Are you finding it difficult to attract online customers for your small business?
You’re not alone!
It’s happened to a lot of businesses. Old and new alike. The slow growth and low sales…
Especially in a post pandemic era where there’s widespread cash crunch and a lot of economies are struggling.
Now, the shocking thing is, despite the fact that a lot of businesses are experiencing slow growth and low patronage, a few other businesses are maintaining a very decent sales, regardless of the new economic realities.
You may be wondering, what exactly are these other businesses doing to make sales and stay in business against all odds?
And the short answer is, they are doing what you’re not doing!
Well, before you begin to wonder about what it is you’re not doing, I already thought about this on your behalf. And this is what you’re going to learn in this post.
So, in the next few paragraphs, I’ll be sharing with you the strategies that’s worked for these businesses and the steps you can implement to make it work for you.
Alright here we go…
Get a Website
To most entrepreneurs, owning a website might sound like a no brainer but according to a recent data, more than 35% of businesses in the US do not have a website.
Outside the US, according to a different data, as at 2018, 6 out of 10 small businesses were operating without a website.
Despite this, 79 percent of entrepreneurs believe that owning a website is the best digital strategy that’s helped their business.
In an economy where buyers are getting more reliant on the web to make purchasing decisions, operating your business without a website is a very big disservice to you.
Not only are you shutting yourself out of available opportunities online, without a website, you’re missing out on opportunities to create an impact digitally and make online sales.
To attract customers online, your first step is to get your business a website.
This is where it starts.
While building the website, ensure you have all the details about your business set up on the website.
Make it easy for clients within your target geographic location to buy from or place orders directly on your website.
Blogging is the art of creating, posting and updating content on your website on a regular interval.
Your plan to attract online customers does not start and end with creating a website.
After building your website, you need to create a blog and update content on the blog at intervals.
What this does is that blogging attracts traffic to your website. And the more traffic your website has, the more people get to see your services or products as the case maybe.
In turn, when more people get to see your products/services, your chances or selling to this people gets improved.
Again, one thing you’ll need to remember is that attracting online customers has a lot to do with perception. This is another area blogging can help you, to build the right perception.
In the long run, blogging has a way of positioning you as an industry expert in your niche. Done well, this can rub off on your expertise as well as boost your brand perception.
Engage in Content Marketing and SEO
Content Marketing is a strategic approach which involves creating and distributing digital content on a particular platform, to a set group of audience in order to achieve a specific outcome.
Now that your website is up, the next step you want to take to attract online customers for your business is to create and share valuable content on the website.
Remember before creating content you’ll have to identify your target audience, that is; the projected audience that’ll most likely become your customers.
Understand their demographics, unique needs, aspirations, challenges etc., including the key word that matters to them.
With this information above, you can now head over to create your content and share it on your blog.
Beyond creating content, you have to understand the important key words and search terms that are frequently used by your target audience.
After that, optimize your blog and each content you create with these keywords.
This will help in enhancing the visibility of your content on the search engine.
Leverage Social Media Marketing
Social media marketing has helped a lot of businesses, both big and small.
While your target audience may not easily come to your website, chances are, they are already some where on the social media.
As an entrepreneur aspiring to attract customers online, you don’t want to merely wait for your target clients to come to your website…
Instead, head over to the social media and find where they are.
When you do, create a social media handle for your business on the platform and begin to engage them with your content.
With time not only are they going to get to know your brand, they will come over to your website.
And some will patronize you, right from that your social media handle. This is exactly how a lot of small businesses started out.
You can use the social media as a tool to not only engage with your target audience but to garner a handful of new clients.
Try paid Advertising
Advertising and digital marketing in particular is a great way to get customers online.
The good thing about advertising is that there are many options to choose from.
So, even if you’re on a tight budget, there’s a plan that can work for you.
Starting from social media to Google ads, sponsored ads or any other kind of ad that would work with your budget, you can key into advertising to get new customers over to your website.
This strategy can be very effective for you as a newbie starting out without a good customer base.
Combined with an affordable pricing, you can gather a decent number of clients that’ll get you started while you continue building your portfolio.
Give out freebies
Naturally, giving out freebies or hosting free events while looking for clients will look counter productive but this strategy has been a deal breaker for many businesses in their quest to attract online customers.
At some time, this strategy was my saving grace.
Yes, I remember when I started out many years ago. Just like most freshers, I was just a newbie fresh from the oven (if there’s anything like that).
I’d just learned my skills. And like most new freelancers then, no one was willing to take a chance on me.
After many weeks of telling people about my new skills and waiting without any tangible results, I decided to try the freebies approach.
It wasn’t an easy decision. Especially considering i needed money badly. But i took the step anyways.
And ever since that time? The rest is history.
The good thing about giving out freebies, hosting free niche events or volunteering is that it’ll rub off on your brand.
The freebies in particular will help you to build a portfolio while waiting for paid customers.
It’ll also give you some free word of mouth publicity which you can benefit from.
Use Story telling
How many people even know about what you’re doing besides your family and friends?
You see, I listen to a lot of new entrepreneurs in my Q and A sessions and one of the easiest pattern I find out during these sessions is the fact that for most small business entrepreneurs operating online, very few people get know about their businesses apart from their family and friends.
In such a situation where people are not even aware of your line of business, how exactly are you going to make sales?
In any case, if you want to attract new customers online to your business then you have to work towards getting your business known by a lot more people.
And one of the steps to go about this is to use story telling.
In your content marketing, social media marketing and other promotional posts, work on using story telling to promote your services.
Don’t just tell, show them.
Give your potential customers a feel of working with you or buying your products.
Where possible, as part of your content, give them a glimpse of your production process or back-end activities.
Showcase your best testimonial when you have one.
Tell them about your exceptional customer experience.
At every possible time with your story telling, give your clients a reason to want to work with you or buy your products.
You see, with the advent of the internet, promoting your business and getting online customers has never been easier…
Using these strategies, you’re not only going to be able to attract online customers for your business, you’ll be able to build your brand and expand your business presence beyond its current reach and grow your business.
The question is, are you ready to take the leap and attract new customers to your business using these strategies?
Or would you rather need some help?
Truth is, while we’re ready to help you evolve custom strategies to grow your business and attract online customers when you reach out to us, the decision to take a step is always yours.
But, hey, I’d like to know, what’s likely your biggest challenge to get started today? Lets hear you!