Secret SEO tips to boost visibility and drive traffic

Are you tired of reading all the crappy SEO tips from so called experts that never gets to work?

I bet you’ve read a thousand and one of those tips and you’ve been frustrated because so many times, they never get to create the mouth watering results they claim, leaving you to wonder why SEO is so difficult.

Well, it’s time to get some real kick ass SEO strategies that’s tested, proven, relevant and working for so many people just like you.

And without any waste of time, in the following paragraphs, i will be introducing you to the 7 surefire SEO tips you can use to transform your blog and make better impact.

So, are you ready for this? Let’s dig in…

Get your Keywords Right

No keywords are not dead.

Yes! I know a lot of these experts have mentioned it so many times that keywords research isn’t going to get you any decent ranking. But that’s a lie.

Keywords are the common phrases your users are always going to use to type into the search engine when they are performing searches. So, unless we are going to invent a new set of robotic alphabets and phrases then, key words are here to stay.

Of course with improvements in Google Algorithm and the introduction of EAT, BERT and other search ranking indicators the overwhelming importance of keywords may not be as strong as it was 20 years ago yet, it still counts a lot.

So, like i usually tell most of my students, one of my first SEO tips for you is to get your key words right.

And yes, don’t just stop at the keywords. Unless you have a very strong domain and page rank, go for long tail keywords.

How to Carry out a Keyword Research

So, before you get on a keyword research, begin to ask yourself questions like; what words or phrases will my target audience type into the search engine when they want to search for things that relates to my website?

In addition to selecting keywords that are relevant to your business, find out what are the most searched words on Google as it relates to your niche?

Again, note that improving your page rankings on search engines is not just about attracting more visitors to your site . It is also about getting the right kind of visitors.

And one of the best ways to generate qualified traffic to your website is to plan your  SEO strategy based on the most relevant keywords.

When considering which keywords you want to rank, ask the following questions:

Will people searching for this keyword find what they are looking for on my site?
Will people searching for this keyword be satisfied when they visit my site ?
Do i have anything to gain from driving traffic to my site when people search for that keyword?

If the answer is yes to all these questions, you are on the right track!

Alright! From here, you can then get to use the Google Keyword Tool to plan your keyword strategy.

Check out this post from Backlinko and learn how to use the Google Keyword Tool for Keyword Strategy.

Optimize your Website

Optimizing your entire website for your important keywords is one of the important SEO tips you need to have as a part of your strategy.

As soon as you’ve decided the particular keywords you want your website to rank for, based on your personal goals, the next thing is to optimize your website with these keywords.

Make sure your keywords appear as often as possible on strategic locations on your website (or at least on the page of your site that you want to rank for that keyword).

The following are some of the important locations you should target for keyword optimization:

  • All Pages on the website,
  • Page Title,
  • Headers,
  • Sub Headings,
  • Alt tags,
  • Page URLs,
  • Meta Descriptions

Always, be sure that you have more than a single page on your website. Doing this will give you the chance to have a wider keyword spread and even better chance to rank higher on the search engine, for your specified keyword.

Write Engaging Content

Another less known SEO tips that’s worked for a lot of people is writing engaging content.

Yes. Besides the fact that your content has got to be well optimized for the search engine, it also has to be optimized for the human users that will read it.

Starting with your header title, make the content header and introduction compelling enough such that a potential user will click to read through the moment the come in contact with your content on the search engine.

Your meta description will have a big role to play here too. Be sure you get it right, using the 100+ character words to pass across your message exactly the way you should.

And then coming to down to the body of your content, be sure you give it your best shot. Add extra value and make it compelling.

Break the content into sub heads that will make it easy to read and then write it in an engaging way that will not just inform but also entertain your reader.

So, in a nutshell don’t just create content, add extra value and make it stand out.

Prioritize Internal linking

Making your internal linking a priority is another one of the less popular SEO tips you’re ever going to get out there.

Yes! And that’s because a lot of people do not see as much value in internal linking when compared to building external links.

