In a fiercely competitive market where businesses are doubling up efforts to outdo each other, as an entrepreneur aiming to grow, the key to making impact and significant profit is to identify the content marketing trends in 2024 and use it to benefit your business effectively.
Although it’s never black and white, identifying the key marketing trends gives you ideas on what to expect, what your ideal customer is looking out for and how to optimize your business to deliver on this as part of your marketing strategy.
Even though a number of businesses have been able to identify and optimize for trends in content marketing, most small businesses have always struggled with this aspect of research. And this has led to dire consequences in times past.
As a marketing expert, in this post, I’ll be taking you through the top content marketing trends in 2024 , based on recent developments in the content marketing industry.
And I’ll also show you how you can optimize your business to deliver on this for your audience, in the following paragraphs…
Increasing Demand for Video Content
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Over the past few years, the increasing demand for video content has been on constant ascent across all platforms. From social media to websites and other platforms, more consumers are showing preferences for video content over other forms of content.
Considering that video content has been at the forefront, setting the content marketing trends in 2024, as a small business unless it’s very important, you want to prioritize creating video content over other forms of content.
Beyond just creating video content, to grab and keep the attention of your audience, you want to make your video content short, engaging and easily shareable.
Think about wildly successful and viral reels, shared on platforms like Instagram, YouTube and Tiktok. Identify the things that make them stand out and find ways to incorporate these into your own content.
Beyond creating pre-made videos, consider live videos and streaming. Outside increasing your content options, these instant videos can create a one-on-one engagement between you and your audience.
Content Personalization over Basics
With the surge in AI generated content, content personalization has become one of the top content marketing trends in 2024.
This is simply because most businesses are trying to create content tailored to the experiences and needs of a specific audience. And for this reasons, beyond identifying their target audiences, they are also going ahead to understand their sentiments, preferences and expected outcomes.
As you get set to create more content in this year, you have to keep in mind the needs of your target audience and then focus on creating the content that will meet them specifically at the point of their needs. This is the kind of content that gets shared.
Outside getting shares, another key reason you want to focus on personalized content is that it addresses the needs of the content consumer specifically. And the more their needs are met, the more likely they will want to come back to your website.
Storytelling over Text
Humans love great stories. Till date, some of our best performing content are those wrapped in captivating stories that are clearly relatable to our audiences, across board.
As it was in times past, storytelling is still part of the content marketing trends in 2024. Users are constantly looking for relatable stories. People are looking for causes they can relate to and it is your place as a brand to give this to them as part of your content.
So, as you embark on creating content this year, don’t focus on words, tell stories. Find ways to use your experiences, the things you do and other relatable anecdotes to enrich your content.
Beyond creating engagement and making your content relatable, storytelling gives you the chance to tell your own stories, showcase your journey and talk about real stuff that ends up humanizing your brand. This is one of the things you’ll need to shape your marketing journey.
AI & Automated Content
With the rise and rise of artificial intelligence solutions like ChatGPT among others, AI and automated content generation are once again at the forefront of content marketing trends in 2024.
While so many content creators are already getting swept away with the promise of a powerful AI generated content, the caveat is, AI generated content is not without its shortcomings.
Understandably, Artificial Intelligence can make content creation far simpler than it used to be but keep in mind also that the search engine is increasingly finding ways to single out AI generated content for content quality issues.
As much as you’d want to use AI tools to increase your productivity and efficiency in content creation, instead of relying on it totally, to get the most out of these tools, work on using it to assist in your content creation but not as the overall content creation tool.
Quality over Key Words
One of the notable issues with the AI tools is that even though it allows people the opportunity to create more content at a shorter time, if left alone it can get more creators to sacrifice quality over efficiency.
This has created a need for such content to be checkmated by the search engine operators, thus getting quality content again into the top content marketing trends in 2024.
So going forward, keyword optimization is not enough. Instead of focusing on using AI tools to create content which you’ll end up optimizing with key words, work on creating a more useful and purposeful content that will be beneficial to your audience.
In 2023, Google came hard on spammy content, with their updates. So, forget about key word spamming as it will not deliver great results.
As much as possible, reduce content spamming. Do not create content just for the purpose of getting something published. Put in an effort to create high quality content that is useful to your target audience.
Content marketing is a great way to drive consistent growth for your business but to create great results, you have to understand the trends, adapt to it and move ahead to create results.
With these tips you just read today, you can go ahead and create a more remarkable outcome for your content marketing while driving increased growth for your business but one thing you have to keep in mind is to keep evolving and getting better with the trends.
Don’t wait for change to catch up with you. Pay attention to the specific trends in your niche and find your ways to move ahead with it because while you may be waiting, your competition might already be doing everything to undermine your move. You have to stay ahead.
Now, it’s over to you. What do you see as the strongest marketing trends in this year? Drop your comments below.