Blogging has provided possibilities that’s inspired millions of people to achieve things they would not have achieved without their blogs yet, there are some misconceptions about blogging that’s limited many from achieving any success with with blogging.
As someone aspiring to start and build a successful career in blogging, you want to learn about both the misconceptions and the truth about blogging so you can use the latter to prepare yourself for a more successful blogging career.
If that sounds like you then this post is for you. Because in this guide, I am going to discuss some of these interesting myths about blogging, the truth as it is, and the steps you can use these to further your success as blogger.
Blogging is Easy
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One of the biggest misconceptions about blogging is the idea that blogging is easy. This myth is so popular that it’s made many beginners to believe they can start blogging today and become successful in just a few months.
I do not know how it was possible for people to come to this conclusion but , like a lot of beginners out there, when I started blogging I also believed that blogging is very easy.
Like most beginners, the idea in my head was that blogging is like maintaining a social media page, so it can’t be that difficult.
The assumption was that with your blog, you can always show up anytime you feel like, create the kind of content you want, regardless of the length or value and then move on. That was how I approached blogging and throughout that period, there was nothing to show for it.
Not only was I blogging for myself, sometimes seeing zero or 2-3 views after taking out time to create a post was one of the most discouraging things ever.
So, today, when people ask me is it really easy to be a blogger, I tell them, If researching for a maximum of 3-5 hours and creating content for 3-7+ hours is something very easy for you then blogging is easy.
If spending tens of hours in research, content creation, finding suitable pictures and titles, updating keywords and SEO and campaigning for back links is not the kind of thing you’ll call easy then blogging is not easy.
Because the truth about blogging is that blogging will demand your time, effort and money.
If you want to see massive traffic, you will work hard for it. You will work hard to create content that stands out. And there are times you won’t even get to see some tangible results. That’s what it is.
But to some of us, despite how difficult it is, we have been blogging for more than half a dozen years. So definitely, you can survive this when you put your mind to it
Blogging will Make you Rich
Let’s clear the air. I am sure you can name a handful of people that have become rich due to their blogging activities.
Indeed, there are a whole lot of successful and highly paid bloggers out there so generally, blogging can make you rich so you might feel that this shouldn’t be in the list of misconceptions about blogging.
But truth is, you cannot become rich because you just started blogging. Before blogging can make you rich, you must work hard for it.
The reason you have to work hard if you want to become a rich blogger is because blogging is serious business. And like every other business endeavors, if you want to stand out, you have to put in the effort in advance, before you can enjoy the outcome.
Blogging will Make you Famous
At some point, every aspiring blogger doesn’t aspire to become a blogger just for the money.
A lot of them are aspiring to become bloggers today because of the fame and benefits that comes with blogging. And this is a serious misconception about blogging.
Although, starting your blog because you want to be famous is not a bad idea but you have to also understand that fame doesn’t merely comes because you own a blog.
Becoming a famous blogger will take you a lot of work, effort and time. And beyond that, you will also need a very strategic plan that will help you achieve your goals.
Blogging is a Part Time Job
Yes blogging can be a part time job or side hustle. But if you want to gain real and sustainable success with your blog, you have to give it the full attention it deserves.
The reason is because to become a very successful blogger, there are a lot of activities you’ll have to embark on and to a large extent, these activities will demand a lot more of your time and energy.
It’s true you can get people to manage your blog while you focus on other things. But where you cannot afford such expenses, you will have to devote time to your blog yourself.
And as the blog continues to grow, overtime it will get to a point where your full time attention will be needed for the blog.
So, this is one of the common myths about blogging because while its possible to start blogging on a part time basis, to really scale your blog to a successful level, you have to devote your attention to the blog full time.
Write, Readers will Come
While starting out as a blogger, it is easy to assume that all you’ll do is to create a blog post and users will show up to read them at their convenience.
This is usually one of the biggest assumption for most beginners. Especially if you’re all too familiar with how the social media works where your friends will always get to see your posts after you update them.
This is a serious misconception about blogging that should be discarded if you want to create something very useful out of your blog.
In the blogging world, things are quite different.
Unlike your social media where people gets to see your posts because you have an already existing number of friends, in the blogging world, no one sees your post unless you have an existing audience.
Considering that you’re a beginner, you probably do not have an existing audience. So, no one will read your post unless you share it with them or optimize it for search engine visibility.
You cannot afford to create content and leave it on your blog. You have to optimize the content with the right keywords so it can be found on the search engine.
Afterwards, you have to share the post across your social media and other platforms.. These are some of the strategies that will get you views for your posts.
Choose a Niche you’re Passionate About
Whether you’re a new blogger or someone interested in starting an online business, as a beginner, a lot of people will always tell you to choose a niche you’re passionate about.
Of course that’s cliché. You’re supposed to be passionate about what you’re doing if you want to be able to stay at it long enough to become successful.
But here’s another angle to it no one’s going tell you; your passion might not be interesting to as much people as you want to attract with your blog. And this might get to affect your enthusiasm and overall success in the long run.
To avoid this, choose a niche that you’re not only passionate about but one that also has a decent number of people that are interested in it.
So, if your most passionate subject was about “how to play table tennis“. And you realize there are just about 100 people searching for such content in a month, you can broaden your niche to include other similarly related sporting activities or sports generally, so you can attract more traffic.
Anybody can Blog
One other popular misconception about blogging is the idea that if you’re able to create a post on Facebook or Instagram then you’re automatically a blogger.
This is far from the truth. Blogging is far more professional, tasking and time demanding than creating a social media post.
In fact, everyone cannot become a blogger but anyone can become a blogger if they learn the skills.
From search engine optimization to content marketing, guest posting etc., as an aspiring blogger, there are a whole lot of things to learn and experiences to garner before you can become a professional blogger.
Blogging is Dead
Many people believe that the rise and rise of social media and other micro blogging platform has finally put an end to blogging.
But stat is saying otherwise. Instead of being dead, blogging has continued to evolve, giving rise to new concepts like Content Marketing, Vlogging, Podcasting etc.
Blogging has continued to take different form and shapes. And as bloggers keep up with the trends, more and more diverse forms of content are getting created.
As these content are being created, a lot of creativity and innovation is being added to it, creating a whole new set of flexibility that makes content even more valuable and accessible to consumers.
So, instead of the usual text content alone, people are now getting to watch video, listen to audio or see pictures, infographics and read ebooks.
Instead of blogging being dead, this innovation has in the long run exposed blog posts to an even wider audience.
Regardless of the misconceptions and realities about blogging, becoming a successful blogger can open many doors and opportunities for you just as it is doing for other successful bloggers today.
And although it will take work, effort and time, you can take the short to become a successful blogger today by signing up for the Smart Blogging Masterclass , where you learn the bolts and nuts about blogging and get the mentorship that gets you started.
So, it’s over to you now. Which of these misconceptions have you really come across as a blogger or aspiring blogger? Drop your comments below.