Perhaps you’re familiar with stories about how using the right content writing hacks has empowered millions of people to share powerful stories, build successful brands and become celebrated thought leaders in different fields.
But, did you know that you can also use content writing to achieve your goals or even build a popular brand, if only you know the right content writing hacks to use?
Of course you can! Take that from someone whose life and business has been transformed 360 degrees, through the power of storytelling and content writing.
Like most successful content creators, using the right content hacks, you can double your outcomes and achieve far more with your business.
So, I’ll be sharing with you some of the most important content hacks you can use to transform your content writing experience right now.
Find a Goal
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So, what would you have content do for you?
What would you want to achieve as a content writer? This is one of the first content writing hacks you need in your toolkit. You have to find a goal!
Gone are the days people used to dabble into content writing merely to express themselves.
Today content writing has changed. From a few lines of text shared with friends and family on social media, content writing is becoming a very strategic tool used to build relationships, grow businesses and transform lives.
Today, people are engaging in content writing to do a lot of things including pushing for an agenda, promoting an idea or selling a brand.
So, whether you’re writing your content on the social media a blog or website, from the get go, you have to identify what you want to achieve with your content writing effort.
When you’re able to identify your goal, you can then get to create a structure and a strategy that’ll help you to achieve those goals.
This strategies streamlines and simplifies the process for you. It gets you to create result driven content, based on specific goals.
Without this in place, it gets very difficult to achieve any specific outcome with your content.
Know your Audience
Remember I mentioned that content writing is now a strategic approach to attain certain pre-determined results? Yes!
As a beginner, knowing your audience is one of the top content writing hacks that can turn your business around, 180 degrees.
You need to know the people that will consume your content so you can create the kind of content they actually want from you. That kind of content they are actually searching for on the web. Anything outside this is a waste of time.
The reason is because unlike years ago where content writers did not have to bother about their audience, before creating content, today the competition is intense.
More content writers like you are realizing the powerful effect of content writing in marketing and they are all doing everything within their power to outdo you and every other competitor.
So, you don’t have to waste time creating content for everyone. You must identify your audience, the people who will be interested in your content and then create content for them.
It doesn’t matter if doing this gets you to become the biggest fish in a pond, what matters is that your content is seen and read by the right people who are interested in it.
Choose a Platform
Where would you like to share your content?
Ordinarily this shouldn’t be one of the top content marketing hacks but it is. Because you need a platform to write and share your content.
Sometimes, getting to identify the right platform for your content is not always straight forward. And for the fact you want to double your outcomes using content writing, you can’t afford to publish on just about any platform.
To identify the best platform for your content, the simple and straight forward thing to do is to go back to step two above.
Since you were able to identify your audience in step 2 above, the next thing you want to do is to use your audience’s demographics data to identify the platforms where this audience can be found.
As soon as you identify the particular online platform where your target audience is based, you can take steps to start creating and sharing your content right there on that platform.
Remember, getting here is not always straightforward. Your audience might be based on a platform like Facebook or Instagram for example. If that’s the case naturally, you’ll have to create and share content on that platform.
But here’s the twist. Beyond that platform, you still need a platform of yours where you can display your content. So, you’ll need to create your own website and or blog, in addition to this platform.
With this, you can make your own platform (the website or blog) to host your long form content while creating and sharing shorter content on the other platform.
Write Good Content Consistently
Now that you know your audience and you have your platform all sorted out, the next top content marketing hacks is to write content.
Yes! And when you get started, do not stop. Write good content consistently. This is the easiest way to stamp your name on the minds of your audience.
You might assume that writing content means creating any kind of content that comes to mind. No. That’s not it.
To write content that gets you the kind of results you want, you must be able to know the kind of content your audience wants and then give them that kind of content consistently. This is very important.
Don’t just be good. Be exceptionally good that they will leave other competitors for you. Be good consistently. Create content and share them consistently.
Promote your Content
Regardless of how good and consistent you are, if you really want to double your outcomes using content writing then you have to learn how to promote your content day in, day out.
The reason is simple. Unless you are within the one percent of the one percent celebrities with extremely large following, without promoting your content, a lot of people will never get to see it.
So, after writing great content, the next top content marketing hacks you can use is to put in your effort in promoting it across board so your target audience both new and old can get to see it.
For social media content creators, you can start this by using like hashtags, geo locations, groups and social media forums, etc. to promote your content for a better reach.
If you’re creating a web content you can engage in strategies like improving your search engine optimization, Guest Blogging, Link building etcetera, to promote your content.
As a content writer your ultimate goal while promoting your content is to get a wider exposure for your content. So you have to prioritize promoting your content on platforms with the largest number of your target audience. This is important.
Just like so many other entrepreneurs and thought leaders are doing, you can use content writing to amplify your voice, reach a better audience and achieve your goals more easily but the most important thing is that you must be intentional about it.
Starting from your goal, take out time to think about and identify the specific outcomes you want to achieve as a content writer. Identify the audience that can help you to achieve that. And then fill out the strategies you can use to reach out to them.
In whatever you’re doing as a content writer, keep in mind you can use storytelling to create trust and amplify your outcomes. Let this be a part of your goal.
And do not forget the need to create an audience, build thought leadership and carve a niche for yourself within your industry. This is one of the top content writing tips out there and also one of the easiest ways to use content writing to transform your life.
Now that you know, take a step further to learn even more about content writing and get equipped with the right skills to become a professional content writer by joining our Content Masterclass here.
It’s your turn now! What’s your biggest challenges when it comes to content marketing? Drop your comments below.