Did you know that it’s possible to use social media to drive traffic and improved visibility to your website, even if you’re not a social media whiz kid?
I know you have your doubts. But take a look at it…
With over 4.5 billion users around the world, the social media is naturally, one of the top places to think about when it comes to driving traffic to your website.
But in reality, this is not the case. Despite its huge potentials, majority of the websites are not generating as much traffic from the social media as they should, even though it’s doable.
To be a part of the one percent websites that’s using the social media to drive traffic to their blog today, you have to learn what you can do to make the social media traffic work for you.
This is exactly what you’re going to learn about in the following paragraphs;
Create Valuable Content
Talking about using the social media to drive traffic to your website, one of the first things to think about is how to create value for your target audience.
Think about it. The number one reason anyone gets on the social media is to connect with family and friends, scroll through, read up and interact with content on the platform and get on to other things.
No one goes to the social media to click on links to other websites because that’s inconvenient.
Of course this doesn’t mean it’s not possible to get people to click on links via social media. But, to get anyone to inconvenience themselves this way, whatever is responsible for that must be really useful to them or captivating enough to be worth the click.
So, before you create a piece of content, you have to think about the following:
- What is the need of my average user on social media?
- What kind of content excites them?
- And what extra value can I add to this content to make them click on it by all means?
The answer to these questions will guide you on how to go about creating the kind of content that will secure a click from your audience.
For the fact that the social media is not really big as traffic source, to get a decent traffic from this channel you have to be really good. Without this, your chances of getting clicks from your target audience are very slim.
Use Powerful Headlines
Your headline is everything. It is a major decider when it comes to the number of clicks you get. You can write the best quality content on any topic but without the right headline, no one will click to read.
So beyond creating valuable content, if you really want to use social media to drive traffic to your website, then you be adept at using captivating headlines to capture the attention of your target audience.
Master the art of combining adjectives and power words to create powerful headlines that will scream for clicks at a mere sight of it and you’ll be amazed at the number of clicks you can generate.
Prioritize your Meta Tags & Descriptions
Your meta tags and description are part of the snippet of content that will be shared alongside your links when you share your links on social media.
As part of the brief descriptions a user sees alongside your headline, this is a major real estate you don’t want to toy with unless you’re not planning to use social media to drive traffic to your website.
As a beginner you might not have known this but going forward, you have to work on creating captivating descriptions, using your meta tags and meta descriptions, alongside your content headlines; otherwise you can as well kiss your clicks goodbye.
Join Conversations in Niche Groups
This is cliché. You’ve probably heard it elsewhere. But, still, the best place to get a decent number of your target audience is at niche groups.
Beyond reaching your target audience, joining niche groups on social media platforms offers you the opportunity to share your content and gain wider visibility, especially on groups that allow link shares which is quite a lot.
It also offers you the chance to grow your brand and build thought leadership. So, to use social media to drive traffic to your website, you need to join niche groups on these platforms.
Collaborate with Fellow creators
One of the good things about joining social media niche groups is that there are a lot of other businesses and creators like you right on these platforms.
Being a member of such groups affords you the chance to build relationships that will be mutually beneficial to you and these other brands.
For example, you can get to collaborate with these other brands to share each other’s posts, host event or write on each other’s websites.
What this does for you is that it exposes you to the other person’s brand and theirs to yours. This is a proven way to use the social media to drive traffic to your website in a way that will beneficial to both of your brands.
Make the Most of Hashtags
Using the right hashtags can lead to a surge in visibility for your social media content so you must make the most of hashtags, if you want to use social media to drive traffic to your website.
Although Social Media Platform like Instagram, Tiktok, Twitter are notoriously popular when it comes to using hash tags to drive visibility, you can’t use any hashtag just because you have to use one.
To to get optimum visibility for your posts, you have to use the right hash tags.
Although getting the right hashtags can be tricky for beginners, a good understanding of the popular hashtags used by your target audience, the kind of content you’re creating and seasonal trends can give you a headstart.
Also, while using hashtags for your social media platforms, be sure to evaluate the results so you can understand the effectiveness of the particular hashtag.
Create Content on Trending topics
As a source of website traffic, on average, traffic from social media has not lived up to its potential, due to obvious reasons.
But you can still glean a lot from this traffic if you have a good marketing strategy. And one of the ways to do this is to post on trendy topics.
This is important because although social media users are not naturally keen on leaving the social media through links from other platform, statistics shows that an average social media user will most likely want to join the conversation on trending topics.
The more you have content on topics that drive conversations, the more visibility you get for your content. And this is a better way to drive your click through rates.
Use Paid Promotions
Aside from the free strategies listed above, paid promotions are a great way to use social media to drive traffic to your website.
On popular social media platforms like Facebook and Instagram, there are two popular ways to use paid promotion viz; direct promotion and boosted posts.
With a few dollars, you can get to promote a link from your website on any of these social media platform while driving direct improved traffic to your website.
Although this is not necessarily the best out of all the strategies you can use to drive traffic from your social media to your website, it is one of the best strategies that can get you actual results. And you can incorporate this alongside the others.
In a nutshell, the social media is a powerful tool you can use to drive growth for your website.
And there are so many ways to do this. But one thing you must keep in mind is that none of these strategies will automatically work for you unless you make the effort to use and customize them as part of your personal strategies, based on your own realities.
While working on using social media to drive traffic to your website, be consistent at posting high quality content at specific intervals and at the right time.
Create a flexible social media content marketing strategy that works for you. Also, be sure that your content is targeted at solving the needs of a specific audience. And finally, always find time to evaluate your outcomes.
Want to learn even more powerful strategies to make the most out of your social media? Sign up for our Content Marketing Masterclass here.
Now, it’s over to you. What’s your biggest challenge when it comes to driving website growth using the social media? Drop your opinion in the comments section.