Whether you’re creating a personal brand as a creative or building a brand for your small business, if you want to grow a brand that really stands out then you need to build a remarkable brand.
The reason behind this is not far fetched. For a brand to stun, it has to be really remarkable.
But what exactly is a remarkable brand?
A remarkable brand is a brand that has distinguishing features that makes it notable in the midst of other existing brands.
Simply put, it’s a brand that you or anyone can actually make a remark about. That’s what makes it remarkable.
As you’d agree with me, for a brand to be remarkable it has to be at least relatively known in some way, either for something positive or negative.
Of course you want your brand to be remarkable in a positive way. And in the following paragraphs we’re going to discuss the things you can do to make your brand remarkable in a positive way.
Set your brand goals
As a creative, you do not only want to build a remarkable brand, you want to build a brand that is well known for something spectacular.
So, here’s where you’ll ask yourself the question, what does my brand really aspire to be known for?
Remember this could be anything. For instance, you could aspire to be the market leader in the graphics design niche for small businesses.
You could aspire to build a brand that will position you as a thought leader within any niche of your choice.
Whatever it is for you, there has to be a specific goal you want to achieve by building a remarkable brand. And identifying this goal will shape your personal branding experience at all levels.
Identify your audience
One of the most significant steps to take on your journey to build a remarkable brand is to identify your target audience.
The reason you have to identify a target audience is because as a brand you can’t be remarkable to just anybody.
So, there’s no need to try to be everything to everyone. Instead, you want to be everything to that specific target audience that need you, will be attracted to you and will want to identify with you as a brand. This is very important.
Define your Branding Strategies
After identifying your audience and the goals you want to achieve with your brand, you need to define the approach you want to take towards attracting this audience to your brand in order to achieve your goal.
So, begin to ask yourself or research possible strategies you can use to achieve your brand goals.
There are many strategies you can use to promote your brand and attract the right audience both online and offline.
But to get things right, your branding strategies will be influenced by your goals and your target audience. Read this post by marketing land and learn how to build a brand strategy.
So, if you’re targeting an online audience for instance, you want to build your strategies around online platforms like the social media, blogs etc. Ditto for an offline audience.
Where you are targeting a specific kind of audience for example an elite audience in a particular niche…
Not only do you want to create a brand that reflects the kind of brand that’s patronized by that audience, you also want to be able to target this audience through your brand marketing activities.
You can do this by identifying the platforms where this set of target audience can be reached, marketing approaches that appeals to them (You can do this by observing what existing brands they patronize are doing) and then choose what works for you.
PS: Remember you can always change your strategies from time to time to until you’re able to figure out a custom strategy that delivers your goals.
Content creation is one of the full proof ways to create a brand that sticks in the mind of your audience.
Remember that for something to be remarkable, there has to be a level of consistent repetition which is clearly noticeable by the audience.
As a creative entrepreneur without a big budget for promotional ads, one of your biggest tools to build this kind of remarkable brand is through the creation of content.
You want to create valuable content for your audience. And you want to create the kind of content that is relevant to your brand.
Over time, people will come to identify you with these kind of content. And as you continue to build expertise they will get to see you as an authority in the niche.
And btw, always have in mind that the more value you offer your audience, the more they want to come back to interact with your brand.
Tell your brand story
Are you already doing remarkable things as a brand? Show it off.
Telling your brand story is one of the most impressive ways to build a truly remarkable brand. You can learn how to create a brand story by reading up this post by Linkdex.
It doesn’t matter what your story is about, people love story telling. And the good thing is, your brand story amplifies your culture, values and the things you do as a brand. Especially when it’s done well.
It is one of your most valuable tool to create authenticity as a brand while building rapport with your audience.
Consistency is one of the most distinguishing features of a remarkable brand.
In fact, doing something or presenting a particular image consistently, over a long period of time is one of the elements that makes both the action and the doer noticeable.
Just like you can’t imagine an Apple Inc. that does not consistently produce an Apple device with a high end value for it’s users, you don’t want to create a brand that is not consistent either on value proposition or in pictorial presentation.
I mean that everything you do as a brand has to be very consistent to a large extent.
If your brand colors are red and white for example then, you have to be consistent with those colors across your website, social media and all other platforms.
If you build a tech brand and you’re providing tech related content then as much as possible, all your content will need to have some tech related undertones, to stay on brand.
In a nutshell, whether personally, professionally or business wise, building a remarkable brand takes a lot of work and effort but the reward is always very impressive.
To create a phenomenal brand, you need to identify your audience and your goals, create the brand that will drive results, show up consistently and then push through your brand with your content.
As a creative, these tips on how to create a remarkable brand has worked for both my personal and professional brand in many ways. It has also worked for other brands in many ways. And you can adapt them to work for your brand too.
Want to learn more about building a personal brand? Read this free guide. Or click here to book a free session with Victor Winners.
What’s the biggest challenge you’ve experienced while trying to build your brand? Let’s hear you.