But truth is, increasing the number of internal links on your website is one of the easiest ways to get Google to crawl your web pages more often.

It is also one of the easiest ways to share some link juice from a popular page to other less popular pages on your website.

And finally, internal link building is a popular SEO strategy you can use to point the search engine to the most relevant pages for specific topics on your website.

So, the more you link from a new post to an older one, the more you inform Google crawlers that the old post is relevant and ready for crawling.

Beyond that, linking from a new post to an older relevant post makes it possible for your readers to see and get to check out the old posts.

What this does in turn is that it reduces your bounce rates while increasing the time a user spends on your website, as well as the number of pages they view.

And the good thing is, all of these are important ranking indicators that can help your website.

Invest in backlinks

In addition to optimizing your site with internal links, one of the most important SEO tips is to maximize your external links.

A link from another website to your website is like an endorsement of your credibility to the search engines. That’s why one of your primary SEO strategies is to work on getting these back links naturally.

Now, beyond building natural backlinks, you can also take some extra measures to build your back links yourself.

And this measures could involve things like engaging in guest posting, getting mentions on popular websites, requesting for back links from relevant websites etc.

In whatever you do, while building back links, be sure you’re building your links from spam free websites otherwise you may set up yourself for regrets.

Also, as much as possible, try to get the back links from websites relevant to your niche especially, high authority websites.

Of course this will be hard most times. But getting to do this successfully will positively impact your SEO to a very large extent.

To learn more about link building, check out this guide.

Improve Your Website Usability

Website usability is the ease of use of a particular website. This involves things like a user’s ability to access your website including whatever information they’d need, with relative ease.

Improve your website’s usability

And one of the most important features of website usability are the design, loading speed among other features.

In particular, for a long time now, loading speed has become an important ranking factor so it’s easy to say that one of the best SEO tips you can get out there is to get your website to load faster than your competition.

It’s just what it is.

Pay attention to testing your loading speed from time to time. Not only is loading speed important for SEO, it will impact the ability of potential users to access your website. So, you have to get this right.

Ideally, your site should load in three seconds or less. A slow page load speed can also lead to a high bounce rate, which can further hurt search engine rankings.

You can use the Google page speed insight tool to measure this speed.

Again, be sure you pay attention to your website’s design, mobile compatibility among other features.

Promote your Posts

Take it or take it, sometimes, the best way to get visibility is to promote your posts and get it across to readers where they are.

This is one of the more popular SEO tips but for emphasis’ sake, i have to include it here.

There are two popular ways to promote your website and that includes free and paid promotion.

For the free promotion you can focus on creating a handle on all important social media platforms with a large number of your target audience.

Share your posts on those platforms, engage with them and also post on forums and sub groups with your specific niche audience.

Doing this will drive traffic as well as a larger visibility fr your brand.

For the paid promotion, depending on your niche, you can engage in using Social Media Advertising, Search Engine Advertising, Sponsored posts etc.

The paid promotion will be very helpful in driving traffic to your website especially if you’re merely starting out with a little audience.

Whatever you choose, always measure your outcomes to find out the promotion strategies that will work for you, based on your goals and realities.


Since the goal of all the SEO tips I’ve mentioned is to improve your search engine ranking, to be on the safe side, you need to evaluate and analyze your strategies from time to time, to see how your website is faring after using these tips.

Always remember that search engine optimization can be a slow process. However, if you are not getting the results you want after your target time, it may be time to reevaluate your strategy.

Maybe the keywords you have chosen are too competitive or your strategy is simply not aggressive enough.

Also, even after reaching the desired rank, you need to continue to invest in maintaining a decent ranking on Google, remembering that in the SEO world, your work never ends.

So, there you have the secret fireproof SEO tips that can transform your website within your very eyes.

Now, do you want to achieve an even better result with your SEO? Check out our SEO offers here. Or reach out to us to update your SEO here.

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Victor Winners

Victor Winners

A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond.As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses.Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy.With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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