Social media has changed the face of Blogging and Content marketing.
As a blogger, right now, social media is your one stop place to build an audience and gather some readers back to your blog.
It is also the place to connect with people who are not necessarily your blog readers.
Sharing your blog posts on social media gives you the chance to reach a more targeted audience especially when you share your posts on groups and pages related to your blogging niche.
TBH, when done right, Social Media can help ordinary bloggers become better thought leaders…
Especially, a blogger with a good grasp of brand story telling.
On a personal level, I’ve witnessed these several times. And I’ve benefited from it as well.
So many times, sharing my blog posts on specific social media platforms have led to a spike in traffic, exposing my blog to a new audience.
And this is not just about me. Thousands of other bloggers are generating a decent traffic from the social media.
In a nutshell, blogging doesn’t start and end on your blog; it extends to the social media where you can take your posts to your audience right where they are gathered.
So it doesn’t matter the kind of blogging you do, being social media savvy is very important if you want to become a successful blogger in 2020.
Now, before we proceed, let’s get some things cleared out…
There is a whole lot of social media platforms out there. And you can’t engage actively in the entire social media platform at the same time.
This is because it might not be productive for you. So it’s always best to choose a handful of these social media and focus your effort there.
How to Double Your Website Traffic With Social Media
Choose A Social Media Platform With Your Target Audience
Most new bloggers think the more social media platforms they share their post, the more better result they get…
This is not true.
First of all, to be able to double your website traffic with the social media, you’ll have to start with choosing the right Social Media platform-a social media platform that has your target audience.
After this, you’ll want to work on a Social Media strategy that will help you reach across to this audience.
You may be tempted to share your post on multiple social media platforms with the mindset that this will make a lot of difference.
Sometimes this doesn’t work. Sometimes sharing on too many social media platforms can get you all worked out, reducing the quality of posts you’d share and your ability to drive engagement that will generate results.
This is why there’s need to choose and focus on your best performing social media platforms…
Doing this gives you more time to focus on strategies that will create an even better result for your effort.
Things to Consider Before Choosing a Platform
So, before choosing a social media platform, there are certain questions you want to ask yourself…
You want to ask your self questions like: What’s my target audience and what social media do they hang out the most?
Answering this question is really important, regardless whether you’re selling a service on your blog or not.
So if you’re blogging about Job or HR related topics for instance, your go to social media would most likely be Linkedin or other professional and Job related social media platforms.
If you’re a Photography blogger, Food Blogger etc, you’ll also realize platforms like Instagram, Pinterest, YouTube etc. will be more suitable for you to share your blog posts than others.
Taking time to understand your target audience and their most used social media websites will help you get your blog right in front of a warm audience who will be more interested in the blog.
And getting your blog accessible to the right audience is one of the, most effective ways to double your website traffic.
Get a Social Media strategy
When you’re done finding your audience on the social media, the next thing to do to double your website traffic is to find ways to reach out to your social media audience.
This is very important… Because the fact you write a blog post does not mean you’ll have to be sharing links to your blog posts all of the time.
There’ll be times you’ll need to mix things up. Share other quality posts without links. or even share other people’s posts, where such content is related to your area of interest.
Doing this, you’ll create a good mix up of things and a fresh perspective that will keep your audience coming to your social media page again and again.
Now, to get this done successfully, you’ll need a good social media strategy.
Your strategy should include details of what you’d want to post at specific times of the week and other marketing strategies that will keep your audience engaged and interested in your page etc.
You could also work on getting a daily or weekly content calendar by dividing your blog into days of the week depending on sub niches within the niche you cover.
Choose a Brand Voice
Another important strategy that will help you create a loyal audience is evolving a brand voice your audience can clearly connect with.
To get started on this, you want to ask yourself questions like; What kind of brand am i projecting and how can my target audience connect with this?
When you answer this question, you’ll be able to evolve a clearly unique voice for your brand.
Now, here’s how to go about this…
If for example your branding goal is to project a simple, down-to-earth and personable brand, then your audience should be able to see that through your posts on the your social media.
Same thing goes for a blog that’s focused on sounding more formal etc.
Always remember, your social media platform is supposed to be more personal than your blog.
So as a blogger, there’s always a need to relate a bit more personal with your audience on the social media.
Notwithstanding if you’re representing a corporate brand, then there’s even a thinner line between what should be personal and formal… you’ll want to understand the thin lines clearly.
Post within your Best Posting Hours
As you keep working on doubling your website traffic, another thing you want to involve in your social media strategy is monitoring your posting hours.
Even when there is no specific time to post on the social media, social media algorithms are super dynamic…
There’s always a need to watch out for when it’s more favorable to post online.
Also, it’s common sense to know that when you make a post while your readers are asleep, such posts may not generate enough engagement compared to posting when everyone is awake and actively engaged with their social media pages.
So to create results that can help you double the traffic from your social media, you’ll have to post your content at a time when the maximum number of your readers are online.
To really know your best posting hours, you may want to post at different hours of the day until you find out the time where your posts generate maximum results.
Re-purpose your Blog Posts
Repurposing involves editing or tweaking or finding new ways to enrich and recycle an existing post in order to republish it for better results.
With insights from your social media, you can work on getting better performing posts, repurpose them and share them for even better results.
This could include turning written posts to audio materials, pictures or infographics or turning videos/audio posts to written posts etc.
At the end of the day, this will drive even more traffic to your blog and further engagement on the post.
Curate and Share
Content curation is about getting nice performing posts, gathering them together and sharing to an audience, with the purpose of creating a higher value for the content.
It is one of the fastest ways to build thought leadership, increase online engagement and double your website traffic.
Curating could involve gathering different expert opinion on a topical area and sharing them in a single post. The idea is to make the knowledge richer and better.
To curate a post successfully, you don’t have to be the owner of the post. But you can credit the owners appropriately. The idea is to create additional value to the knowledge shared.
I conclusion, be sure to keep your social media posts shorter and even more direct to the point for better results.
So here’s where we end today’s episode of 7 ways to become a better blogger in 2020.
Want to read the previous episode, click here. Got questions? You can drop all questions and comments below.