You’re wondering, about the benefits of blogging for small businesses because you want to be sure if blogging is something that’s worth your effort before you get started with it.
One of the main reasons you’re worried is because rumor has it that blogging is dead. Also, a lot of other entrepreneurs, students and aspiring bloggers like you are asking the question, is there any benefit attached to blogging in this age and time?
But can I be honest with you? If blogging is dead, top influential blogs like Huffpost, Techcruch, Businessinsider etc would have all been long dead and gone by now.
If blogging is out of fashion, we won’t be having over 8.2 million blog published per day by bloggers around the world because that would be a complete waste of time.
But as you can see, from a mere communication tool, blogging has transformed into a major marketing strategy for businesses and a lot of them are driving their outcomes using blogging specifically.
And I’m, sure you want to enjoy the benefits of blogging like these other businesses. That’s why you’re reading this post.
So, I’ll be listing some of the top benefits of blogging for businesses and why you should start blogging in the following paragraphs…
Blogging Boosts Visibility
Businesses need visibility to thrive. Without visibility, you may have the best services or products yet no one will get to know you exist.
As a small business, one of the top benefits of blogging is that it when done right, blogging gets your business the online visibility it deserves.
And the good thing is that while paid advertising can get you a temporary visibility, blogging gets you an organic and a more sustained visibility and can as well fit in to your long term marketing strategy very easily.
Drives inbound traffic
Another important benefit of blogging is that it can drive huge traffic to your website.
Naturally, a static website is just what it is, static website. Blogging and creating content on your website consistently gets your website right in front of your target audience, when they make searches online.
So, to get even more and better traffic, you can identify the right key words and popular topics searched by your target audience, create high quality content and post on your blog.
What this does is that it gets your blog posts right in front of your target audience, making it easier for them to find you thus raising your traffic levels.
Improves Brand Awareness
Creating and sharing blog posts that gets read will drive your visibility and in turn, this visibility will improve your brand awareness.
Ordinarily, as a static website, no one really cares whether you exist or not. Creating blog posts gets more viewers over to your website, and this in turn creates awareness about your brand.
This is an important benefit of blogging that’s driving most businesses to engage their audience using blog posts. And you can key into this for your own business.
To make it better, focus on creating consistently, exceptional pieces of content that adds extra value to your readers. The more value they can get from your content, the easier it is for them to recommend and share the content with others or come back to your blog.
This also goes a long way to expanding your brand awareness.
Google ranks websites based on the number of quality websites or pages, linking to it. And the easiest way to get more back links to your websites is by high quality creating blog posts.
This is one of the benefits of blogging that cannot be ignored, if you really want to scale your business online especially organically.
To get high quality back links to your website, you want to create blog posts that address the need of your audience, share with them or even request for link add up from other blogs.
Alternatively, you can also create links to your blog using guest blogging and other link building methods. But whichever way you choose, to achieve a decent link profile for better rankings, you will have to engage in blogging.
Powers website SEO
Blogging is an important marketing strategy as well as a search engine optimization strategy that can drive powerful outcomes for your websites.
As a small business, you will realize that search engine optimization purposes is one of the top reasons why some businesses start a blog. At the same time, this is one of the main benefits of blogging to these businesses.
With the right keywords and search engine optimization strategies, you can create and share meaningful blog posts with your audiences while creating better outcomes for your business.
As a small business tucked away in the unknown, competing with big names and businesses, you can use blogging to strategically position yourself and build immense credibility for your brand.
Because blogging allows you to share your knowledge. And you can use this to build expansive credibility.
This is one of the most underrated benefits of blogging. And it doesn’t matter if you’re just starting out today, you can key into this to position your brand.
Starting with creating highly valuable content to your target audience, you can gradually build your brand as a thought leader; carve a niche for yourself while building the needed goodwill that will transform your business into a formidable brand.
In addition to your usual blog content, you can also use storytelling to build your brand credibility as a small business.
This is how a lot of businesses started out in the digital age. And you can get started this way.
Builds brand loyalty
As a small business, blogging allows you the chance to share content and engage with your clients and customers, right on your website.
The more you create the kind of valuable content that meets your audience’s needs, the more they want to come back to your blog for the same kind of content.
In the long run not only does this enable you to build loyalty, it allows you the chance to create the kind of audience that will easily buy from you because they know and trust your brand based on the relationship you’ve built with them.
In a nutshell, blogging is useful for your business. It is a formidable tool that’s helped a lot of entrepreneurs to create exceptional businesses and platforms.
Personally, I have not only experienced the benefits of blogging, I have helped others to benefit from it. And frankly, I hope you’re going to be the next beneficiary of blogging when you take the step to start blogging for your business, after reading this post.
For starters, I believe with the right resources, you can use blogging as a tool to transform your business that’s why we started the Smart Blogging College, a place where you can learn about the nuts and bolts of blogging while getting all the mentorship and support you’ll need. And you can join us via this link here.
Now, it’s over to you. What are your biggest challenges when it comes to blogging? I want to read your comments.