OK. So by now you already know content marketing is the method of delivering consistent, valuable and result driven content to a particular audience for a specific result.

Now the question is, why should you do content marketing. I mean why is it important that businesses engage in content marketing?

The first thing you should know is that content marketing is more of a strategic thing.

It’s something you do because you want to drive specific results for your business or brand.

Content marketing is not just showing up to post some updates here and there on your social media handles because everyone is doing it.

It’s a strategic result driven approach, directed towards towards achieving a particular outcome as a business.

So why do people engage in content marketing?

Content marketing is not only important, content marketing lies at the heart of digital marketing.

Of course that’s how it should be.

Or why not?

Because content marketing is one of the most effective ways to generate new leads (or call it clients).

There are certain reasons why people do content marketing content marketing. And i’m going to list them below…

1. Content marketing helps you build trust thereby improving your brand reputation.

As a content marketer, one of the biggest benefit you’ll drive from your content marketing strategy is building a strong reputation for your brand especially if you’re engaged in producing consistent quality content.

As you already know Trust is very important in driving sales especially here in the digital world. That’s why, it’s important you create an avenue where people can see what you do…

When you begin to create consistent content your consumer gets to develop an opinion about your brand.

If the content is valuable and engaging in a way that meets their needs, they begin to see your business just the same way.

Creating great content helps you shape your consumer’s opinion about your brand. It’s one of the easiest way to build the Know, Like, Trust factor for your brand.

Over time as you continue creating high value content, your brand becomes known for that…

And then because the content solves their problems, they come to like your brand-coming back for more solution driven content.

With time, as you continue publishing consistent and valuable content across different platforms, your consumers don’t only come to regard you as a leading brand, they trust your expertise. And will easily refer someone to you or buy from you when the time comes.

2. Highly Valuable content drives conversions.

If you’re still wondering about why people do content marketing then you need to understand that creating highly valuable content is one other great way to drive conversions on your website.

And why would I say so? Let’s take a look…

According to a report by content marketing institute, Content Marketing brings in six times more customers compared to traditional marketing.

Another report by @Impactbnd and @JuliaEMcCoy indicates that 61 percent of United States consumers have made a purchase based on recommendations from a blog.

If you’re still not convinced, according to a recent research in the US conducted by ABG Essentials, Content marketing provides conversion rates about 6 times higher than other digital marketing methods.

OK. And what if we were to come down home a bit?

Well if I were to add to this, I made my first bucks online through content marketing…

And it didn’t just stop there, I got a call to send in proposal for my biggest web design contract ever after the client read one of my content somewhere.

Do you still need more convincing on why people do content marketing?

Truth is, providing consistent and high quality content can help you improve sales…

This is because besides building trust it helps you provide your clients with the information they need in making purchasing decisions.

3. Creating optimized content helps in your search engine optimization efforts.

Updating your website with good content and proper keyword helps your brand become more visible on the search engine. Giving you more free traffic from the search engine.

When your content ranks well organically, you get free exposure in the natural search results. This improves brand awareness, drives engagement with your business and helps set more people on the pathway to profitable customer actions.

According to a report by Tech Client, businesses that update
their blogs regularly have 435 percent more pages indexed on their websites, compared to businesses without a blog.

For one, I usually tell my clients, one of the easiest way to build long lasting and organic traffic to your online business is through content marketing.

The more good content you have, the more visibility you get. The more leverage you have in using keywords that matters to your business.

The more content you have, the more time your users will spend on your blog.

4. Creating great content is a cheaper way to bring in new clients.

Another reason why people do content marketing is that, compared to advertising, you won’t spend as much money creating highly valuable and result driven content but you will get even better results in your marketing effort.

According to industry statistics, although content marketing costs about 62% less than traditional marketing strategies, it can bring in as much as 3 times as more potential clients.

And one thing that makes content marketing very attractive for small businesses is that it’s very affordable.

As a small business with a few bucks to throw around, instead of spending huge amount on ads, you can spend your time producing content, promoting it across various platforms, driving sales and moving on. ?.

5. As a marketing strategy, content marketing allows you to showcase your expertise in your niche. It gives you the leverage to write on diverse subject areas in the niche.

As you keep doing this consistently, it goes further to cement your expertise as a leader in that industry.

This is especially good for beginners.

Unlike traditional marketing, one major reason why people do content marketing is the fact that it helps beginners build experience and reputation.

If you’re starting out newly in a particular field without much experience, when you keep producing content and growing through the process, you build your reputation.

People begin to see your improvement and their trust in your brand grows with time.

The more you update good stuff consistently, the more your target audience feel you’re the go to guy. And with this in mind, they will easily buy from you because they trust your judgement. And they believe you can do it more than any other person.

Now here’s not just the only reasons why people do content marketing. There’s so much more reasons than this…

From building relationships to creating trust and improving brand reputation, content marketing is the way to go for the 21st century brands.

And yes, you can learn how to do it right.

Got questions and comments? Please send them. And don’t forget to share this post. Who knows you could be helping a life.

Have a smashing Monday.

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    Victor Winners

    Victor Winners

    Award winning Blogger, Author, Web Developer, Senior Digital Strategist and Founder of Africa's most widely read blog on Content Marketing and Digital Strategy, VictorWinners.Com.Named as one of the top 50 design influencers globally, since 2014; Victor Winners has helped over 2 million readers to understand and use digital technology to transform their lives and businesses.

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