Content Marketing has changed!
From an amateur process of updating blog posts in the early 2000s, in 2019, Content Marketing is driving sales and helping businesses reach their goals.
So, are you ready for these changes?
Thing is, no matter how prepared you are for the shift in Content Marketing, you can never be completely ready.
That’s why, In today’s post, I’m sharing with you, 21 content marketing tips every new content marketer needs to know in 2020 below…
1. Get a website.
This is obvious.
As a serious content marketer, the number one content marketing tip you need above all is to get a website.
You’ll need a website to push across your content marketing and client acquisition process.
There’s no argument on that.
At some point, people would probably tell you, you can start pushing out your content marketing effort on a social media platform.
This is not a terrible idea.
But, you can only start with the social media, if you’re not serious about building a formidable brand and platform as a content marketer.
Otherwise, owning a website will help you in building your audience and getting them right over to where you can get their data and control your interactions with them.
And even if you’re on a budget, there are places you can start hosting your first website at a very cheap rate.
2. Map out your Keywords.
What keywords do you want to rank for?
This is a good question to answer if you’re just starting out on Content Marketing.
If you’ve always been there, then you probably have to audit your website keywords. Find the ones that’s been ranking. And check where you can improve on them if necessary.
After that you can work on mapping out a combination of long and short tail Keyword related to the niche you want to rank for.
Then create pages and posts with which you’re going to target these keywords.
SEO Tools like Ubersuggest could help you generate better keywords for your content marketing.
3. Fix your website SEO.
You won’t believe that despite how important website SEO has recently become, so many content marketers are getting it all wrong.
To appear in search engine for particular keywords, you need to set up these keywords for certain pages on your website, get back links to those pages and get more people to visit and share them.
Things like this will in the long run improve your web rankings and establish your authority.
4. Set up your Content Marketing Goal.
A lot of content marketers do not have a Content Marketing goal.
In fact, from research, Co-schedule believes this makes up about 26 percent of Content Marketers do not have a specific goal for their content marketing effort.
Thing is, it’s not difficult to set up a content marketing goal.
You can start with asking yourself the question…’’What do I want to achieve with my content marketing effort?”
Your answer here should help you map out your content marketing goal.
So if you’re a new marketer that is out to get more traffic, this should be part of your content marketing goals.
At the end of the day, your marketing goals will shape your content marketing strategy.
5. Set up a Content Strategy.
Again, even when this is really obvious, content marketers skip it a lot.
How can you write and share posts without having a specific intent for the post?
Having a content marketing strategy is still one of the best content marketing tips out there and one of your surest bet to achieve your goals as a content marketer…
Especially when it comes to writing posts that will take the client all through the journey to the main buying process.
If you’re a realtor for instance, your content marketing strategy should cover areas from contents that introduces the reader to your business, to content that shows them about buildings, right through to other content that focuses on buildings that will appeal to your audience.
Your content strategy should spell out specific outcomes for your content posting activities.
6. Try other content forms.
Another important content marketing tip every new content marketer needs to know is trying other content forms.
This is because, sometimes one content style gets boring.
At other times, technology could evolve to other content forms. So you don’t have to keep posting one form of content.
Again, at some point, trying out different forms of content will add diversity and some fresh new style to your content marketing effort.
So if you’re posting basically text content, you may want to convert some of your posts to videos or audios and see how your audience reacts to it.
This will give you a feel of your audience’s pulse and a better understanding of what works for them.
7. Create a content Calendar.
A content calendar will help you get your content organized, giving your audience a flow of what they should expect of you, at every given point.
It also works really well on your social media marketing platforms.
Your content marketing goals should guide you towards creating a content calendar that will help you attain your content marketing goals realistically.
8. Update your content consistently. Posting consistently is important to you as part of your content strategy.
If I’m your reader, I should be able to know days I can come to your website r other platforms and be able to see fresh content to read.
Consistency builds trust, shows seriousness.
9. Fix your headline.
In a bid to rush and get stuff published, most content marketers and bloggers usually forget to write a captivating and SEO rich headline.
Thing is, just as the search engine needs an headline properly optimized for SEO, your readers also need a captivating headline to get you a better click through rate.
