How to deal with Writer's Block as Content Creator

As a content creator, do you find yourself struggling with writers block or getting stuck while trying to write content for your audience?

This is one of the nightmares of many content writers, bloggers and creatives alike. Writer’s block sucks.

But you know what’s worse? It’s the number of writers wallowing in creative block for too long, waiting for an inspiration that takes too long or never even comes some times.

Are you one of this kind of creative? I mean, is this how you deal with your own writer’s block?

The problem with this approach is that while you wait for your inspiration to come, not only do you waste precious time, you lose your readers.

And if you’re a blogger, you lose your ranking on Google.

A lot of creators do not want this to happen to them but unfortunately, they do not know better.

As someone that’s had to deal with writer’s block for more than half a decade, in the following paragraphs, I’ll be sharing with you strategies to deal with writer’s block and fix your writing once and for all.

Are you ready? Let’s get started…

Figure out the cause of the writer’s block

Find out, what exactly is the cause of the writer’s block? Why do you suddenly feel less creative or unable to write content?

For me, while dealing with writer’s block, I realized the reason I felt un-inspired about creating content at the point was because I was under the weather and indisposed, for short.

But that was not all. I know that most times, even during some of my worst “off season period”, I usually find a way to create my content, regardless.

During this particular period, I couldn’t find the inspiration to create any content, even when the motive was there, so I got worried as the days passed.

Upon trying to further understand the underlying cause of the deadlock, I realized the issue had to do with the fact that I didn’t have any content calendar or schedule for the period.

A lot of content I created around that period before I became indisposed was based on what I thought was trending, or very important for my audience, based on their search pattern. There was no clear schedule.

As a content marketer, when you realize that you do not just create content because there’s need to create one but you’re creating your content for a specific reason and in order to achieve a set outcome, it becomes difficult to create just anything because you’re suddenly in dire need of content.

This is exactly what was going through my mind.

So, for the fact that I didn’t have any pre-selected topic, my mind wouldn’t let me write just about anything because that wasn’t strategic.

And at same time, getting my mind to come up with urgent topics in line with my expected outcomes became difficult at the time so, this led me into a deadlock called, writers block.

To be able to fix your writer’s block, you need to start with finding out what triggered it.

Understand your goal

What did you want to achieve during the period you experienced the writer’s block?

This is a very good question you can ask yourself in order to unravel some answers into areas you can write about.

Asking myself this question stopped me from writing about some random topics. At the same time, it re-focused my brain towards thematic topics that matched my goals and what my audience will be expecting at the time.

Understanding your goal makes it easy to deal with writer’s block.

Let’s say your goal within a certain period was; to create content on topics that will generate more leads for your business, knowing this streamlines your topics.

With this in mind, instead of writing about just any topics, you can then decide to target topics that will actually deliver your goals.

Create a Content Calendar

Creating a content calendar is one of the best ways to deal with writer’s block. You know why? It gives you a list of pre-selected topics to write about.

Having such list makes life easier for you as a content writer. I didn’t have this list as at the time I was dealing with creative block and this made it worse.

Through my years as a content creator, I have realized a lot of creators do not have a content calendar either. And this is so wrong because, how can you even achieve your content creation goals consistently, if you don’t have a content calendar?

Not only will it be near impossible to achieve tangible results without a content creation calendar, it will be a matter of hit and run success. And you might soon run out of ideas or readers.

Definitely I agree it can take a load of work to create a content calendar for your blog but putting one together can serve you a lot of hassle with writer’s block.

Take this as an advice from someone who’s run a blog for months without a content calendar.

Use Content Idea Generator

One of the things that lead to writer’s block is the fact that you suddenly realize you don’t even have ideas to write about.

For me, that was one of the primary issues.

Because, if you give me a topic to write about, there’s definitely no way I won’t create content around that topic, either by research or through deep personal experience.

But, in this case, there was no topic to write about. And with the situation I was, my head wouldn’t even budge or suggest any idea.

