As a business seeking to drive increased brand awareness, engagement and sales, there are proven social media conversion strategies you can leverage to achieve these goals without breaking a sweat.
A number of brands like yours are already using these strategies to make a kill on the social media. But, so many others are not aware of these strategies or how they can be put to use.
As the new economic realities bite harder, and most businesses are scrambling to find alternate measures to generate income, I have decided to put together the following proven strategies you can use to drive your social media conversions from scratch, regardless of your location…
Know your Audience
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The first step to increase your social media conversion is to know your audience. Know exactly who you’re attracting to your business.
This is very crucial because without knowing who you’re trying to attract, there’s no way you’re going to get them over to your side.
So in this context you have to know who they (your audience) are, what matters to them, and how to get them over to your platforms.
There are many ways to know your audience. For example, have a look at your business goals and find out the kind of people that can help you achieve those goals.
If that’s too difficult, head over to other competing social media handles and dig out details about their target audience.
If you still can’t take the third step, I made it even easier, use these strategies listed here, to find out your target audience.
Set Clear Goals
One of the first steps to improve your social media conversion is to set clear goals and hit the ground running right from the get go.
A large number of businesses and brands today are using the social media without any set goal.
They show up and post on days they feel like. Whenever they do, they can post any kind of content they deem fit and then move on without thinking about the impact of these content and their ROIs.
The others that manage to have a social media goal don’t get to stick to it.
Truth is, you can’t achieve a decent and consistent success with social media conversions without having a clear goal about the things you want to achieve on the platform. And taking steps to achieve them.
So, to start getting conversions from social media, start with getting your goals sorted. Set your conversion goals clearly.
Write down the number of conversions or customers you plan to have over a certain period of time. This gets you started.
Get a Plan
After sorting out your goals, the next step to drive your social media conversion to the roof top is to get a concrete plan on how you’re going to achieve those goals you listed out in step one above.
I concede. You don’t necessarily need an elaborate plan on how to go about using social media in a way that will lead to the achievement of your listed goals. But, you do need some sort of plan.
So, go ahead. List out the steps you’re going to take to achieve your goals. This must be included in your plan.
As part of your plans, find out the number of times you plan to make a post, the kind of posts you plan to share, the brand voice you’ll use etc.
Each part or aspects of your planning has to be in line with your laid down goals. And most importantly, your plans have to lean towards delivering on those goals specifically.
Create High Value Content
Content is at the heart of every social media strategy that converts. It is one of the most powerful tools you can leverage to reach your target audience and drive your social media conversion outcomes.
But, to make a decent impact on the social media, you don’t need just about any kind of content. Leverage analytics tools and trends to understand the content that works for your audience and then create that.
Beyond creating content, be sure your content meets the needs of your audience. Yes, social media marketing strategies that converts will always demand a tailor made content created for a specific audience in order to deliver on a specified outcome – conversion.
Anything short of this could as well amount to a clear waste of time.
So, with the end goal of conversion in mind, study and understand your niche, audience and the content that matter to them.
After wards, create this kind of content and post them consistently. Doing this and going all the way out to promote your content massively can lead to massive results in views and traffic.
Leverage Videos & Visual Content
Over the years, video content has continued to dominate the social media platforms.
From short form videos like we have on TikTok and Instagram Reels, to longer video formats on popular platforms like YouTube etc., creating and posting video content is a crucial social media strategy that converts.
Outside creating different content options for your audience, engaging and informative video content can captivate your audience leading to a higher conversion rates from your social media platforms.
Again, in recent times, social media algorithm tends to favor video content over other content formats, in terms of driving increased visibility. To plug into this and drive your social media conversion rates, you want to put on your camera and get your video content ready for your audience.
PS: Even where video content is preferred by the audience in most cases, to get a better reach, you must create a very useful, educational, entertaining or informative video to get it working. Also, promotion can get you an edge.
Gain Insights from Analytics & Trends
Social media strategies that converts are not necessarily exceptional however they are strategies that are audience driven.
They are the kind of strategies that see through the audience right from the content they are actively searching for, the ones they consume and the kind of content they won’t stop talking about.
Using the analytics tools on your social media platform, you will have access to key insights on data as regards the average results on each content you create.
The analytics tool will show you the content that did get the most engagement, the ones that didn’t perform well and the other ones that were not too bad.
Use this information, get to work on adjusting your content, posting hours, topics or what ever you think will lead to an improvement based on the data.
Another thing to pay attention to, in addition to your analytics is the social media trends.
Find a way to key into trending topics in your niche, trending hashtags etc., spin your own narrative and create a content that will appeal to your audience, based on those topics.
This will drive improved visibility for your social media content. And of course the more visibility you have, the better your chances to drive a higher social media conversion.
Engage with Storytelling
One unique thing about social media regardless of platform is that it is a platform where people go to connect and engage with other users in ways that fulfill them.
No one necessarily goes to the social media to buy or get sold to.
With this in mind, as a brand, you must understand that one of the top social media strategies that converts is storytelling.
People love great stories. Especially inspiring real life stories that are relatable.
As a brand seeking social media relevance in terms of profits, you can work with this desire for good storytelling to capture and tell powerful stories that revolves around your brand, audience and industry.
It doesn’t matter whether you’re trying to sell a product, service or you’re just a brand seeking relevance. Good storytelling can create real connections that will turn your audience from ordinary followers to raving fans. And in turn? Increased chances to boost your social media conversions.
Build a Community
Social media is about community, friendship and conversations. As a brand that wants to grow on that platform, consider building and growing such community around your brand.
It doesn’t matter what you’re doing or selling, this is one of the key social media strategies that converts complete strangers to diehard fans.
Using your content, build a community that shares the same values as your brand. Create, share content and engage with this community at intervals.
From time to time, show them that you’re human. That you care and that your brand is totally concerned about what matters to this community.
This is one of the killer ways to build a loyal team of fans. And in the long term, with explosive growth in followership, you’ll experience improved social media conversions.
Evaluate your Strategies
It’s a great thing to aspire to increase your social media conversions and even create real life strategies that convers on social media but, to create an even more better ROIs, you want to evaluate your strategies at intervals.
This is because digital marketing is very dynamic. Sometimes, a strategy that’s delivering strong outcomes today may change completely in the next few months.
To stay on top of your game, you have to evaluate and analyze your strategies, find out its weak points, high points and where you need improvements.
And of course, feel free to drop un-workable strategies. No need beating a dead horse when it comes to digital marketing.
Just keep innovating.
Final Words
You’ve probably read a lot of things about social media strategy that converts but this right here is not theory. These are the top 9 proven social media strategy that will certainly drive conversions for your brand if you stick with them.
Doesn’t matter where you are or whatever platform you’re building on, using these strategies can tremendously transform your social media into a conversion tool for your business.
And of course, to drive even better results, sign up for our social media trainings here. Let’s get you by the hand as we work with you to create a robust social media experience that will grow your brand.
So, it’s your turn now! What are your biggest challenges when it comes to social media marketing? Drop your comments below.
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