How to Start an Education Blog – The Complete Guide

As a content creator, starting an educational blog gives you a chance to expand your audience, grow your brand and build thought leadership especially when you’re blogging about evergreen topics with a decent audience.

Many content creators have embraced educational blogging and it is working for them because there is always something to learn, context to explore and an audience ready to learn but; it is not all so rosy for beginners in this niche.

With recent innovation in technology, creating a well known brand in this niche from the scratch is becoming increasingly difficult. Unlike before, now you’re now competing with AI tools like ChatGPT, Perplexity, Claude etc. And some of the things you’ll ever think to post on your blogs can also be found on these platforms.

But regardless, there are ways you can start your own educational blog from scratch, grow it and built it into a notable brand, regardless of your location. And I am going to share the steps with you in the following paragraphs.

Types of Educational Blog to Start

Now, before you jump right in to get started, I want you to keep in mind that educational blogging is quite extensive. There are different niches and sub niches of educational blogs you can choose from as a blogger, depending on your target audience, experience or goals.

The following are the popular niches you can start an educational blog…

1. Tips for doing well in school.
2. Tutorial blogs on trending topics like Artificial Intelligence, Generative Engine Optimization etc.
3. Blogs offering advice to campus students.
4. Blog to train students on specific subject areas.
etc.

Alright. So now, considering that you know about some of the common niches you can start from, below are the step by step process you can use to build a coaching blog, tutorial blog or any kind of educational blog from scratch…

Choose a Niche

Besides the topics I listed above, there are many other educational blogging niches you can choose from, so as to reflect both your blogging goals and purpose of blogging.

Before getting to choose a blogging niche for your educational blog, the first few questions to ask yourself here are these; “Why am I blogging? What do I want to achieve with an educational blog”?

If you can’t easily find a reason why you should set up your teacher blog, you can ask yourself, is there a particular profitable need in this particular educational blogging niche that I can fill?

In a situation where you still want to go further to have a better understanding of your niche, you can further ask yourself;

Do I have a specific experience, certification or expertise in this field that can add value to someone else’s life?

By the time you’ve genuinely answered this question, you’ll be able to find yourself a sustainable and profitable blogging niche where you can focus your educational blog.

Get a Domain Name and Webhosting

The idea you come up with from step one above will then guide you as you go about choosing your domain name and web hosting account.

So supposing you want to focus on writing basic tutorial for students from a particular institution, you will then choose a domain name that will reflect the niche area you’re focusing on and probably something close to the name of the institution.

This will help you when you’re creating a brand for your blog. And also for part of your search engine optimization purposes.

Again, the idea you came up with on step one will help you settle for a particular kind of web host. Depending on the nature of the academic blog and the level of traffic and other resources you expect to use on the website, you may decide to use a shared or dedicated hosting plan to host your website.

Blog Set Up & Design

So after settling for your domain name and web hosting account, you can then move on to choose a particular Content Management System and start building your teacher’s blog.

Although there are a handful of CMS in use for creation of blogs and websites today and most of them are free to use. One of the most outstanding CMS is still WordPress.

So, at this point, you can get over to wordpress.org, download the software and upload it on your web hosting account. Alternatively, you can also install WordPress through the control panel from your web hosting account.

After you’ve successfully installed your WordPress, you want to also Install the necessary addons and get to design your site exactly the way you’ll like it.

There are a few walk through tutorials that can help you through the process as you go about setting up your educational website. Instead of building your teaching blog yourself, you can get the web design services from experts to help you set up your blog conveniently.

Optimize your Blog

After setting up your educational blog, you have to optimize it and get it ready for the search engines, using your target keywords and other tools, including plugins.

The first part of your optimization involves checking that everything is working as expected. This includes checking like permalink structures, forms, etc.

After that, you can get on with Search Engine Optimization. For this, a Plugin like Yoast SEO etc. is a great way to get started. You want to consider optimizing the entire blog, starting with the home page and then each individual page on your blog.

Pay attention to the meta data, meta descriptions, header tags and making sure your images are well optimized as well. You’ll also extend this to your content as you start posting.

How to Promote your Education Blog

After creating your educational blog, the next thing you want to do is to get readers over to the blog.

Now, there are many steps you can promote your teaching blog and get the words out there both for your intending readers and clients. And we’re going to discuss some of these steps below…

Content Marketing

One of the important ways to promote a teacher’s blog is through content marketing, writing content relevant to the subject matter of your blog in such a way that drives repeat traffic to the site either through search engine, direct visits or referrals.

To evolve a successful Content Marketing Campaign for your blog, you’ll need a Content Marketing Strategy that is consistent with your blogging goals, blogging niche etc.

