One of the reasons a your blog is not making money despite your traffic is because you’re getting the wrong traffic to the blog.
Most of your traffic is coming from all the wrong places.
From a country that is not a part of your target audience to a particular demographic that does not have the money to buy your products or service, there are so many reasons why your blog isn’t making money.
Now, let’s get this cleared out first…
It is one thing to have a Blog, another thing to have traffic and yet another thing to have a traffic that is converting into customers.
With some decent traffic, you can always make money with your blog. But to get maximum output, you have to focus on getting the kind of traffic that can become customers.
Now let’s digress a bit…
One of the main reasons most blogs do not make money is because most bloggers focus on getting traffic to their blog without considering the kind of traffic that can actually make money for them.
This is why to avoid this mistake as a blogger, besides focusing on getting traffic to your blog, it is also important you focus on getting the kind of traffic that can actually convert into buying clients.
If you’re not doing this then you may be wasting your time.
How to target traffic that can generate revenue for your blog
Research and Target the right audience
You can’t make money with your blog if you don’t figure out the exact audience that can buy your product or services and then be able to target them properly
This is why it is very important for you to do your research before starting out blogging.
By research I mean understanding why you want to blog in the first place. And then getting out a strategy that will help you achieve your purpose.
Doing your research helps you understand the process and steps you can take to achieve your goal.
In the process of doing your research, you’ll get to know the topics that will work for you and the blogging themes that will help you rank for your targeted keywords.
So when you put all these things in place you’ll be able to get started the right way. You’ll be able to know the right marketing strategy to use for your blog.
Decide the length of your blog posts and posting intervals
Now when you’re done with setting up your blogging goals, strategy etc, the next thing for you to do is to decide how long your post is going to be.
So deciding on the kind of posts that will be needed on your blog, the posting intervals, and the length of the posts will give you a clear idea on how you’re going to get the traffic over to your blog.
For instance to get a better result, you could be working on posting a mix of long and short content forms.
So if you’re posting long form content of about 3000 words and above, that could help you target long tail keywords which will help you rank better on Google Search.
On the other hand with a shorter content of around 700- 1000 words, you could keep getting fresh content at shorter intervals and these will also help your blog rank even better.
A combination of these two content styles will help you garner a decent number of consistent traffic.
Set up a post creation strategy and optimize for the Search Engine
Like i mentioned earlier, one of the reason most bloggers are not making money with their blogs is because their content is not properly optimized and they don’t have any posting strategy.
After deciding on your post length and blog posting intervals, the next thing for you to do is to focus on preparing your blog post for both your audience and the search engine.
For your blog post, you could settle for text content, audio or video content. Decide on the format that suits your audience.
Be sure that you get your post optimized for the search engines with all necessary keywords before publishing it.
After optimizing your post, the next things for you is to focus on the particular platforms you want to reach so you can get targeted traffic to your blog.
Besides getting organic traffic from Google the social media and a few other platforms can help you get optimized traffic back to your blog.
But you can’t focus on all the social media platforms if you want to get a really targeted audience to your blog so you’ll have to choose where to focus your social media marketing in order to generate adequate results
If you are looking for an audience that can pay for a particular service, decide to focus on specific groups on social media or particular social media platform with that kind of audience.
Where you are also looking for a specific niched traffic you can decide to partner with other successful blogs in that particular niche and get the traffic back to your site.
On the other hand, you can guest blog on their popular websites with your targeted audience or have your post shared to their audience via social media etc.
If you do it very well you are definitely going to make a headway with your blog.
Now another thing that stops most bloggers from making money with their blogs is the platform they share their stuff. This is very important.
Do not go about sharing your blog posts on forums or social media platform that do not have the kind of audience you want… Besides the traffic, it can be suicidal especially in terms of getting paying leads.
Work on knowing the exact kind of audience that will be interested in your product, get their data and find out matching platforms to target them.
This is one of the easiest ways to find a warm audience you can convince to buy from you.
Understand your priority
Finally, you’ll also have to understand the three basic goals of every blogger… To get traffic, to get popular or make money fast.
Understand which of this is of priority to you.
If your priority is to make money fast blogging then you’ll have to get the kind of audience that can convert real fast.
If you want to get popular or just get good traffic then know that the strategies will be slightly different.
Here you can focus on getting just any kind of traffic thus you can you can partner with or share your posts on any kind of bloggers.
I’m sure you learned why your blog isn’t making money after all your effort? So, how will you fix this?