUT and CONNECTIONS.
To be a successful blogger today, you need to build that back link, write that guest post, become that thought leader.
All these calls out on your ability to network, collaborate and reach out to others.
Of course. It’s true you can get your blog to whatever height you want, all by yourself.
That’s the default thinking out there…
But truth is, that is the hard way to do it.
Because, instead of waiting for years to get things done, all by yourself, you can get your blog to scale faster by collaborating with and flying on other people’s wings.
This is the smart way to become a successful blogger in 2020… And this is where Guest Posting comes in..
What is Guest Posting?
Guest posting is the art of writing blog posts on other websites. It can also be called guest blogging.
The entire idea about guest blogging is that a blogger is given the chance to write blog posts on other blogs different from his own blog either for the purpose of Search Engine Optimization (SEO) or other purposes.
Done well, guest posting does not only introduce your brand to a new audience, it builds back links for your blogs…
And the more quality back links you have, the more your blog gets improved rankings on the search engine.
5 Benefits of Guest Blogging on other blogs
Now before we proceed, I want to mention that a Guest Post is not about writing republished or copied post on other people’s websites.
A guest blog post is supposed to be a post that would add huge value to the audience consuming it.
And for better result, it is to be done on a blog with a decent ranking on Google.
Now, below are some of the benefits of Guest Blogging.
Guest Posting is Great For SEO.
One of the biggest benefits of Guest posting is the fact that guest posting is great for SEO purposes.
Each guest post you write on another blog gives you a chance for a new back link to your blog.
When done on a high quality website, this can really improve your overall rankings. In fact, this is one of the primary reasons bloggers guest blog on other websites.
So with a guest blog post on a high quality website, you attract high quality back links to your website.
Now the more high quality back links you have pointing to your website, the more your website gets positive rankings with Google algorithms.
Guest Blogging Improves your Brand Credibility
Another benefit of guest blogging is the fact it gives you exposure to big media firms and other platforms you’d ordinarily not have the chance to publish on.
Talking about platforms like HuffPost, NewYork Times, and Forbes Magazine etc, if you’re a blogger published on these huge platforms, there is every tendency that a prospect will take you far more serious, compared to when you’re only published on your blog.
Guest Blogging Expands Your Reach
Being strategic with your Guest Blogging Effort can expand your reach far beyond your local market.
This is why I usually don’t advocate guest posting on competing brands’ website all the time.
A little expansion to other complementary brands here and there can expand your reach to a warm audience.
Take for instance, as a T-Shirt brand; you may decide to publish your Guest Posts on a major Sneakers brand website.
In this case, the two brands are complementary. And publishing on such brands can get their audience directly back to your website especially where your products appeals to them.
Guest Posting Boosts your Social Media Shares.
One other major benefit of guest blogging is the drive in social media shares.
This is simply because when you guest post on other people’s websites, the post will also be shared directly to their social media platforms.
The more the post is liked, tweeted or re-shared, the more your brand gets exposed to a new audience who may not have come across your brand before the guest post.
Improves your online Influence
Want to become a thought leader fast? Then quality and strategic Guest Blogging is one of your surest bet.
Becoming influential and a thought leader is usually a direct result of how people perceive you, based on the reliability of the thoughts you share etc.
Now, Guest Blogging boosts your online influence even faster.
The more high quality stuff your write on other blogs, the more your audience’s perception of you improves. And more people get to take you more seriously.
Now there are still many more benefits of guest posting including a surge in reputation, Increase in organic visits to your website, opportunity to get access to more clients…
These and many more are some of the reasons you need to consider Guest Posting if you’ve not been doing this.
Getting a decent Guest Posting Strategy in place will really help you as you journey towards becoming a successful blogger in 2020.
This is where I’ll bring this episode of the 7 tips to become a better blogger in 2020, to an end.
Want to read the previous episode of 7 tips to become a successful blogger? Check it out here…
If you have questions or comments, I’ll be waiting to answer each in the comments section.