Backed with this, you can then go ahead to develop a value driven and effective content for your website on your preferred educational niche on a consistent basis.

It is very important that your content should be unique, value driven and it should meet the need of your target audience, if you want to make an impact in this niche.

Using Social Media

Social Media Platforms are also some of the important options you can use to share your blog posts effectively, grow your brand and build a referral traffic back to your blog.

To run a successful content marketing campaign on the social media, you want to be very selective on the particular socail media platform you’re using.

Instead of targeting all the social media plaforms, focus on targeting major social media platforms with a decent number of your target audience.

This is very important when it comes to driving effective results from your Content Marketing Effort.

Engage in Guest Posting

Apart from the ones we’ve listed up there, there are still many other ways you can promote your educational blog and get new readers, including writing guest blog posts on other established sites.

Understand that posting on established websites does not only drive traffic, it builds your credibility while getting you decent backlinks back to your website.

So, from time to time you want to write guest blog posts on established websites, especially niche related websites or websites with an audience that will be interested in your brand.

As part of strategies for growing your educational blog you’ll also need a strong social media presence to push your ideas and brand through story telling and content marketing.

Use Paid Ads

There are also paid promotional services for blogs, websites and other brands on the social media and other advertising giants like Google.

Where you have a decent budget, you can engage these services to build momentum for your brand from time to time.

For your ads to work effectively, you want to choose all the social media platforms but instead, focus on a few important platforms that are more relevant to your target audience.

Optimize for GEO

While search engine optimization is important in getting you visibility across search engines like Google, Bing, etc, Generative Engine Optimization (GEO) can get you on top AI search platforms like ChatGPT, Claude, Perplexity etc.

This is why you have to optimize for GEO with your content, by creating your content and setting it up in a way that will increase your chances of getting featured in AI queries.

This means you’ll take strategic steps to create high quality content, use structured data, focus on meeting user intent with your content while also building credibility and authority for your educational blog.

How to Make Money With an Educational Blog

There are many ways to make moeny with an educational blog including both direct and indirect income. The following are the most popular ways to make money with an educational blog;

Start Paid Tutorials

As someone with an educational or teaching blog, there are different options to choose from, if you want to make money online with your blog. And one of this option can be by way of paid tutorial or coaching services.

To make this happen effectively, you can turn your blog into both a learning management system like Udemy for instance, while adding a full fledge blog to it.

This gives you the option to ask readers to subscribe for your paid trainings or tutorials where they will learn specific skills and get certified at a fee.

Sell Digital Products

With your platform and a decent audience, creating a digital product can serve as a very effective way to make money with your educational blog.

Your digital product could could come in the form of a valuable information product that matches your niche. It could be in written form, video, or audio form, depending on what works for your audience.

It could also come in the form of a one time app or a recurrent service offered to your client at a fixed price. Whatever it is you choose, if you’re an experienced and certified educator you have the resources you could use to create valuable digital products and sell them to your audience.

Accept Paid Sponsored Post

Over the years, getting sponsored posts have become one important way to monetize a blog across different niches, including education.

As an educational blogger with a decent traffic, you can work on getting sponsored posts to advertise on your blog at a standard fee.

To get this working very well, you can decide to either write the sponsored posts for your clients or you can accept only pre-written sponsored posts, depending on what works for you.

Publish Direct Advertising

As part of your strategies to monetize your educational blog, you can decide to accept direct and targeted advertising on your educational blog.

This can come in the form of banner ads of different sizes, located at strategic places on your blog.

With such ads, you can charge the advertisers specific fees based on the location of the ad, the banner size or duration of the advert.

Beyond placing direct ads on your blog, you can also patronize third party advertising services like Google Adsense etc.

Affiliate Programs

Last on my list of how to make money with yiour educational blog is through affiliate marketing. Affiliate marketing allows you to earn a commission by promoting other people’s products or services on your blog/posts.

With your educational blog, you can subscribe to related affiliate products, promote them on your blog then get paid your commission when people click through your affliate links to buy the product or service.

In a nutshell, there are many other ways to start, grow and make money with an educational blog but these are the most popular ones and starting with these will get you to make money with your blog.

Final Words

Like I said earlier, starting an educational blog is a great thing to do because the educational niche is not saturated at all.

There are so many sub niches where you can start a blog get to dominate in the educational and informational industry depending on your locality. And there is always something new to learn.

You can start a teacher’s blog and can make your dream a reality from anywhere you are. Many people have done it before you. And if you’re not sure, we will walk with you all the way through this journey, if you reach out to us here.

Now, it’s your turn. What’s the biggest challenge you’re facing when it come to getting started with your educational blog? Drop your comments below.