Building a popular blog has given so many bloggers the chance to build platforms and create opportunities they would never have been able to have without their blogs.
From successful bloggers like Gary Vaynerchuk of Vayner media, Arianna Huffington, Pat Flyn of SmallPassiveIncome, to Linda Ikeji, Neil Patel, Brian Clark etc, owning a blog has given so many people a platform to build something out of nothing.
Think about that day and you’re walking through the mall.
Suddenly, two teenagers shout at you: “Oh my God! I can’t believe you’re the one I’m seeing. I’ve learned so much from your blog. Can I take a selfie with you? I want to show it to my girl friend.”
You stand there, transfixed. Blinking your eyes to be sure you’re quite awake.
Suddenly the whole mall stands still. People start staring at you. Then you just realized you’re in the real world.
Welcome to the community of rich and famous bloggers.
People like you are creating wonderful experiences for others and building in return, platforms that will help them achieve their goals.
It’s real. It’s in your face. All over the web. But away from the drama and everything. This feeling is one of the most irreplaceable things these bloggers enjoy. The feeling of adding real value to other people’s lives.
That moment you feel some tear escape your eyes seeing the “walking ” impact you’ve made in another person’s life. It’s just amazing.
And it’s amazing because that’s how it’s supposed to be.
As humans our greatest happiness is not only in the things that happens to us but also in the things we make happen to the people around us.
In today’s post, I’m going to scoop up most of what we’ve discussed at various instances about blogging. But before we proceed, let me share with you a little story…
In 2017, i was in a relationship conference for young adults. At a point during the conference, a young blogger was introduced to us as one of the speakers.
I was not really surprised that she was introduced as one of the speakers but i was surprised when the compere introduced her as a relationship blogger.
My shock was somehow justified because around that time titles like that was not popular. So after the introduction i was like; “Wow! Relationship blogger? Great!”
I can’t recall how much great stuff she shared but the audience gave her so much reverence. The guy that handled the session made her look like one big guru.
Perhaps she really was a guru. Perhaps she wasn’t. But the truth is, I really admired her. And in my mind, she was a real star.
And today, i still find it interesting, realizing that it was her blog that gave me such perception.
Honestly, i feel it’s a good thing for you to stand out and be celebrated for what you do. Because you work hard for it.
So if you’re already thinking about becoming the next famous blogger? You’re right on point because you can start right here. And right now.
But before you dash out to live your dreams as a famous blogger, here are some steps you need to take…
Choose a Topic or Niche
You don’t just want to be popular, you want to be popular about something. So find out. What is this thing you want to be well known for?
Whatever it is you want to be known for does not necessarily have to be something you learned in school, something you have a certificate on etc.
Of course having a certificate or a background training in the topical area or niche a plus but it is not a prerequisite. You can always take self-paced training or tutorials on the subject before or after getting started with your blog.
You could also start with something you’re learning about. And then share your learning experience as part of your blog posts. This has a way of building your authenticity, growing your brand and perception.
I’ve seen a number of bloggers build high end income blogs out of a research project they started to share with the world.
Again, you can also build your blog around something you’re passionate about or a hobby which could be anything like creating games, writing poetry, music, dancing. Anything you’re sure there are people interested in it.
Alternatively, you can choose a popular topic and build a blog around it. Whatever it is, you have to choose a topic you’re passionate about or something that drives your interest.
There are some tools that can help you discover trending topics you can start with. This includes tools like Google Trends, Google Keyword planner, Semrush etc.
With this tools you can research popular topics or keywords with a decent traffic or interest and then build a blog around that.
Define your Blogging Goal
Besides being a popular blogger, how do you want to channel your popularity? What exactly do you want to achieve with your blog?
Is it to eventually launch a coaching program, write books, create digital products, services or to evolve into a media house?
Find out the exact thing you want to achieve with your blog and write it down clearly.
Evolve a Brand
Now that you’ve laid out your blogging goal, you will also need to evolve a brand that will help you achieve these goals.
First of all, in line with your blogging goals; you have to define how your audience will perceive you.
Be sure that whatever perception you create with your brand is something that will help your blog become popular and well known out there
Project this brand perception beyond your blog to other platforms you interact with, including your social media platforms.
Ensure that your social interactions are also consistent with the brand you’re building.
Create a Plan
If you’re aiming to get something great out of your blog then you must get serious with blogging. And to do this, you have to start out with a business mindset.
So, go ahead, sit down and write yourself a business plan for your blog. Define your audience.
Indicate what you intend to achieve at certain points in your blogging journey. Also, write down what it will cost you to achieve those things. And then set some milestones for your progress etc.
From time to time, track and measure your growth based on these.
