What is blogging all about?

Anyone aspiring to start a blog that will compete effectively with other successful blogs, will first of all ask themselves this question; what is blogging all about and how can I compete successfully with more than 600 million blogs on the web?

This question is very crucial because it opens you up to what blogging is all about and how you can use it to effectively drive your own goals.

Considering that you’re not only planning to start a blog, you want to build a profitable platform that will deliver on your expected outcomes, in this guide, you’ll unravel what a blog is all about, understand the business of blogging and find ways to start and grow your blog from scratch.

What is Blogging?

Strictly speaking, Blogging is the art of writing, creating or sharing content on a blog (or web log), for a specific purpose, over a period of time.

In contemporary terms, blogging now extends beyond creating content on your own personal website. It is also loosely used to explain the art of writing, sharing and updating posts on social media with the intent of creating a specific outcome.

Before now, blogging was more of a personal thing. It was like writing a personal diary and posting it online so that it can be accessible for other people to read on the web.

Right now, things have changed. Blogging is now used by both individuals and businesses to create content, generate engagement and drive sales among other specific outcomes.

What is a Blog?

A blog is the short form of web-log. It is a term used to describe a website that gets updated continuously.

The term WEB-LOG was first coined by the editor of Robot Wisdom, Jorn Barger in 1997, while trying to describe the daily list of sites that he “logged in” during his web travels.

A few years later Peter Merholz used the word in his sidebar but instead of using the phrase together, he decided to split the word into two words: we blog.

It wasn’t long after that, Evan Williams at Pyra Labs started using the term “blog” as a distinct word on its own both as a verb and a noun, before finally creating the term “blogging” in association with Pyra Labs’ Blogger product.

When it all started, a blog used to be a special kind of website owned by the blogger and which could be used to update content chronologically and on a regular basis.

In recent times, this has changed as well. You can now start blogging on social media and other third party platforms without necessarily creating those platforms from the scratch.

Who is a Blogger?

Generally speaking, a blogger is someone who writes, creates or publishes content on a blog.

The term Blogger means different things to different people actually. For some, a blogger could be anyone who writes and publishes content online.

For others, it can be a professional in any profession or business who has a blog that allows them to reach a wider audience with their content.

Initially, the role of a blogger revolved around things like managing a blog, creating and sharing content with their audience, engaging with them and keeping all posts updated on the blog…

But today, most bloggers do far more than that.

From running their blog as a business in order to reach a larger audience, to creating paid content and partnership with clients, bloggers are today involved with diverse activities on their blogs.

How to Become a Blogger

The first step to become a blogger is to own a blog. Or better put, own a platform (which is mostly a website) where you can create and share your own content.

The reason why this is important is because if you do not have a blog then you cannot become a blogger. That’s what it is.

So, the first step to become a blogger is to get a blog. After you’ve successfully created your blog, the next thing to do is to create content and begin to gather your audience.

Without wasting much more of your time, I will be listing below the simple but important steps that can help you to become a blogger…

  • Decide What you Want

Find out for yourself, why exactly do you want to blog? Is it because you like the idea about blogging or you just want to create a blog that can help you to make some meaningful impact and get paid for it?

If all you want is to just create a blog as a hobby, you can start by thinking about topical areas you’re interested in or find topics you have skills and experience on or the ones you’ll like to write about over a long period of time and then create a blog with such topics.

What is blogging? Who is a blogger?
The first step to become a blogger is to learn the skill and then get a blog | Image credit: Pexels

If your goal is to start a blog so you can make money online then you need to look out for topics that have capacity to generate income for you and then find out if you have what it takes to create content in that area.

Where you don’t have the requisite skills, you can always learn or find a way to develop it. Outside that, you can also look within you and find out if you can blog about or monetize your current skillset via your blog.

Taking the above steps is very important as it will help you to find clarity. I’ve extensively covered a post on how to make money online. You can read it here for a better understanding.

  • Get a Blog

To get a blog, you’ll need a domain name and a web hosting account. I have written a detailed post on how to start a blog here. As soon as this is sorted out, the next thing you need to do is to build your blog.

After you’re done building your blog, you need to start creating content on the blog. It doesn’t matter whether you can write well, produce great content or not, just start something with what you can do from the beginning.

  • Start Creating and Posting Content

Content is the hallmark of blogging. To become a blogger, you need to be able to both create and post content on your blog.

Considering that you already have a good idea about the kind of content you want to create on your blog, the next thing you want to do at this point is to start creating this content.

As much as possible, consider giving it your best shot. Focus on creating valuable content and give your audience the chance to always want to come back to your blog.

