As a content creator, writing an effective title for your content is one of the biggest hurdles you will have to face again and again.
Even though creating a post title may sound really easy, and like a walkover to non creatives, as content creator, you get to realize that sometimes, creating a title for your Content takes far more time than you planned for.
The worse part of it has to do with your blog post. Creating an effective title for an online content or blog posts can be very daunting if you’re not too familiar with it.
In the online scenario, not only are you trying to create a very captivating title that will attract potential readers to read through your Content…
You also want to create a title that will be search engine friendly, so you can attract a decent number of search traffic, via the content.
For new bloggers, you might get to the position of having to choose between using a title that will be good enough to serve either the search engine or the one that will captivate a potential reader.
And in some cases, you may want to settle for the title that will be suitable the search engine, or vice versa, forgetting entirely about the other. But, this doesn’t have to be so.
There are also cases where you spend too many hours in search of a post title that will work for both your audience and the search engine, without much success.
Now, things really don’t have to continue this way.
With the right questions and strategies, you can get to write better and more effective titles for your content at a faster pace.
Over the years, I’ve used some of these strategies in creating better and more effective titles for my content.
I’m going to share these questions you need to ask and the strategies that works with you below..
What are you creating?
First of all, creating a remarkable post title calls for an in depth understanding of the content you want to create.
Be it a video, audio or written content, you want to understand the exact context and the particular content you’re creating.
Don’t get me wrong. It’s already obvious your post title or headline has to reflect the body of your content but beyond just reflecting that, it has to capture the overall idea of the post in a very convincing way.
So, if you’re creating a post about “the history of artificial intelligence” for instance, instead of using that underlined phrase as the title of your post, viz; “history of artificial intelligence”…
You can make it more remarkable and get more creative by choosing a more innovative title, using some descriptive adjective or power words that will captivate your readers to click through the post.
The reason you do this is because the main idea behind your content could be so self explanatory and boring in a way that no one really wants to read it.
So, instead of losing your potential readers from the search engine results page, a little creativity on your post title can heighten their interest or get them more curious about the new dimension your content will present to them.
Who is your target Audience?
In order to create an effective post title, the next thing you want to consider is your target audience.
I’ll be assuming you’ve been creating content for some time now, so you already know your audience.
In that case, you know the kind of content headlines that appeals to them, the ones they’ll most likely want to click to read and the ones they will ignore.
If you’re not too sure about this, you can run a little survey.
Either on your blog or social media handle, share a mix of potential post titles idea with your audience and ask them to choose the ones they prefer.
Continue to do this from time to time and watch the patterns.
The generated results will give you a robust idea of the title that will work for them.
PS: You need to try and re-try this from the to measure it’s relevance, at intervals.
How will they search for your Content?
The third step to creating an effective post title is to understand the way your potential readers will search for your content while using the internet.
Find out, are there specific key terms they are using while searching for the content?
Tools like Google Trends, Google Keyword Planner, Keyword tool etc. Can come in very handy in giving you a better idea about this.
As soon as you find out the pattern the search is conducted, begin to customize your post to fit in with this content pattern.
Take note of all the search terms used to arrive at your content or other content similar to yours. And then ensure you use these search in your search engine optimization, while creating your content.
Who are your major Competitors?
It’s most unlikely that you’re the only one creating your own kind of content.
If this is true, then there are other existing blogs creating the same kind of content you’re creating.
You need to learn a thing or two from these blogs. Find out, what makes them thick?
Study their post titles, the quality of their content as a whole and every other factor that you think has made them stand out.
Find out; Is there anything you can learn from them and adapt, in order to make your own content get similar or far better results?
What are the important Keywords?
Talking about keywords, if you want to make significant improvements with your post title as per SEO, you need to have some important keywords right there in your post title and headlines.
This is the default mode.
In fact, having a post title that is convincing for humans and at the same time effective enough for the search engine can be very tasking.
But it’s also very important. And unavoidable, it you really want to create effective titles for your content…
The season behind this is because, this is one of the biggest drivers of some of the best results you’ll get from an improved content title.
There are some softwares and content title generators that can help you to come up with better titles for your content.
Good thing is, beyond giving you a title idea for an already created content, it can also give you ideas on what to write about, if you happen to get stuck with writer’s block.
There are also a handful of other tools like power words, adjectives and copywriting strategies that can make your post titles more compelling and effective.
Using the tips and tools I mentioned here can really help you in creating a better and more rewarding post title for you and your reader.
But as you already would know, besides creating an effective title for your post…
You also need to create a great opening and a memorable content that will add real value to your readers, you want to get even better results.
So, while trying to create an effective post title that will get more people to click through your content, also ensure that you produce an even more effective content that people will want to come back to read, again and again.
As much as possible, avoid click baits and other tricks used in getting people to click through your content. By all means, keep your content as good as your post titles.
The end. Do you want to learn more skills on how to create effective content for your readers? Join our Smart Content Materclass today!
Now, there you have it. Which of these tips did you like the most?