If you’re experiencing this, instead of sitting and waiting for content ideas to drop on your laps, get up and use your existing goals to create content ideas.

How do you do this?

Log onto a content idea generator app like hubspot for instance… or use any of this from rock content..

If your goal is to write about “content marketing for small businesses”, type that “goal” into the idea generator and it will spin out related ideas for you under the topics.

With those ideas, you can scrape off something to smack out of writer’s block and start your next blog post.

PS: Remember that while these idea generators may not always give you all the ideas you need all the time, they can give you some footing to get creative and explore writing again, based on your content goal.

Try Free-writing

One of the easiest ways to get out of writer’s block is to free-write.

I do this quite often. And it happens, the moment I get myself off the first resistance, the ideas begin to come in a sustained manner.

As a writer, blogger or creative, even with your content calendar, there may be times you don’t just know how to get started on a particular topic, instead of getting yourself beat up, begin to free-write.

Get yourself over to your laptop (or whatever device you use). Allow yourself to write as it comes. Keep writing and let it flow.

Do not bother to delete or edit anything initially. As you continue to write, you’ll realize that writing begins to get easier and the ideas begin to come together in a flow.

Free-writng has helped so many content creators, including myself. And yes, I used this same approach to start writing this post.

Check out other blogs

One of the major triggers of writer’s block is the lack of inspiration to write.

Sometimes as creators, we just need one idea, one push or just about one familiar pattern to trigger our creative faculty.

And this trigger might be right there on that your competitor’s blog or Google Search Page or just about any other blog that writes about subject similar to yours.

Instead of waiting for when the inspiration will come to you, go out and bring in your inspiration.

Use Google to make searches relating to themes you’d want to write about. Read through the results that show up and find out what it says.

The idea is not to copy up the content from other people’s blog.

The idea is that at some point during the reading, you might find some inspiration or a whole new angle to start your own content.

Curate Content

Content Curation is all about finding valuable content within your niche and presenting it to your audience in a way that adds value to them.

If you find it difficult to deal with writer’s block, using content Curation is a good strategy to fix yourself and get back into writing.

The good thing about content Curation is that not only does it present you with content, it helps you to present some of the best value to your audience, while promoting the writers of those content and building a relationship with them in the process.

Done well, content Curation can give you a lot of benefits.

For instance, your audience gets more value; the authors of the original post can get to share it with their audience or link back to your blog.

In turn, this will expose you to a new audience; get you some better traffic while building you some relationships you can leverage on in the future.

And at the end of the day, you might get to say, oh well, the writer’s block was not such a bad thing after all.

Final Words

As you can see, writer’s block is real. And it’s effects are not just limited to writer’s but creators as a whole. Yet, as a creative, there are strategies you can use to deal with writer’s block and come out stronger. Or know what to write about when you meet with writer’s block.

In fact, there are ways to harness writer’s block to become a great writer or build better relationship with other writers and content creators.

These are what you’ve learned through this post and I’m only hoping you’ll use these strategies to fix your writing and free yourself from writer’s block forever.

So, will you? It’s your turn now!

Now, do you want to become a better content creator? Join our Content Master Class and learn how to create content with ease.

Again, it’s your turn now. How, did you deal with your first ever writer’s block? Let’s hear you!

3 Responses

  1. I usually have a serious problem writing out contents. Overtime, I learnt to outgrow that challenge while I put in the work to get my writing going.

    I however figured out there are certain programs that can take my writing off the hook, with uniqueness sourcing itself.

    One of my very recommendation is in the link below

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Victor Winners

Victor Winners

Award winning Blogger, Author, Web Developer, Senior Digital Strategist and Founder of Africa's most widely read blog on Content Marketing and Digital Strategy, VictorWinners.Com.Named as one of the top 50 design influencers globally, since 2014; Victor Winners has helped over 2 million readers to understand and use digital technology to transform their lives and businesses.

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