Creating a business plan for your blog is not a compulsory requirement for all bloggers. It is optional.
But if you’re planning to build a successful blog, chances are that you will need a blog business plan that will help you navigate your way to success.
Now, here’s why it’s so…
A blogging plan is very crucial for you and your blogging business because it can help you achieve a lot.
From gaining clarity to learning how to understand and manage your blog’s growth, it can also open you up to opportunities that could help you to scale your blog.
Whether you’re starting a new blog or you just want to achieve more for your blogging carreer, during an incoming year, getting a blogging business plan can be very instrumental towards the achievement of your goals.
That said, the following are steps you can use to build a successful business plan for your blog.
Create a Brand
If you’re already an existing blogger then you can skip this step. Unless you want to re-work your brand.
For new bloggers, the first step towards building your blogging business plan is to choose the brand you want to build.
Starting with your domain name, you need to choose a name that will be used for your blog.
It can be any name but whatever it is, take out time to think about this and make sure the name you choose is easy, memorable, and reflects your blog and what it stands for.
After this, you need to create a mission and vision statement for your blog.
These two should form the ethos of your existence, they should illustrate why you’re blogging and the things that matters the most to you as far as your blog is concerned.
Going forward, you can also build a brand guide at this point and then create ways you will want your blog to be perceived by the outside world.
the perception you want to build for your brand, how you want to build it and other key
Know your goals
Your goal is that particular thing or things you want to achieve with your blog over a specific period of time.
It is one of the most important element of your blogging plan.
To get started with a business plan for your blog, you need to find out, what exactly it is you want to achieve with your blog over a specified duration of time?
It doesn’t have to be just one single blogging goal. Your goal can be as much as one, two, three or more.
Although most people prefer a few manageable goals over a lot of them. You can always start with what you can manage and then create more goals in due time.
Be sure you write down all your important goals and then choose the ones you want to focus on at a go. Preferably, start with the most important ones.
Identify your Audience
Who do you want to reach and how can they help you to achieve your goals?
Part of your business blogging plan will have to focus on your key audience.
Find out who they are, where they are located and how they can be of help to you.
Remember, your target audience is that person or group of persons that will be interested in your blog posts or the services you offer on the blog.
Where you’re a new blogger, you need to know who these people are, where they are and how you can get them over to your blog.
There are many ways to do this. And one of the easiest ways is to find out from your competitors who have similar blog like yours or create content targeting similar people like the audience you have in mind.
When this is done, if you want to get a piece of this audience over to your blog, you can find ways to collaborate with these competition.
It can be in the form of a guest post, hosting a virtual event or anything that brings your brands together to provide value for the audience you want to attract to your blog.
Afterwards, find out other ways to reach out to this audience.
PS: To really stand out and be well known, always find ways to distinguish yourself from the competition.
Where you already have an identifiable audience, what you need to do is to find out ways you can make your goals to fit in with their needs.
If your goal is to make more money from your blog for instance, identify the value you can provide for this audience in order to have them pay you in return.
Build a marketing plan
Your marketing plan is going to be very pivotal to your success, if you want to create a realistic business plan for your blog.
It’s going to be at the core of your marketing and promotion. And these are the important drivers of growth for any digital platform hence you have to pay particular attention to it.
Your marketing plan should include your preferred marketing platforms, the intensity of your marketing effort and the duration etc.
Let’s break it down…
For your preferred marketing platform, you need to identify the top social media platform that has a good number of your target audience.
Try to focus your promotional activities on this platform and then take note of the interactions and feedback you get in return.
Afterwards, find out the intensity you want to use in promoting your content across this platform.
Remember this should be reasonable and to a large extent you need to be considerate with your audience so you don’t come off as being spammy.
Also, find out alternative platforms our strategies you can use in promoting your blog.
It can be through collaborations, guest posting etc.
Whatever way you choose, be sure you measure the outcome at the end of whatever you’re doing so you can know what’s working and what’s not.
