How many times do you hear that phrase in a day?
I bet so many times.
Isn’t it surprising how the search engine like Google has become a major part of our daily lives today?
As important as it’s become, many businesses are yet to understand how to use search engine optimization to drive traffic growth for their businesses.
In today’s post i’ll be teaching you how to grow your business on the search engine with just a few secret tips.
It’s no secret that creating a quality and affordable Search engine optimization strategy can be a long and difficult process, but in digital marketing you have very limited options.
You are constantly competing with other companies for a coveted position on the front page – and the top positions – of Google.
How often do you search beyond the first page of Google when searching for a particular product?
Not very often, right?
In fact, the average consumer doesn’t even click past the top 5 results of the first page of the search engine.
If your competitors outperform you and occupy better positions, they may be taking away a huge portion of your potential customers.
No need to despair! Here are 8 SEO tips to help you outperform your competitors and rank the best among Google results , no matter what industry you’re in.
8 SEO Tips for Reaching Top Search Engine Rankings
1. Start by doing a keyword research
What words or phrases do you want your site to appear when people search on Google?
In addition to selecting keywords that are relevant to your business, you will need to find out what are the most searched words on Google within your niche.
Improving your page rankings on search engines is not just about attracting more visitors to your site . It is also about getting the right types of visitors.
The best way to generate qualified traffic to your site is to plan your SEO strategy based on the most relevant keywords.
When considering which keywords you want to rank, ask the following questions:
Will people searching for this keyword find what they are looking for on my site?
Will people searching for this keyword be satisfied when they visit my site ?
Do i have anything to gain from driving traffic to my site when people search for that keyword?
If the answer is yes to all these questions, you are on the right track!
Alright! From here, you can then get to use the Google Keyword Tool to plan your keyword.
The Google Adwords keyword tool aka Google Keyword Planner – is free designed to help you estimate which keywords will be most effective in reaching your customers.
So how do you use Google Keyword Planner?
This tool is available to anyone with a Google Ads account and allows you to simply type in any word, phrase, or URL related to your business and see a list of related keywords and metrics for those terms. Metrics include:
Search volume (average number of monthly searches);
The level of competition (how easy or difficult it will be to beat competitors for that keyword).
If you’re not sure where to start in terms of keyword testing, think about it this way…:
What word or phrase would someone type to find your site?
Ideally, each page of your site or blog post should target a specific keyword or topic.
That said, avoid targeting the same keyword across multiple pages of your site.
Therefore, you may be wasting your time if you have multiple pages aiming to rank the same keyword.
2. Optimize your site for keywords
Once you’ve decided which keywords you want your site to rank for, it’s time to optimize your platform.
Make sure your keywords appear as often as possible on your site (or at least on the page of your site that you want to rank for that keyword).
The desired keyword should appear in:
Keywords must be implemented in the source code and existing content on the page you are trying to rank.
Another of our SEO tips is to have a multi-page website.
Single page sites are easy to build, but if you want to improve your search engine results , a multi-page site is the way to go!
The more pages you have on your site, the more likely you are to optimize your search.
3. Write engaging new content based on your keywords
Again the keywords?
Yes. Again and again!
How do you find something on the internet?
That’s why they are so important in an SEO strategy.
Each page of your site can be leveraged to improve your search engine ranking as long as you create relevant content based on your predetermined keywords.
These pages include:
FAQ pages and directories.
Populating your site with quality content is one of the most important SEO tips for this site, and all the guides you will find.
Having a blog on your site is one of the easiest ways to incorporate your keywords into your site, as well as inserting internal and external links, which we’ll go into in detail later.
Just remember that you are writing for people. You have to keep in mind that there are real people looking at your site, and your goal is to appeal to them.
Google has long been known for penalizing sites that are caught producing low value content, thinking only of ranking.
So beware: Search engines quickly notice when your site’s bounce rate is high and your conversion rate is low.
4. Use internal links
Increasing the number of internal links on your site is one of the simplest ways to improve the results of your SEO strategy.
During this article you went through a series of internal links – and external backlinks .
Do you know these words with different color that you can click? Ready. They are an internal or external link.
Review and edit your old posts and insert internal links to other posts on your blog or pages on your site.
Internal linking helps users navigate and can improve domain authority and ranking power of a site.
The more pages you have on your site, the more opportunities you will have to add internal links . So blog and update new posts regularly.
Make sure your links are relevant. Do not link simply by linking.
Connecting two pages of your site through internal hyperlinks should make sense and add value to your site visitors.
5. Use backlinks
In addition to loading your site with internal links, one of the most important SEO tips is to maximize your external links.
The more a page on your site links to other relevant sites, the more Google will consider it relevant and the more “points” you get in the race for the top spot in search results.
If you can make these relevant sites also include links in their content to the pages of your blog or site, you’re on an even better path!
Choose quality over quantity in your link building strategy . Some high authority links will do much more for you than many low quality links.
The best SEO tips we have for gaining backlinks are to contact influencers and ask them to link to your site in their posts, or simply create compelling, high quality content that people want to link to.
6. Speed up your loading time
It’s a proven fact that the speed with which your page loads affects your SEO. If your site loads slowly, all other SEO strategies may be in vain.
Ideally, your site should load in three seconds or less. A slow page load speed can also lead to a high bounce rate, which can further hurt search engine rankings.
You can use the Google page speed insight tool to measure this speed .
7. Use the Goals Descriptions
One of the most important but often overlooked SEO tips is to optimize your goal descriptions.
The descriptions goals are the first thing people see when your page appears in Google search – after the title, of course.
If your site is built on WordPress, the Yoast SEO plugin can make it easy to edit your goal descriptions.
Yoast SEO will show you a page review as well as a preview of how your title and meta description will appear on Google.
Making sure your keywords appear in the meta description can give your ranking a big boost.
8. Track your Results
Since the goal of all the SEO tips mentioned is to improve your search engine ranking, check regularly how your site ranks the keywords you want. Track your progress.
Always remember that search engine optimization can be a slow process. However, if you are not getting the results you want after your target time, it may be time to reevaluate your strategy.
Maybe the keywords you have chosen are too competitive or your strategy is simply not aggressive enough.
Even after reaching the desired rank, you need to continue to dedicate yourself. Maintaining your top ranking on google will require continued effort.
In the SEO world, your work never ends.
Now that you have the top affordable SEO expert tips at hand, you might be interested in the content; “The 11 indispensable SEO tools for your strategy.”
There you have the top SEO marketing strategies for small businesses.
Need more tips on building your website or do you want to build a brand new website for your business? Give us a buzz.