Optimize your content headline for both humans and the search engine. This is one of the few content marketing tips you’ll ever get out there.
10. Use your content to guide your client through a journey that will lead to marketing.
The fact you’ve identified a client doesn’t necessarily mean the client is ready to make a purchase from your blog instantly.
Most times it’s usually a journey.
Sometimes the journey might involve the client getting to Know, Like and Trust you before finally deciding to buy from you.
At other times, it might involve, getting to show the client the need to even consider buying the product…
This is why you’ll have to map your content to guide your buyer throughout the entire buying process until you get to the point they are ready to buy.
11. Customize each content
Don’t write the first word in your content without having a clear audience persona in mnd.
This doesn’t just make writing the content more simplified; it makes the reader feel like you’re actually talking to her.
Thus they are more able to relate to the piece of content.
12. Publish on other blogs.
Guest posts are still very powerful. Especially in the era of Google’s EAT.
With a good quality guest post, on reputable websites in your niche, you can build high quality backlinks back to your websites.
The more of these backlinks you have, the more credibility you’re building for your blog.
13. Focus on quality over quantity.
It’s true updating your website consistently can yield better rankings for your blog.
But, it’s also true, to get even better ranks, your blog posts have got to be really top notch, detailed and of a huge value…
So even when you want to keep your blog as fresh as possible, be sure to create really high quality posts instead of shallow low quality content.
14. Create more repurposed content.
As you keep creating content, you’ll have more content that needs to be created in other formats.
Instead of posting all your content as text, you can focus on updating them specifically as audios, or videos and sharing them on platforms like YouTube etc.
You can also merge posts to add some depth or chunk down some posts for easier understanding.
15. Update Old Content.
With your Google analytics, you can find old posts that are doing really well on the search engine.
Update these posts and get them up to date with relevant and latest information.
You can start this by making searches on Google for keywords related to the particular content. Find recent content on similar topics to read and confirm if there are recent changes.
Where there are recent industry changes, update same on your posts then confirm that all links are working.
16. Make it easy for your posts to be shared.
Make your posts easily shareable on the social media by adding social share buttons to your website and blog posts.
Beyond that, also encourage your readers to share your blog posts on their social media.
You can do this through including simple Call to Action that encourages sharing at the end of each blog post.
17. Make your post easier to read and understand.
Instead of using technical and complicated words in your content, focus on using simple and straightforward words users can easily understand.
This makes your posts easier to digest and more interesting to read.
18. Understand Google Analytics
A good understanding of Google analytics will help you in getting feedbacks from your content marketing effort.
So from getting an idea on popular posts, to popular links etc, Google Analytics will help you understand where to focus more effort and other areas where you’ll have to re-strategize your content marketing effort.
19. Fix your website page speed.
With the recent Google update, page speed has become a major search engine ranking factor.
With this in place, expect it to become more difficult for web pages with slow loading speed to rank on the SERP.
For this reason, besides your content marketing effort, from time to time, you’ll also want to test your website loading speed and find out if there’s need to boost things up.
Google speed test tool could be really handy here.
20. Fix Broken Links With Google Search Console.
A broken link can lead to a 404 page which will definitely affect your website rankings.
Part of your content marketing effort should include working on and fixing your website broken links.
The Google console will help you understand how your links are working.
Where there’s a broken link you can set up a 301 redirect to the appropriate page without losing the link rank.
Also as part of your link building strategy in content marketing, work on checking out in coming links to your website.
Be sure the links are from credible sources hence you may want to disavow such links.
21. Analyze your web traffic channels.
Tools like Google analytics should be able to show you your traffic sources and how they impact on your website and content marketing effort.
With this, you’ll understand which traffic sources is what focusing more effort. And the ones that are not.
At the end of the day, auditing your traffic sources will get you to generate better result from your marketing effort.
Here’s where we’ll take a pause on today’s 21 top Content Marketing Tips for Content Marketers.
Remember, Content Marketing is very dynamic. As such it will keep changing form time to time so you have to stay updated with the latest content marketing strategy and tips.
Got questions or some other content marketing tips to share? Let’s hear you.