The journey to starting a new blog begins with choosing a blogging topic to blog about.
When i started blogging in 2013, i was like the guy in this picture.
I wanted to start a blog but i wasn’t really sure of what i should be blogging about.
I remember, i had recently embraced personal leadership and personal development then, because that was really important to me at that stage of my life… But practically i was still more of an upcoming poet at that time.
I did lots of reflective poetry and all but somehow considering my decision to start a blog, i still felt poetry was not something that everyone will appreciate.
As naive as i was, i decided blogging about Poetry is not what I should do. So instead of poetry, I chose personal development. And then slow and steady, my blogging journey began.
Two years after, i could say i did a decent work as a personal development writer and coach to young adults like me back then. I even published a book during the process.
But then somehow inside of me, i still felt like something was missing. At a point, I realized i still felt i needed more experience.
I felt i needed some more practical knowledge i could share with my audience. Something like my journey experience. So i began to think about writing on Blogging, Digital Marketing and Web Development which were part of the things I’d started doing as at then.
That’s how my second blogging journey started.
From Personal Development, i delved into the business of digital marketing, sharing my experience and helping others along the journey.
This particular feat made me feel i had become really competent. It grew my confidence while creating a niche for me, not as someone churning out things he read from the pages of a book but an expert giving advice based on experience.
At the end of the day, the new stuff i wrote about helped me a lot. It built my brand, advertised the services i was involved in, demonstrated my expertise and i was also able to earn from the stuff i write about.
So you see…
The greatest exercise you could do to discover what to write about as a new blogger is to first of all find out the reason you want to start a blog.
Ask yourself, why exactly do i want to blog?
Is it just as a hobby or is it because i want to grow my craft as a writer, get myself out there or begin to earn from the craft?
Like I said earlier, choosing the right topic for your blog is one of the most important questions you’ll need to answer before you start a blog.
Answers to these question will guide you on what to blog about, how to go about your blogging journey. And then the action you take will shape your ultimate outcome.
Here are some scenario..
If I’m interested in starting a blog because I want to make money online, first thing I’ll do is consider which blogging niche is going to be more profitable. I’ll consider what topics are more likely to earn more compared to the others.
After that I’ll ask myself, do I have what it takes to blog about these topics? Do I have the experience or willingness to continue learning about this topic as I continue to write my blog?
If I have the experience then this should give me enough content already. Where I don’t have experience, I’ll have to be ready to research and learn about the blogging niche. This is where interest comes in.
Where you don’t have interest or experience in a profitable blogging niche, check out the areas you have experience in and find out how profitable those areas are.
When this is done, you have to choose the closest topic that you have an interest in which can also generate some decent income. This should be your blogging topic area.
Here’s another scenario…
Starting a blog because you want to drive leads to your already established business.
Under this scenario finding a niche for your blog is quite easy because the blogging niche is already spelled out, based on your business.
So here what you’ll do is checkout other websites in your business niche then find out the kind of blogging topics they blog about. Find out the length of their content, how it connects with the audience and every other detail you need to find out.
The knowledge you get from here will help you understand the kind of stuff your audience really want. And with that you can work on giving them just that, through your blog posts.
Remember the research here is not to have you copy out what others are already writing on their blog. It is to give you an idea on what your target audience needs and also help you take it to the next level.
Finally, if you’re not sure of what you should be blogging about, start blogging about topics you’re already comfortable with.
Like I said earlier in the opening part of this post, you can always start from somewhere. With time you can streamline your blogging topic to areas that will be more profitable to both you and your audience.
In everything you do, be sure you’re creating value for your audience. This is very important.
Alright so that’s your top tips to getting a blogging niche in 2019. Need a new blog? Let’s get one for you.