Create a Blogging Calendar
Most coaches advise that before you start your blog, you should be able to come up with at least 20 post written down before launching out, so you won’t lack something to post on your blog.
Personally, I don’t see this as a compulsory guideline for anyone. You can start updating posts on your blog as soon as you set it up.
But then, writing down some posts before getting started is a great thing to do especially when it comes to ensuring consistency in your posting schedule.
Also, think about creating your blogging calendar before you start out.
You can decide to create a full annual calendar. Break it down into monthly, weekly and then daily posting themes, depending on your blogging goals and posting schedule.
One thing that keeps a blog growing in the blogosphere is consistency.
Based on the depth of the stuff you share, your readers will always be eager to read your posts. Don’t disappoint them.
It’s so sad to look at a website and not see any new post after weeks. The moment you leave your blog un-updated consistently, your readers will leave.
Posting regular updates on your blog helps a lot in building your brand.
Also, the search engine values blogs that are updated consistently with rich and valuable content. This will go a long way in helping your search engine optimization and website rankings.
Launch a Product or Services
When you are able to gather a good number of readers on your blog, you can then think about creating a product or service.
Your product could be a book or coaching services etc. You don’t have to be a super star blogger to do any of these. Just be really good in what you do and focus on delivering value.
And then you can start with something like writing a book sharing your story, the journey and the wisdom gained. And how people can repeat the same experience Share it. Spread the word and grow your brand.
You can also start a coaching program. Preferably, make it free or create a freemium model at the beginning. Teach folks what you learned along your journey. Document it and keep it. Later on, you can make it into systems for future coaching.
Get their recommendation and testimonials, share it on your social platforms, your blog or your website.
Doing this helps you in building your brand and putting together social proofs at little to no monetary cost.
Take up good projects that will get you in front of your audience. Give it your best shot.
This is how I got to know about the relationship blogger friend I mentioned earlier. She volunteered to mentor our audience free for that day.
Don’t just take up every opportunity. You don’t have so much time so go for opportunities that are relevant to your niche audience. And the ones that will drive you towards your goals.
Engage In Guest Posts
When done well, guest posting can open you to a new audience, build your brand and improve your search engine rankings.
Instead of publishing on your blog alone, collaborating with other bloggers through guest blogging gives you the chance to build and leverage on relationships that will help you achieve your goal of becoming a famous blogger.
The more you create content for popular websites, the more people get to know about you and your brand. This in turn will make you more popular as a blogger.
For guest blogging to work very well, focus on popular or averagely popular blogs that are relevant to your niche.
Collaboration is a great way to build connections, create valuable relationships and fast track your journey to the top as a popular blogger.
There are so many ways you can collaborate with other bloggers in a way that will yield rewarding outcomes for both parties.
From collaborating to host programs like webinars, virtual training, group projects to creating round up posts etc, you will not only be exposed to a new audience, successful collaborations will improve your brand perception and you can leverage on that to further achieve your goals of becoming a famous blogger.
Promote your Blog
As a popular blogger, you do not only have to be seen on your blog. Your audience needs to see and interact with you on as much platforms as possible.
That is why you have to get over your blog to the social media platforms, create your social media handles and upload engaging content on those platforms.
To make this work effectively, just as you have a strategy for your blog, create a social media strategy that is in line with your blogging goals.
Create engaging content on your social media handles. Keep your audience engaged and what your platform grow in leaps and bounds.
Grow with your blog
Give your readers a chance to grow with you. The beauty of this whole thing lies in the growth you experience within yourself and your readers.
Don’t be scared to be vulnerable when you have to. Everything you do with your blog has got to be very strategic.
Continue learning, unlearning and growing through the process.
As an aspiring blogger, staying focused is going to be one of the biggest hurdles you’ll have to deal with. Especially, when things are not looking so great.
You’ll be tempted to ditch the idea of becoming a popular blogger and pursue something else. If this ever happens, know that you’re not alone. So many people have been there.
For me personally, before i could build build and grow my blog successfully, i had practically lost about three other websites that could have been successful.
So you don’t have to ditch your dreams of becoming a popular of famous blogger because someone just told you about better opportunities.
Stay and grow your hustle. Running away will only get you going round and round in circles. Complaining and staying broke.
I have experienced that myself. I wouldn’t want it to happen to you. You don’t just want to be a famous blogger, you want to be an inspiration for your audience. That’s part of what defines success.
Remember, with the above listed steps, you can build yourself a successful blog and become a famous blogger but you can’t become a popular blogger until you start a blog.
So, when are you planning to build your blog?
Nice post, really enjoyed it. Great advise for us new bloggers.
Thanks for your feedback Cristan. Glad to know you learned a lot.