The dream of every blogger, content creator, YouTuber etc. is to have their content seen and read by millions of people around the world.
To be quite frank, this is a very noble dream because these creators put in tons of hours to create these content so it’s very normal to expect each of the blog posts, youtube videos, podcast etc to have as much views as possible.
Unfortunately, this doesn’t seem to be the reality. A lot of blog posts and other content never get read or noticed by users.
In fact, according to a study by Ahref, over 90 percent of content actually get zero traffic from Google. This stat can be quite discouraging for any blogger, content creator or aspiring content creator.
So, how can you create a blog post that gets more views in an era where people hardly get to see or have enough time to read online contents?
This is one question on the lips of many bloggers and content creators. Because truth be told, a lot of contents are wasting away. No one gets to read or view them.
And most of these contents are not necessarily bad.
Starting from blog posts, to the social media, a lot of users are getting more than enough content seeking their attention. And continuously, people are getting less and less time to read, watch or listen, to most contents online, after all the effort put in by the creators.
So what exactly can you do as a content creator to get more users to view your blog posts?
Below are 7 things you can do to get more views for your blog posts.
Create Exceptional Content
In the online world, you have about 15 seconds to convince a user to continue reading your content.
For you to actually convince a user within that short period, your content has got to be really good and pretty much, what that user really wants at that point.
This means that one of the important steps to get more views for your blog posts is to understand your user demographics and then create the kind of content that appeals to them.
Format your Post effectively
Formatting is very important if you want to get more views or encourage more people to read through your blog posts.
To get started, put more thoughts into your post titles, post opening, meta tags and create meta descriptions that’s compelling.
For blog posts and other text content specifically, you don’t want to create a content that looks overwhelming. You want to create a post that is scannable with short paragraphs and relevant white space. It encourages more users to read through.
Use bulleted points, bolded sub headings, paragraphs or numbering to further chunk down and give relevance to sections of your content.
For video content, to get more views and engagement, you want to work on writing a written text that creates a summary of your content even before a user views it. This can also help other users that might not be able to see your video.
Work on your SEO
As cliché as it might sound, Search Engine Optimization still plays a very key role in getting more views for your blog posts.
Start with optimizing your website/blog with relevant keywords. Afterwards, be sure to optimize each blog post you create with the appropriate keyword you want to rank for.
Understand the keywords that are relevant to your desired audience and work on incorporating them in your posts.
For video content creators and podcasters, optimizing your videos and podcasts with well written text in your description and links will get you more visibility for your content.
When done well, this will subsequently improve the overall number of people that gets to see your content.
Find a sub niche
Beyond being appealing to your audience, you also have to be really exceptional if you want to get more views for your blog posts.
You have to create content that is in-depth, complete and able to fulfill your average user needs more than any other content in that niche.
Of course it can be a very tall ambition to try to outdo every other person in your niche. There’ll always be someone with more money or better resources to provide better content than you.
Instead of focusing on directly taking the industry, find a sub niche and take up your space. Be the big fish in a small pond.
Decide to be the best to the audience within this your sub niche and then expand and continue getting better.
Know your audience thoroughly
If you’re working on getting more readers for your blog posts then there is no use writing a 3000 word content to an audience that are interested in reading just 300 words post.
They won’t read your 3000 word post and you’ll lose them in the end.
Same goes for video content. You don’t want to provide a 30 minutes video for an audience that can only afford to watch some 3 minutes video. Regardless of how much value you want to share, it could be a total waste of time.
There are niches with an audience that needs a very short and brisk content with very nice visuals. There are other niches that need very long and detailed content with extensive links.
You need to understand your niche and users thoroughly to know the content format or length that works for them. This is very important if you want to get more and more views for your content.
To have a better understanding of your audience and the things that appeals to them, you can use different approaches including your analytics, questionnaires, direct posts etc.
Knowing their preferred content format or length helps you give them the kind of content they can care about. And when they care about your content, they will want to read it again and again.
