With over 4.8billion users, social media is automatically the biggest market for businesses to reach and connect with new clients but, here’s the catch; to take a piece of this audience, you must grow your social media page.
Unfortunately, growing social media page for business is not a walk in the park. It needs a lot of coordinated effort, content and strategic marketing.
So naturally, many businesses fail at this with ease. Sometimes, even despite their best efforts. Sad!
As a business that wants to make a difference, social media provides you a platform and a ready audience to push and realize your goals.
But to be able to key into this platform and reap a harvest of clients, you have to put in place certain measures and strategies.
In this guide, I’ll be sharing with you, some of the best insider tricks and strategies you can use to grow your social media page.
Identify your Target Audience
Table of Contents
The first step to grow your social media audience is to identify this audience.
Find out who they are, where they are, what they expect from you and how you can reach them.
The reason you need this is because the social media has a widespread audience with very specific needs.
So naturally, you’re not going to post content that appeals to everyone at the same time.
You can make it easier by building an audience that will be more likely interested in your content, consistently. So, you have to go ahead find this audiences and get them over to your page.
Tips: Since you’re growing social media page for business, to find your audiences, one of the things to pay attention to is the nature of your business.
Do not try to attract any kind of audience. Focus on those that’ll be most likely interested in your business or whatever you’re projecting.
PS: A look at your competing businesses can give you clues on the type of audiences to target.
Choose a Platform
The fact you’re growing your social media page to drive sales does not mean you’ll have to be on all social media platforms.
A lot of businesses have tried this but they almost certainly always end up failing woefully as they can’t keep up.
So, to grow a social media page for business, use the Pareto or 80/20 principle. Focus only on where you get the best results.
Find out, which social media platform will likely provide 80 percent of your expected outcome?
It can be one or just two social media platforms. This is also going to be the platforms frequented by your target audience, as compared to others.
The moment you find this, stick with that social media platform and then get on to the next stage.
Create Attention Worthy Content
One of the things that brings people to social media is to connect with their friends and family in a fun way.
As a business, to grow your social media page, you need content. And your content must be attention worthy if you have any plans to stand out from the ocean of social media content.
So, since you already know what works for your audience, its now time to go create the kind of content that they expect from you. And make it stand out.
Now, while creating content, pay attention to how your content can add value to your audience.
What this means is that for your content to stand out it must be educating, entertaining, informing or inspiring to your audience. This is very important.
Tip: To get heads up on what content works for your audiences, find out what your competing businesses are creating and how their audiences are reacting since you share similar audiences.
Also, while starting out, do not focus on posting either video, text or image based content alone.
Try posting different content types and pay attention to how your audience react to this different format.
This will give you further clues on what’s working for them. And the kind of content you should create most often.
Engage and Interact
Social media thrives on social interaction and engagement.
To really grow your social media account you must pay attention to engaging and interacting with your audience.
This is very important. So, apart from creating attention grabbing content, give your audience your attention as well.
Reply to their comments on your posts. Comment on their own post as well. This furthers your post visibility and reach.
Promote your Content
To get the most out of social media, you have to promote your content and get it the maximum reach it deserves.
One of the first steps to do this is to optimize your post. Remember social media is made for short and brief content so pay attention to this while creating.
Also, consider using all important hashtags in your content, whenever you post them. Doing this will improve your content visibility.
Finally, to grow your social media page and attract new followers, you have to engage with other people’s content.
Create meaningful comments, like and engage in conversations in sub groups and other forums with your target audience. This will improve your visibility in that audience.
Stay Active and Consistent
Post consistently. This is one of the insider tactics to grow your social media page.
Be active and consistent in posting and promoting your social media page. Doing this will get you rewarded with better visibility by social media algorithms.
Also, when you post consistently, attention worthy and value driven content, you will win for your brand, fans and followers that’ll stick with you.
No, that you should post consistently does not mean you should flood your social media with irrelevant content.
Posting 1-3 times a day or once a day for every week day is not bad. But whatever you prefer, consider your audience feedback to know what works for you and your brand.
Audit your Outcomes
You cannot grow your social media page without knowing what’s working and what’s not.
So, at intervals, you have to audit your social media campaigns. Find out, what did you do well over a certain period, which area needs improvement?
Also, consider the performance of each posts in terms of likes, comments, engagement etc.
This data will give you clues on what’s working or what’s not. And what you can do as a next step.
In conclusion, growing social media pages for business is not exactly an easy task. It demands effort, consistency and a clear plan.
The fact that many other brands are doing it and getting it right should inspire you.
But one thing you must keep in mind is that you’re not going to start this today and leave after a week because it’s not generating outcomes as fast as you’d expect.
Growing your social media page is a long term business initiative and you should consider giving it a long term try.
But where you find that your expectations are not being met, you can always get help by reaching out to our experts here. Be it for page management or tailor made social media strategies, we’ll get you by the hand to achieve your goals with your social media pages.
Now it’s over to you! What’s your biggest challenges when it comes to growing your social media page? Drop your comment below.