You’ve decided you want to start an entertainment website right?
They’ve probably told you starting an entertainment website don’t work anymore. Because the niche has been saturated right now. Unlike some 5-10 years ago.
But can I tell you something?
95 percent of the things they told you about how there’s no space for beginners who intend to start a website is just a beer parlor analysis.
Drop those stuff.
And get this into your head:
Success is a personal thing. And most of the time, you won’t really reach the peak of what you’re doing because of the thing you’re doing…
You reach the peak of success because of how you’re doing what you’re doing.
So in your own interest, you’ll want to drop everything they’ve told you about starting a successful entertainment website. Because most of them is a lazy man’s advice.
It’s a known fact you don’t need any business degree to start a successful entertainment website so the fact you’re reading this post is a good omen already…
Because you’re just s few steps to the tips that will help you in achieving this dream.
Now before we start, let me ask you this question, what exactly comes to your mind when people talk about entertainment websites, blogs and all that?
I know you have your own personal definition of what an entertainment website should be…
In any case, an entertainment website is a website that focuses on producing entertainment driven content for it’s users.
I’m sure you might have asked yourself why is he talking about “entertainment website” all the time.
Is there any difference between an entertainment website and an entertainment blog?
Well, there’s some difference. And here’s it…
While an entertainment website is somewhat diverse in focus – meaning it can host a full fledged entertainment company as well as publish different format of entertainment content…
An entertainment blog on the other hand is a bit limited to publishing a certain niched focus content.
For instance your entertainment blog could be focused on publishing celebrity gossip…
Another entertainment blog could be focused on publishing entertainment news that cuts across diverse sectors of the society.
Still another blogger can focus on publishing latest songs and movie reviews etc.
An entertainment website on the other hand can decide to be a full fledged media company with the above topics as part of it’s areas of focus.
Alright so now we’ve sorted out what marks the difference between an entertainment blog and an entertainment website…
Now let’s talk about how to create a successful entertainment website.
OK. So assuming you’ve gotten a domain, web hosting and you’re ready to set up a successful entertainment website.
The following are the things you should consider…
1. What exactly do you want?
Here’s where you’ll really have to find out what you want for your website.
What do you want the entertainment site to be able to do? Is it to upload music and videos?
Or do you want to upload Music, Videos and add a blog to the site?
If you’re uploading music for instance it’ll be appropriate to find out the kind of music you’ll need on the website.
A good question to ask is, am I going to upload foreign, local, spiritual music etc.
This is called niching. Since entertainment is a very broad areas of interest, finding a niche helps you focus on a specific area, thereby targeting people interested in such areas.
Note that while doing this, things like your budget, geo location of your audience and purpose of starting the website must be put into considerations too.
2. What’s the motivation behind your decision to set up an entertainment website?
Of course you can’t just get to start an entertainment website because it’s what everyone else is doing…
There’s absolutely a reason you want to set up this website… So what’s this reason?
What motivates you to do this?
Your motivation could be anything… From getting a website that will help you share your passion to making money with your entertainment website and even something to show off to your crush.
So here we go…
Are you doing this because you’re an entertainment enthusiast…
You want to make money with your online entertainment business or you’re just doing it for the fun?
Do you have a vision you want to achieve with this journey? Here’s a good time to write it down.
Like you want to become the most popular online entertainment company etc
Knowing why you’re doing this will help you get started on the right track. Especially if the journey ever gets boring, you’ll always find a good reason to stay put.
3 What’s the plan? After you’re done finding out your motivation, the next step is to come up with a plan of action.
Here’s s good time to take a good look at the vision you wrote down in step one.
Ask yourself, what exactly can I do today that will help me achieve this vision.
If I do this same thing tomorrow and throughout the week, what will I have?
Again, if I were to keep doing this same thing for the whole month, will that get me close to achieving the vision?
Now, take an imaginary look at how you’d like everything to turn out for your entertainment website.
How long would it really take before things can turn out this way?
If there was anything you knew, to be done to achieve this or steps to be taken, what steps would it be, and what action would be taken at each step.
Write everything down as you keep getting insight.
You can even include a rough estimate of when you’ll have to monetize the website or provide added services if necessary (yeah, you can also make side bucks with your entertainment website).
PS: Be sure your plan involves steps that will guide your success including growth strategies…
And don’t forget your plan is not something static. It’s just a guideline to keep you on the safe side. So It can be edited and made to fit in as the journey proceeds.
4. How much money do I need? Oh I’m not going to scare you at all but hey, like every other business, you need money to make money. So you’re going to need some money to get started.
You’re going to need some money to get the website designed and set up completely. You may also need some money to create visibility and awareness about your site through advertising.
Yes. But advertising is not compulsory. Although it can help you gain wider visibility, make some noise and get your brand out there.
If you don’t have money, there’s some good news still. You can promote your website through other channels like content marketing, social media, guest posting, link building etc. There are so many ways to do this. Though you should be ready to work.
5. Work. Work. Work. : Now here’s the best part. And the part that will make the vision you wrote down come true.
As an entertainment blogger, you’ll have to produce great stuff. This is what will differentiate you from the sea of entertainment bloggers out there.
If you’re providing music, make it stand out. Get your entertainment website known for one or two things that no one else is doing.
You’ll have to provide great content that’s suitable for your audience. This is what will keep them coming back to your website.
If you can’t provide fresh and outstanding content then you’re just like any other blogger. And trust me your users know where to go. So find a way to stand out. Give your audience a customized experience they can never get elsewhere.
6. Get known on social media: Find out the social media your audience hang out, create profiles there and link them to your blog.
Get active on the social media. Be sure to share your posts here. Create contest, rewards and even promote your page once in a while, if your budget can take care of it.
7. Reach out to celebrities. I If you’ve got a celebrity gist section on your entertainment website or if your website is focused on celebrities, you’ll want to reach out to these celebrities and follow them on the social media…
When done well, you’ll find interesting stuff to write about right from their timeline.
Tag or if necessary, find a way to notify the celebrity or their handlers whenever you’re writing about them. Especially when you share those cool stuff. Share the link with them and encourage them to share with their audience.
Connect with other entertainment website owners. Exchange ideas. Build friendships and guest post for one another when necessary.
There are such groups on different social media platforms, like Facebook, Twitter etc. Find and join them.
8. Get creative. Don’t try to set up a dry website or entertaining blog. Be entertaining. That’s why you’re the owner of an entertainment website… To entertain your readers.
Give people a reason to feel satisfied on visiting your blog and they will come back. Get entertaining contents and curate them exceptionally. Make international viral stuff local and save it to your audience.
Set out time to think up creative posts ideas for your website and document them.
9. Don’t give up. There will be days things seem like it’s not going to work out. Understand everything takes time.
And you’re going to grow one of the most successful entertainment websites if you don’t give up.
Trust me there’s so much more to write about on how to set up a successful entertainment website but you can’t learn everything until you get to work.
Now before I conclude, I want you to know that setting up a successful entertainment website is something that’s really possible for you. And you don’t need to have any experience…
All you need is passion and readiness to work.
The good news is, you can start as a website, backed with a good plan, consistency and work, and before you realize it your entertainment website can evolve into an entertainment power house.
So the decision is left for you today. And I know you can do this.