How to Grow your Blog

Its one thing to be a blogger and its another thing to grow your blog and make it successful.

I have written extensively about how to grow a successful blog here. But, below are some other tips you can use to grow your blog;

Keep Honing your Skills

Continue writing and creating your content. Overtime you’ll find an area you’re very comfortable in. This area gives you much satisfaction when you blog about topics in it.

Begin to pay more attention about creating this kind of content. about this area consistently. Research on important questions and topics in the area and share your content all across your social media platforms and with friends until you become well known for this.

Get Social and Grow

Create social media profiles for your blog on either of Facebook, Twitter, LinkedIn, Pinterest and spread the word.

The social media is going to be one of your useful marketing tools for your blog but you have to choose them based on platforms that has a large number of your target audience.

Share and promote your blog posts across the social media platforms. Gather a decent number of fans and keep engaging them with your posts.

Become a thought Leader

If you’re sharing a skill via your blog, when you get comfortable with your skill set here, decide to take it to the next level by helping others.

Helping people builds your expertise. It also demonstrates your capacity and exposes you to a wider audience.

You can read this post on how to become a thought leader to have a better understanding.

To get started, you can start with hosting free programs and events in your niche area with some experts you know.

Don’t worry, you can begin with virtual events if physical events will be costly.

After that continue garnering experience and reaching over to experts and thought leaders in your niche.

There are always three sets of thought leaders. The advanced, the mid-level and the ones at your level.

Shoot for the advanced and well recognized thought leaders and if they ignore you, go for the mid-level ones. Develop robust relationships with these guys. You will need it.

While building your thought leadership, remember to join Facebook, LinkedIn and Twitter groups of like-minded bloggers in your niche. Share your posts here and interact with their content.

Guest Post on Other Blogs

Guest blogging is very important for blog growth and expansion.

Whether you’re completely a new blogger or not, from time to time, volunteer to write posts on other important blogs or platforms with similar or closely related audience to your blog.

It will give you back links, expose your brand to a wider audience and enhance your readership.

Final Words

Blogging is all about creating, updating and sharing content with an audience in order to create a specific outcome but, beyond all of this with your blog, you can create an outstanding platform that can evolve into as much as you want.

If you want to arrive at this results then you need to take the steps as listed above, repeat the process over and again just as you’re gaining more experience.

Keep blogging. Yes! Don’t ever stop blogging, sharing your posts and guest posting on other established blogs.

Learn from your experience, that of other people and keep improving your blogging skills.

Now, to learn more about blogging and gain all the mastery and mentorship you need, can sign up for our smart blogging course here.

So, there you have it. Now , it’s over to you. What’s your biggest challenge when it comes to blogging? Share your comments blow.

25 Responses

  1. Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  2. We are a group of volunteers and opening a new scheme in our community. Your website offered us with valuable info to work on. You’ve done a formidable job and our entire community will be thankful to you.

  3. Amazing blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost
    on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices
    out there that I’m completely overwhelmed .. Any ideas? Thank you!

    • It is always best to start with a paid domain name and web hosting, using the hosted WordPress.org. Doing that has a lot of benefits including giving you a lot of leverage to grow your blog and also monetize it easily.

  4. I have been absent for a while, but now I remember why I used to love this web site. Thank you, I will try and check back more often. How frequently you update your web site.

  5. “This design is spectacular! You most certainly know how to
    keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.

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  6. You really make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I will try to get the hang of it!

  7. I know this if off topic but I’m looking into starting my own blog and
    was curious what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty
    penny? I’m not very internet savvy so I’m not 100% positive.

    Any recommendations or advice would be greatly appreciated.

    • Hey Ashton,

      To get started blogging, you’ll need to choose a niche, get a domain name, a web hosting account and then a blog set up for you.

      As soon as this is sorted out, you’ll need to create valuable content, share it with your audience and promote your blog across other platforms to drive traffic and website visits.

      To get a more detailed advice on how to get started as a blogger, you can check out this guide here

  8. “This is really interesting, You’re a very skilled blogger.
    I have joined your rss feed and look forward to seeking more of your great post.

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  9. Thank you for sharing excellent informations. Your web-site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched everywhere and simply could not come across. What a great site.

  10. Personal blogs are written by individuals and typically focus on the blogger’s personal life, thoughts, and experiences.

    • Yeah,

      In most cases, that’s the whole purpose of a personal blog. And of course it also offers amateur bloggers a chance to learn and have a full grasp of blogging before going professional.

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Victor Winners

Victor Winners

A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond.As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses.Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy.With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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