9 Strategies to Revive a Failing Business

Are you a small business owner looking for growth strategies to revive your struggling business and get back on your feet, after hitting rock bottom?

One of the realities of entrepreneurship is that sometimes you may find your business struggling really hard even when you think you’ve put in your best effort to get it coming on well.

And this shouldn’t be a surprise to you because, so many times, this is not just about you. A lot of other entrepreneurs have had to struggle with their businesses at some point.

In fact, according to a recent report by Gallup, half of all businesses in the US have failed within the first 5 years.

Again, another report in the UK confirms that a total of 60% of all businesses will fail within the first three years, owing to one reason or the other.

Why Small Businesses Fail

As someone who’s had to manage a small business for more than half a decade, I understand there are so many reasons why small businesses fail.

From inadequate funding to stiff competition, poor planning and lack of resources, a lot of online businesses have failed, long before their time.

There are even situations where natural causes like Recession and even Covid-19 pandemic have led to business failure. So, you’re really not alone.

But, irrespective of the factors responsible for your own struggling business, in the course of managing and consulting for small businesses, I have come to realize that there are some specific strategies you can use to revive any dying business and get back on your feet. .

In the following paragraphs, I will be sharing with you 9 of these strategies and how you can use them to revive your online business and get back on your feet.

Evaluate your Business

One of the first steps to revive your struggling business is to evaluate the business. Without this, it is nearly impossible to know what’s wrong with your business or how to solve it.

As a small business owner, it’s possible some of your actions and inactions are partly or wholly responsible for the result you have with your business today.

To change your outcome and revive your dying business, you need to figure out exactly, what got you to this point.

To get in on this, start with a personal audit of your actions, all the things you’re supposed to do in the normal cause of business.

Get out two lists.

In the first list, write down everything you’re supposed to do in the normal cause of your business which you’re actually doing.

In the second list, write down the ones you’re supposed to do which you have not been able to do either for one reason or the other.

List out everything in details.

Go through the first list of what you’re already doing and ask yourself, am I doing these things judiciously as it is supposed to be done?

If you’re a content creator for instance, this is where you’ll ask yourself questions like; am I creating content at the right time?

If at all I am, am I sharing it on the right social media platform, to the correct target audience?

For the second list, find out if you were to have done the things listed there, how would it have impacted your business?

These questions will help you to analyze what went wrong, why, how and the answers you get from here will shape the solutions as you navigate deeper in the other steps.

Re-assess your target Market

Are you really targeting the right niche market? Is there really a need for your product or services in this particular market?

This is the next set of questions to answer as you get set to revive your struggling business.

Over the years, I have come to realize that one of the major reasons a lot of small businesses fail is not just because they don’t have a good knowledge of the market…

Most small businesses fail because they try to sell the wrong product to the wrong market.

While working on plans to revive a failing business, one of the factors you have to consider is your audience – Are they really in need of what you’re selling and if yes, what’s the best price that can work for them?

You also need to be able to differentiate between having a product in the market and having the right product at the right price and in the right market.

This knowledge will inform you on whether you need to go ahead with this line of business, change it or make price adjustments to suit in with current market realities.

Analyze your Market

It’s possible you got into this business some months or years back. And over the period, a lot of changes might have taken place, sometimes, without your knowledge.

At this stage, to revive your struggling business, you need to find out, how’s the market positioned today as compared to when you started your business?

Is the market still in need of your product and services as it is or are there some changes? Answering these questions correctly, using online data can give you a better perspective on what’s happening around your business.

Today, a lot of small businesses owners are trying to revive a dead horse. They work so hard to revive businesses and services that are no longer needed.

Truth is, most times this will only end up as effort in futility and sometimes you don’t even get to notice it. That’s why , you need to do a market research to find out what’s working with your target audience.

To figure this, you can do a direct market research by asking questions via questionnaires or have a look at what your competitors are doing. Afterwards, you will be informed on what to do, based on the data you generate.

Review your Brand

One of the causes of small business failure you’ll hardly ever suspect might actually be your brand.

Sometimes your small business could be struggling either because you have stopped delivering on your promise as a brand or the brand itself has lost its appeal or it is not best fit for the target audience.

But, you’ll never know until you have a quick review of your brand. So, reviewing your brand is one of the effective strategies you can use to revive your struggling business.

To get started, you need to find out; as a brand, are you still serving your target audience the way you’re supposed to or are there things you can do to make things better?

A handful of struggling businesses have gained improved growth after they made some changes to their brand.