Analyze your SWOT
In marketing parlance, SWOT means strength, weaknesses, opportunities and threats.
So, what’s your SWOT? You need to identify your SWOT as you work on building a realistic plan for your business.
Strength; Starting with your areas of strength, list out the key areas that your blog has a clear advantage over your competition. Or let’s say the things that distinguishes you from the other bloggers in your niche.
And then focus on how you can use this area of strength to drive your goals.
Weaknesses; Identify your areas of weaknesses. This can be your disadvantage or short comings. Be very honest about this.
For instance; your weakness can be the fact that you’re a newbie and there are many other existing experts in your blogging niche.
After you identify your areas of weakness, find out ways you can navigate around this without losing out too much.
When this is done in time, you can create systems that will help you scale through without too much stress.
Opportunities; The next is to find out your opportunities. So, what are the opportunities that’s there for you to push through your blog with this plan? What are the positive things that can possibly happen to your blog which you can key into before others.
Compared to an established blogger, as a new blogger for instance your opportunity could be your unique selling point. Or it can be the fact that you can still afford to make mistakes without being judged.
With this in mind, in your blog posts, you can share your blogging mistakes with your audience and have them learn through it while you grow with them.
If this is the case, such opportunity can help you to be more authentic and real with your audience thus giving them the chance to know and trust you more than your competition.
This in turn can help you to build a more loyal audience who are committed to your cause.
Threats: Finally, the next thing you need to identify as part of your SWOT analysis are your threats.
So, what are those things that can threaten your success and that of your blog.
Could it be the fact that you might not have enough time, you might run out of ideas to blog about or you may not be able to withstand the stiff competition in your niche?
Whatever it is, identifying your threats can help you to understand how to get over these threats and build a resilient system that works for your blog.
Make plans for Monetization
Although making money via blogging is not very important for every blogger, it is important for a lot of bloggers.
If one of your primary definition of success is your ability to make money with your blog then you need to figure out ways to fit this into your blogging business plan.
To get started, you need to identify your income goals and then the major sources of your income.
If you’re just starting out, it may be more realistic to skip the part about estimated income you need to make and rather focus on growth first, until your blog gains some traction.
But, if you’re an existing blogger, as part of your money making plans find out, how much do you intend to make with your blog within a clear duration of time. And again, what are the sources or channels you’ll use to generate this income.
Is it going to be via ads, promoted content, subscriptions, courses and trainings, rendered services?
Whatever route you’re going to use to make money with your blog, factor this into your business plan…
And then map out ways you want to integrate this as part of your blogging activities.
Understand that this particular part of your plan might have to work hand in hand with some other sections for it to be achieved.
So, while attending to it, you also have to pay attention to other complementary part of the plan.
Allocate time to your major activities
What are the major activities you need to do if you really want to get to achieve your goals for blogging?
Let’s say part of these activities include for instance: online research, content creation, promotion, guest posting, creating your services etc.
If the above are part of the activities you need to do in order to achieve your blogging goals then you need to allocate time to this, in your blogging plan, based on your overall weekly blogging schedule.
Remember, time is one of the most important resources to you as a blogger so, while doing this, you want to pay attention to the activities that will help you to achieve your goals the most. And allocate the most times to this.
For example, identify the duration of time it will take you to research, create and promote a post. Then allocate the time accordingly.
Also, create time for promotional and all other activities that is critical to achieving your goals. This is very important.
Building a business plan is very important to the success of your blog…
But even more important is building a formidable and realistic business plan for your blog.
It will help you gain clarity, attain your outcomes and drive more improved growth for your blog.
And it doesn’t matter whether you’re a new blogger starting out with a new blog or you want to drive a better growth for your blog, taking these steps will get you closer to achieving your goals.
And if you can’t get started on your own, shot us a mail. We have experts that can help you.
So, there you have it. Now it’s over to you…
If you wanted to build a business plan for your blog today, which of these will be your first step?