Writing content that sells can be very difficult sometimes. But as a content writer, your entire job is to write content that sells.
And for this to happen, your content must be able to convert readers to buyers otherwise, you have no business creating content.
I know you’re reading this because you want to learn how to write content that converts your readers to buyers.
And I can assure you, this is exactly the goal of this article – to show you how to create content that sells like crazy, going forward.
As someone that’s been in your shoes at some point, in the following paragraphs, I’ll be sharing with you result driven strategies to transform your content from zero to outstanding results…
Identify Your Goal
What do you want to achieve with that piece of content?
This is one of the first questions I ask students in our content marketing class.
And it’s by far one of the most important information you want to identify, if you plan to write content that sells.
Because your goal shapes everything about your content. And the moment you define it, it gets to adjust the narrative and strategies for the entire content.
So, before you begin to write your content, you need to find out the things you want to achieve with that piece of content.
Doing this enables you to align the content accordingly, using specific strategies that will help you to achieve the goal you have in mind.
Without identifying the goal for your content, you’ll hardly be able to create content that sells.
Find your Audience
To write content that sells, you have to write for who’s willing to buy.
When I started out content marketing, I didn’t have a clear idea about who’s my target audience.
My entire goal was to create content and keep the blog updated. And i did this, day in, day out.
Unfortunately for me, this approach hardly yielded any result. It didn’t drive in traffic or bring in any buyer until I later went out of business.
Are you currently experiencing this kind of results with your content?
Then you need to remind yourself that content marketing is not a hit and run strategy.
It’s a process based on creating solution based information to a need from a clearly defined audience in order to get them to take a specific action.
Based on the foregoing, to create content that sells and converts, identify your target audience or differently put…
Find out the people who’ll be interested in reading your content and buying from you.
Doing this will give you the right information to create the kind of content that matters to this audience based on their needs.
And when you do give them what they want, you improve their chances of buying your solutions. Thus your content sells naturally.
Work on Your Title & Intro
It might sound very very insignificant but, your Title is the most significant part of your content that cannot be ignored.
Your title is the first thing a potential reader sees when they make a Google search.
It determines whether they will click on to read the content or not.
To write content that sells, you need to have a headline that will sell. And to make this possible, you have to pay attention to your headlines.
The more you pay attention to creating a compelling headline that’ll grab the attention of your audience, the more your chances of getting them to click through and read the content.
And remember, until they read your content, they can’t buy from you!
Another part of your content you can use to keep a reader’s interest in your content is the intro.
Beyond your title, you need a compelling introduction that will ignite the interest of the reader to continue reading your content.
Anything less than this might get them to bounce back, after clicking on the content. And this is not good for your blog.
Evolve a Solution
Content that sells is a piece of content that provides a clear solution to the need of a clearly defined audience.
Now that you’ve been able to identify your audience your next step is to find out their needs and then evolve a solution based on this need in form of content.
One of the easiest ways to find out the needs of your target audience is to follow through their search history, by doing a keyword research.
Find out, what exactly are they searching for on the internet? What keywords are they using to search for these things?
Doing this will give you a clue about the problems faced by your target audience or simply put, the things that matter to them and the solutions they need.
Backed with this information, you can then create a tailor made solution for them in form of content.
Convince to Convert
To be able to create content that sells, you need to sound so convincing in your writing that a reader will have no choice but to consider checking your offer, after they come in contact with your content.
There are certain important elements of content writing that will come into play if you plan to convince your audience so you can sell to them.
And one of this elements is the tone you write your content.
As a matter of fact, the tone or how you sound while writing a piece of content is largely dependent on two things viz: your goals and the specific kind of audience you’re writing for.
For example, John Doe’s goal for writing Content X is to create the image of a well established expert in the mind of his audience.
For John Doe to achieve this goal, he’ll have to selectively choose words, phrases, and adjectives that’ll make him sound like an expert all through the content.
Anything less than this and the content will flop.
On the other hand, another content writer, Jane Doe writes very well but she is in a niche with an audience that’s typically sceptical of her kind of content.
For Jane Doe to create better results with her content, she’ll have to utilize a lot of case studies and social proof in each piece of content she creates.
In a nutshell, the moment you identify your audience and your goal, you need to align your content to fit in with their own realities.
And to do this, you have to build trust by establishing your authenticity, demonstrating your expertise, and using a combination of adjectives and emotional trigger words to convince them.
Here’s a complete guide on how to identify your target audience.
Connect & Engage
Creating a strong connection with your audience is very crucial when it comes to writing content that sells.
For your audience to be able to buy from you, they need to be able to relate to your content.
If your content is meant for single mothers for instance, as a single mother landing on your website, I need to be able to relate to the content and everything about it without feeling out of place.
To achieve this result as a content writer, it is important you pay attention to the words, adjectives and phrases used throughout your content.
Also, share relatable stories. This helps in creating a deeper connection with your audience.
It also has a way of doubling your engagement. Because people want to share, comment and like what they can relate to.
Remember, people love stories. And the more relevant stories you share through your content, the more you build authenticity while improving your engagement rates.
PS: While sharing your story, be sure you don’t create a disconnect with your audience. Focus on sharing only relevant stories and anecdotes.
Here’s a complete guide on how to create content that connects with your audience.
Create a Compelling CTA
After all is said and done, to successfully create content that sells, you need to create a compelling CTA also known as call to action.
This is the resolution.
I have seen a great lot of Content with great offers but zero call to action. You don’t want to do this with your own content.
You want to work on creating a call to action that is not just there at the end of your post but one that’s both visible and strong enough to get a reader to take action.
Beyond placing a call to action at the end of each post, try to make your CTA visible throughout your post.
It can come in the form of links or natural phrases that directs your readers to tale actions.
Doing this increases your chances of actually having them take actions.
I usually tell marketers, although all your readers may not click on your CTA but truth is, the more compelling your CTA, the better your chances of getting clicks.
Check out this article by MasterClass to learn more about how to write an effective call to action.
Now that you know the fireproof strategies to create content that sells, it’s time to head over to your dashboard and start creating fast selling content.
But while at it, always remember that to create better conversions with your content, you need to get more visibility.
So, there’s need to put in place strategies to drive in more views for your content like search engine optimization, keyword analysis, content promotion etc.
Doing this will enhance the results you get from your content.
That said, we already know, content marketing cannot be exhaustively learned in one piece of content…
That’s why we have a content marketing academy where you can join writers like you to learn the bolts and nuts of content marketing. Click here to join a class.
So now, it’s over to you. I’d like to know; what’s your biggest challenge when it comes to writing content that sells?