Ok. So this is part two of our web design mistakes to avoid.
In today’s post, we’ll be focusing basically on web design mistakes made by small business and how you can avoid them.
The reason I’ll be using small businesses is because its a catch phrase that covers most websites out there…
So even if you’re a small business or not, you’re still going to find a lot to learn because what we’ll discuss here cuts across all and sundry.
So here are the web design mistakes all small business websites should watch out for…
No Clear CTA. One of the major mistakes most small businesses make when it cones to web design is the lack of a clear call to action.
A call to action is supposed to be a clear indication of what you want website users to do when they use your website.
It is unfortunate, most small business websites don’t have this in place. And it becomes an issue.
The essence of every website is to offer information that will aid the website users take informed actions.
This means every functional small business website must have a clear call to action button, to enable it achieve the aim of getting the website users to take action.
No Relevant pictures. Having pictures on your small business website is not only a very important aspect of your web design strategies…
It’s almost mandatory. Because from enhancing your brand, to creating a better impression for the website, a picture does a lot in representing your brand.
This is why you need to get the appropriate pictures at the right place.
In the 21st century web design, the quality of the pictures you use, plays a role in the quality of the web design especially when it comes to the user interface (UI).
A shabby looking, low quality picture will most likely make your website look cheap and your business un-serious.
Now considering how perception plays a big role in determining whether people will patronize your business online or not…,
It will be to your biggest advantage, to get quality pictures and graphics that will give your audience the right impression, as they decide whether to do business with you or not.
Of course as they say, pictures speaks volumes.
No SEO. Ok. So another big Web design mistakes to avoid as a small business is the issue of lack of proper search engine optimization for your business website.
Of course even when you do not always have to pay an SEO expert to do your optimization at all times, basic search engine optimization should be a part of your web design.
Get to use the proper meta description for your business at the appropriate places on your website.
Be sure your business website uses the proper keyword too. Both for the pages and the blog posts.
This will go a long way in positioning your website for proper featuring on web results page when people are searching for it.
No blog/Content. Most small businesses believe blogging is not really an ideal thing to do with a small business website.
This erroneous beliefs has led many small business owners to lose potential clients to competitors.
Thing is, writing a decent niche related content on your website consistently will help your business to a very large extent.
It will also help build a good rapport between you and your users.
Going further, blogging on your business website will overtime improve your KLT factors as a business.
Besides helping in your SEO and also making your business show up on Google easily, blogging on your website will help your business more than leaving the website blank and bland.
Loading Speed. When it comes to web designing for small businesses, your loading speed is a every important factor to consider.
Besides putting your web host into consideration, one important thing to consider as it regards loading speed are the uploads you’re making on the website.
If you upload heavy pictures (pictures over 500kb to 2mb) consistently, it might affect the size of your web page and subsequently, your loading speed.
So you’ll want to consider the size of graphics and pictures used on your small business website.
Same thing goes for the plugins and other softwares used on the website.
If you use too many bloated softwares on your website, it may also affect, your loading speed in the long run.
In the end, everything should be maximally used in order to keep your loading speed at optimal levels.
Design over Usability. A very important part of any website be it business or personal, is usability.
Usability refers to the ease of access or use of a website… Like how easy it is to get access to or make use of a website.
Usability bothers on user experience.. And this boils down to what extent a website can be used by a specified user to achieve a specific goal.
Focusing all web design effort on the design over usability is not a good strategy.
Since usability is a measure of user satisfaction with a website, your website should not just look great, every user should be satisfied using the website.
Now this means that besides the design, the purpose behind every user’s visit to your website should be met.
Your users should be able to access your website, find the information they need or carry out the needed transaction on the website without stress.
Poor knowledge of audience. How much do i really know about my audience? This should be one of the questions every website business owner should ask.
This is because a good knowledge of your users will help your business to a very large extent.
From issues like branding of the website to the whole design set up and minor things like placement of CTA…
When you know your clients, understand their motives and expectations from a website like yours you’ll come up with a web design that suits them and meets their needs more easily.
And this will in turn help you arrive at your own goals for the website which in most cases is selling.
This is why for instance it’s important you have a user persona for your website as part of your web design strategy.
And when you set up a user persona, you should be able to have the persona at the back of your mind thorough the whole design process.
Wrong placement of ads.
Placing adverts at the wrong places on your website is a web design mistake you should avoid as a small business website owners.
This is because some users are so averse to ads that the moment they get on a website with too many ads they will just move on.
Besides some ads can be so distracting in a way that your user may not be able to follow through your website to your CTA which is actually the main purpose of the website.
As a small business owner, you should be wary of placing too many ads on your website.
Also irrelevant ads should not be featured at the expense of your business.
In fact, you should put as least ads as possible. And where possible, your website should be devoid of any ads.
No contact info. As a business owner with intention to make sales with your website, one of your most important assets is your contact information.
It is not enough for you to have a contact page…
It is very important you have your contact information available at strategic locations on your website where people can easily contact you.
If possible, besides your contact page, you should make your contact information conspicuous on your home page.
It makes for ease of access.
Users shouldn’t have to go to your contact page all the time whenever they need to contact you.
Also, your contact page should contain all necessary contact information you’d like to add about your website.
Alright so there you have it… 9 web design mistakes to avoid with a small business website.
Got any questions?
Drop your questions as comments and I’ll be glad to answer them.
You can read the complete part of this post here