Because in as much as there are millions of content out there, it is not easy looking for suitable content or websites all the time.
So, people prefer going back to what they are already comfortable with, always except in very unusual cases. So you have to work your way to becoming a dependable content creator first.
Be interesting with your Content
A lot of content creators are actually boring. That’s the truth!
If your content is boring, how do you expect users to read or listen to it? It hardly ever works.
You have to sound interesting in your content to get others interested. That’s what it is.
If you want to attract more views for your blog posts then you have to create the post in a way that your audience will be interested in it.
Humanify your content. If you’re running a personal blog, instead of sounding too formal, you can get a bit informal and relate with your audience through your posts in a way that they feel they are actually relating with another human.
Get across to your audience the way they want to. If you’re in a niche that prefers humor, be sure to include a dose of it through your content.
Learn fro great story tellers and other blogger that create interesting content. Understudy how they make their content interesting, getting readers to the edge of their seats and find a way to do that with your content.
Same thing goes for audio podcasts and Video content creators.
Find out from the radio and TV presenters, you feel are really outstanding. Study their presentation format, the interesting things about their content and find a way to include some in your own content presentation to make things look more interesting.
Be a story teller
The world loves stories. Everyone wants to listen to a good story. It stirs our minds and sometimes stories are things we can all relate to.
To get more views for your blog posts, Instead of sounding too over the top with your content, break things down. Relate to your audience like you would relate to your friend or sibling.
You want to sound human and humane in your content. You also want to work on infusing your own personal story, experiences etc. to your content because it helps a lot.
Beyond selling your brand, your story humanifies your content, bringing in the human angle your audience can connect with. This is the one step to getting fans to you.
Create Controversial Posts
Like I mentioned earlier, beyond words of mouth, your content must be really exceptional if you want to get get more views.
A lot of content creators have gone out of their way to share opinion that challenges the status quo. Most have shared thoughts that sounds unusual and controversial in order to encourage people to see things from a different perspectives.
These are some of the things you can get to do with your brand.
While I can’t suggest you shouldn’t get controversial as a content creator, what’s important is that your controversy must be substantial.
You don’t want to create controversial content that will be merely criticized. You want to create content that will get more views either for critical purposes or for the applause.
So for this reason, you want to create content that offers a new argument and different perspective. The kind of content that will divide the audience, challenge long held perspectives or create a cultural shift within your niche.
Try new stuff
One peculiar thing about most content creators is the desire to always stay put with what they’re best known for.
Truth is, there’s nothing wrong in trying new things. It doesn’t mean you have to stick with the new.
There’s nothing wrong in putting up a video content once in a while if you’re predominantly into text content and vice versa.
Trying new things can help you discover a new audience preference or even opportunities that were unknown to you. It can also create a buzz or get you more views for your posts.
I still remember, the first time I told my audience about a text-to-audio post I released; my traffic surged. I garnered more than double the usual traffic to my blog on that particular day alone.
Same goes for most other platforms. The day I did my first repost of an old post on WordPress, the acceptance was overwhelming. I was completely surprised because I didn’t expect that.
There’s absolutely nothing wrong in trying new text format, posting on new platforms or trying different post length.
Whatever lessons you learn from that will further shape your content marketing process while helping you understand trends and your audience even better.
Share on Social Media
As bonus tips, if you want to get more views for your blog posts, you can also share your posts on social media, forums, comment on top blogs etc.
The more people get to see your posts on these platforms, the better your chances of getting them read.
Ensure your Website Loads Fast
We can focus on these other tips about content etc. but even if these other steps are taken and you still have a very slow website, you might not experience a lot of changes.
Slow loading websites are very detrimental to users. If you want to get more views for your posts, you need to ensure that your website is loading very fast for the average user.
Also, there’s need to create a user interface that is attractive and suitable for users to want to stay on your website.
There you have it! These are some of the easiest steps to get more readers for your content.
So, which of these steps are you currently using to get more readers to your blog?