How to create an effective content that drives results

An effective content marketing is the kind of content marketing that drives traffic, converts clients and delivers on expected outcomes.

Have you ever thought about writing that kind of content? I mean that kind of content that generates calls and business deals?

I already know your primary job as a content creator is to create content that drives results. But, that’s not in question.

The question is, are you delivering these results with your content?

Well, the answer whether you’re delivering such outcomes at the moment or not, you have nothing to worry about because not only are we answering your question…

In this guide, I am going to show you the exact formula you can use to create your own version of a result driven and effective content that delivers your business objectives, goals and expected outcomes, right from the scratch.

So, are you ready?

Well, since you’re ready, in the following paragraphs, I am going to guide you through the steps you need to take in creating your own 6 figure content just like I did.

But before then, you may probably be wondering, what exactly is an effective content? Well, let’s find out below.

What is a result driven content?

A result driven content is a piece of content written to meet or exceed specific objectives and outcomes.

For a piece of content to be result driven, it has to meet a clearly outlined goal or outcome expected from the creator.

How can a piece of content be effective?

Usually as a content marketer, before you create a piece of content, it is expected that you have a specific goal or expected outcome attached to that content.

This expected outcome could be anything from expecting that the content will drive traffic to your website or social media handle, drive engagement, educate or entertain your audience etc.

Whatever it is, before your content is said to be effective, it has to be able to achieve the particular goal you created for it.

Steps to Create an Effective Content

That said, what are the steps to create an effective content?

Identify your Outcomes

Creating an effective content starts with identifying your expected outcomes.

Because before your content can be said to be effective, it has to be able to achieve those outcomes.

So, if your goal or expected outcome is to drive increased traffic to your page, as part of your expected outcomes, you’ll want to target creating content and using keywords and other strategies that will drive better traffic.

With this in place, In order to create an effective content, you need to refer back to your content calendar to identify your content goals for that period before you begin creating your content.

And while doing that, you want to make sure that whatever it is, your content is created in a way that will deliver on this goal, starting from the introduction to the call to action.

Understand your Audience

Understanding your target audience is also another key element that will help you in your journey towards creating a more effective content.

Why is this so?

Because when you understand your audience, you’ll know what they want. You’ll know their needs or challenges and the strategies you can use to present your content as the solution to these challenges.

So, at this stage, if you already have a content persona for your content, its time to get back to the content persona.

Write the kind of content that will matter to the persona, based on the data you used in creating it.

Where your target audience is different from your usual target or ideal content persona, you can go back to research your audience and keywords that matter to them using keyword research tools like Wordstream, Ubersuggest etc.

Create Valuable Content

For your content to be effective, it has to attract your target audience, drive business sales and deliver on your expected result.

For the above result to be achieved, such content has to have immense value.

So, beyond creating content that addresses the need of your audience, you have to go a step further to deliver immense value with the content.

Find a way to make your content stand out from the industry standard.

Make it exceptional, entertaining and rich in a way that will be difficult to be ignored. And in addition, promote the hell out of it.

Optimize your Content

Another way to make your content more effective is to increase visibility for the content. And to make this possible, you have to optimize the content.

Whether you’re writing a piece of content for the social media or creating for platforms like YouTube, Blogs, websites, you need to use keywords and appropriate hashtags to optimize the content.

Doing this will increase visibility for the content. And it turns out, the more visible it is to search engine users or social media algorithms, the more people get to see your content.

And when this happens, it’ll definitely lead to more clicks, engagement and a better delivery of your expected outcomes for the content.

Promote the content

Promote your content. Share it across social media. Share it with friends and family too.

This is one of the most realistic ways to drive visibility for your content.

Remember the more people see it, the better it stands a chance to deliver your expected outcomes. And it is your duty to drive as much visibility to the content as possible.

Don’t just post content on your blogs or social media and abandon them there.

If you’re creating content for blogs alone, be sure to share the links on social media, forums and other platforms.

Where your content is created for the social media, do not just share on your page alone, share to other sub groups and encourage your audience to share it.

Doing this drives improved results for your content especially where you’re promoting it to the right kind of audience.

Evaluate your Content

After creating, promoting and sharing your content, you need to find out time to evaluate the content alongside your results and expected outcome.

This is the easiest way to know an effective content.

During your evaluation you need to find out, was my strategy effective? Did it deliver on the expected outcomes? If not, what exactly can I do to improve in order to get better results?

These are some of the questions your evaluation should be able to answer.

As far as content marketing is concerned, the evaluation stage is an eye opener that will reveal to you the effectiveness or non-effectiveness of your content marketing effort.

Unfortunately, a lot of content creators do not go through this review process. And it has led to content marketing that delivers mediocre results.

By all means, you want to avoid this with your own content. If you want to create a more effective and result driven content.

Be Consistent

Consistency is very important in content marketing. It shows seriousness, builds your audience’s trust in your brand and drives a steady stream of traffic.

While consistency may not be a direct determinant of an effective content, your consistency in creating content will have an effect in your ability to consistently create a result driven content.

What this means is that you need a streamline marketing process you’ll need to follow through.

This will include a content calendar and other scheduled strategies that will keep you on track.

Remember, content marketing is not something you show up on some days when you feel like it.

It is a continuous process where your audience will get to identify your brand with a certain kind of content, style etc.

You need to keep this in mind, as you work on creating a more effective content.

Where you have a content calendar, stick to it. Show up when it’s time to do that.

Create your content when it’s time create that also. This will help as you continue to deliver consistent results.

Over time, this will boost your audiences’ confidence in your brand, improve your search engine ranking and boost your social media visibility.

Final Words

Now, you’ve learned about the strategies to create a more effective content that will deliver on your expected outcomes.

As you leave here to use these strategies to deliver your own six figure content, you need to always remember that an effective content is a result driven content.

Above all, do not just create any content, be sure you have an expected outcome attached to your content and that you follow through these strategies to have those results delivered by your content.

Want to learn more about how to create content that delivers better results for you? Join our Content Marketing Masterclass.

So, it’s over to you now. What’s the biggest challenge you’ve had when it comes to creating content that delivers on results?

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    Victor Winners

    Victor Winners

    A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond.As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses.Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy.With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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