Perhaps this could be one of the biggest shot you’ll take to revive your struggling business but you’ll never know until you review your brand.

Create a Goal

Now that you’ve been able to evaluate what happened to your business, the next step to revive your struggling business is to find out the way forward.

So, it’s at this point you’ll ask the question, where do we go from here?

And to answer this question you correctly, you need to clearly identify the things you want to achieve going forward.

This is the point you have to set out a realistic goal that can be achieved within a set time frame. Remember, this is not the time to write down numerous goals.

Focus on picking out a few things you can achieve within a specific period that can actually get your business back on its feet. And then write down these things.

Design a Strategy (Business Plan)

What steps can you take to achieve the things you listed down above?

Now, one of the major reasons why small businesses fail is lack of a realistic business plan.

After creating your goal, the next step to revive a struggling business is to design a new business strategy.

Considering that during your evaluation at step one, you were able to figure out the reason why the other strategy failed..

The next thing you want to do right now is to get a new strategy different from the other one.

It doesn’t matter that you don’t know it all. What you want to do is to come up with a research backed step-by-step strategy that will help you to achieve your new goals as set out above.

Don’t worry, it doesn’t have to be elaborate. Keep it simple and realistic. While at it, you may want to have a look at what your competitors are doing.

It doesn’t mean you have to copy their own strategy. But if it’s working for them, you can always take some few things and adapt them to yours.

Remember, your strategy shouldn’t be cut in stone. Sometimes, you will have to keep testing and changing strategies until you find out what really works for you.


No matter how good it is, your business plan is nothing but a plan on paper. Implementation is the only way you can bring it to life. It is also the only way you can get to actually revive your struggling business.

So, now that you know what happened to your business and you’re also set to bring it back to live with a new strategy, it’s time to get to implement your plans.

Get right in on it, step by step. Do not be in a hurry but take out time to observe your outcomes, as you implement each of your plans.

Try as much as possible to utilize all available avenues to implement your strategies. If it’s marketing, do not just stop on one particular platform, get on as many platforms as possible and then take note of your outcomes.


Sometimes, collaboration could be all you need to revive a struggling business.

Although in some cases, a lot of small business owners always refuse to accept this option sometimes out of shame and some other reasons. I get that a lot.

But, there’s nothing shameful about pulling resources together with another business if that’s all it will take to save your business from dying.

You could consider doing this as mergers or simply collaborating to deliver some services, sell products or combine effort in mutually beneficial ways.

And sometimes, it doesn’t have to be a permanent thing. It could be just for the interim but, if collaborating with other business is your best shot to revive your struggling business, be sure you take this shot without shame.

Measure your Outcomes

As you’d probably know, one other major reason lots of online businesses fail is because they fail to measure their outcome.

And when you don’t measure your outcome, you don’t know if there’s any improvement or not.

As some one focused on reviving your struggling business, after taking the steps above, you need to review your outcomes.

This will help you to understand if the steps you’ve taken so far have been able to deliver any result or not.

Let’s say you’re a content creator for instance; to measure your performance, you’ll have to on a monthly basis review your content strategy, posting platform and overall results.

Find out, did your strategy deliver on the expected outcome? If yes, are there areas you could improve in order to get better results?

Where you realize there’s no improvement then you’ll know it’s time to re-strategize and try something different altogether.

Whatever be the case, measuring your outcomes will equip you with ideas on what happened to your business or what did not happen and what you can do to change the course of your business.


As a matter of fact, it’s very possible to revive a struggling business and get back on your feet.

A lot of businesses have been there. Done that. And you can actually do the same.

The one thing you always want to remember is that to get the right result for your hard work, you need the right strategies

Right now in this guide, you have all the right strategies you need to revive your dying business.

But the question is, are you ready to use these strategies and revive your business? Are you ready to walk the talk and get your business to become the next successful online business you’ve been dreaming about? The choice is yours!

Remember, if you find it difficult to get started on the right footing, we can hold you by the hand no matter the level you are with your business. So, let’s get started here.

Now, it’s over to you! Have you ever had to deal with a struggling business? If yes, what was the outcome? I want to read your comments.

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    Victor Winners

    Victor Winners

    Award winning Blogger, Author, Web Developer, Senior Digital Strategist and Founder of Africa's most widely read blog on Content Marketing and Digital Strategy, VictorWinners.Com.Named as one of the top 50 design influencers globally, since 2014; Victor Winners has helped over 2 million readers to understand and use digital technology to transform their lives and businesses.

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