Truth be told…Social media has changed the face of Blogging and Content marketing.
As a blogger, right now, social media is your one stop place to build an audience and gather some readers back to your blog.
It is also the place to connect with people who are not necessarily your blog readers.
Sharing your blog posts on social media gives you the chance to reach a more targeted audience especially when you share your posts on groups and pages related to your blogging niche.
TBH, when done right, Social Media can help ordinary bloggers become better thought leaders…
Especially, a blogger with a good grasp of brand story telling.
In fact, I’ve personally witnessed these several times. And I’ve benefited from it as well.
So many times, sharing my blog posts on specific social media platforms have led to a spike in traffic, exposing my blog to a new audience.
And this is not just about me. Thousands of other bloggers are generating a decent traffic from the social media.
In a nutshell, blogging doesn’t start and end on your blog; it extends to the social media where you can take your posts to your audience right where they are gathered.
So it doesn’t matter the kind of blogging you do, being social media savvy is very important if you want to become a successful blogger in 2020.
Now, before we dive in deeper, let’s get some things cleared out…
There is a whole lot of social media platforms out there. And you can’t engage actively in the entire social media platform at the same time.
This is because it might not be productive for you. So it’s always best to choose a handful of these social media and focus your effort there.
How to become social media savvy and use the social media to your advantage as a blogger?
Choose a social media platform for your blogging audience
Most new bloggers think the more social media platforms they share their post, the more better result they get…
This is not true.
Sometimes sharing on too many social media platforms can get you all worked out, reducing the quality of posts you’d share and your ability to drive engagement that will generate results.
This is why there’s need to choose a few social media platform where you can focus on updating your posts and growing your audience.
Doing this gives you more time to focus on few of the most productive social media platforms for your brand and niche.
So, before choosing a social media platform, there are certain questions you want to ask yourself…
Questions like: What’s my target audience and what social media do they hang out the most?
Answering this question is really important, regardless whether you’re selling a service on your blog or not.
So where you’re blogging about Job or HR related topics for instance, your go to social media should be Linkedin.
If you’re a Photography blogger, Food Blogger etc, you’ll also realize platforms like Instagram, Pinterest, YouTube etc. will be more suitable for you to share your blog posts than others.
Taking time to understand your target audience and their most used social media websites will help you get your blog right in front of a warm audience who will be more interested in the blog and possibly patronize you.
Get a social media strategy
When you’re done finding your audience on the social media, the next thing to do is find out how to get across to them.
This is very important… Because the fact you write a blog post does not mean you’ll have to be sharing links to your blog posts all of the time.
There’ll be times you’ll need to mix things up. Share other quality posts without links. or even share other people’s websites.
The whole idea is that, there should be a good mix up of things and a fresh perspective that will keep your audience coming to your social media page again and again.
So to achieve this, you’ll need a social media strategy.
Your strategy should include details of what you’d want to post at specific times of the week etc.
You could get one by dividing your blog into days of the week depending on sub niches within the niche you cover.
Choose a voice for your brand
What kind of brand are you projecting at any particular time?
When you answer this question, you’ll be able to know how you should sound in your post.
For example, if you’re projecting a simple, down-to-earth and personable blog, then your audience should be able to see that through your posts on the your social media.
Same thing goes for a blog that’s focused on sounding more formal etc.
Always remember, your social media platform is supposed to be more personal than your blog.
So as a blogger, there’s always a need to relate a bit more personal with your audience on the social media.
Notwithstanding if you’re representing a corporate brand, then there’s even a thinner line between what should be personal and formal… you’ll want to understand the thin lines really well.
Post within your best posting hours
Another thing to involve in your social media strategy is your posting hours.
Even when there is no specific time to post on the social media, social media algorithms are super dynamic…
There’s always a need to watch out for when it’s more favorable to post online.
Also, it’s common sense to know that when you make a post while your readers are asleep, such posts may not generate enough engagement compared to posting when everyone is awake and actively engaged with their social media pages.
So to get better results, you’ll have to post at a time when the maximum number of your readers are online.
To really know your best posting hours, you may want to post at different hours of the day until you find out the time where your posts generate maximum results.
Repurpose blog posts
Repurposing involves editing or tweaking or finding new ways to recycle an existing post in order to republish it for better results.
With insights from your social media, you can work on getting better performing posts, repurpose them and share them for even better results.
This could include turning written posts to audio materials, pictures or infographics or turning videos/audio posts to written posts etc.
At the end of the day, this will drive even more traffic to your blog and further engagement on the post.
Curate and share
Curating is getting nice performing posts, gathering them together and sharing to an audience, with the purpose of creating a higher value for the content.
Curating could involve gathering different expert opinion on a topical area and sharing them in a single post. The idea is to make the knowledge richer and better.
To curate a post successfully, you don’t have to be the owner of the post. But you can credit the owners appropriately. The idea is to create additional value to the knowledge shared.
I conclusion, be sure to keep your social media posts shorter and even more direct to the point for better results.
So here’s where we end today’s episode of 7 ways to become a better blogger in 2020.
Want to read the previous episode, click here. Got questions? You can drop all questions and comments below.