How to create content strategy for a personal brand

Be it on LinkedIn, Facebook, Twitter or Instagram, building a personal brand can be tasking, demanding and out rightly daunting but, did you know that getting the right content marketing strategy can get your brand from obscurity to limelight?

No, I’m not kidding you.

In fact, a lot of experts believe that whether you’re aspiring to get the right job, build a better network or position yourself as a thought leader, getting the right content marketing strategy for your personal brand can make or mar your goals.

Indeed strategic content marketing has helped in building powerful global brands like Oprah Winfrey, Beyoncé, Gary Vaynerchuk and many others, who have gone from obscurity, to achieve great feats with their brands.

No doubt, you’re not trying to be the next Oprah Winfrey but regardless, the good thing about personal branding is that anyone can build one. But, not everyone knows how to do that.

And now, it’s your turn to learn the secret content marketing strategy that’ll build yours into a formidable personal brand, position you in your industry and get you the recognition you deserve. So, are you ready?

Now, before we get started, I want to warn you. What you’re about to read is a proven method that’s produced massive results for brands and businesses when implemented the right way. And by no means will anything less be expected of you.

What is Content Marketing Strategy?

A content marketing strategy is a coordinated action plan, organized towards achieving a specific marketing outcome.

A content marketing strategy is essential for any personal brand looking to gain an edge in the competitive digital landscape. For example, it helps you create and publish high-quality content that resonates with your target audience.

It is also an important tool you could use to build a long term relationship with your audience or clients, by mapping out the content that matters to them and promotional strategies that can actually get the content across to them.

Content Marketing Strategy for Personal Branding
The right Content Strategy can Power your brand to achieve a lot more | Credits: Pexels/Olya Kobruseva

As a matter of fact, a content marketing strategy can power your content to achieve a lot more for your brand, depending on your brand’s specific needs and goals.

Why Content Marketing Strategy is Important for Your Brand

It is a proven fact that businesses with blogs get 67% more leads than others providing the same services, and 47% of buyers view content before engaging with a sales representative or making purchases.

Same thing goes for brands trying to position as industry experts. Your target audience wants to read your your opinion on important conversations and issues of interests around your industry.

The above is not just the only reason why you should pay attention to getting the right content marketing strategy for your personal brand, the following are some other important reasons why content marketing is crucial to your brand;

  • It converts traffic into leads.
  • It builds brand awareness and generates trust.
  • It builds customer loyalty and generates repeat customers.
  • It creates a positive social media image for your brand/business.

That said, there are also a number of things you need to think about when creating your content marketing strategy.

Some of these are;

What’s the Goal of your Content?

Is it to increase traffic and leads, create brand awareness, or build relationships? Once you know the goal of your content marketing strategy, figure out how best to achieve it.

For example, Guest blogging can help drive more website visitors because it creates exposure for your business while networking events can help cultivate relationships with influential individuals.

Are there any Demographics that Particularly Interests You?

You don’t need everyone. Depending on your goal, you need a specific demographic or target audience to achieve your set outcomes.

So, focus on writing specifically for this audience- this will ensure that you are giving valuable information that matters to the right people.

A content marketing strategy isn’t easy to put together – it takes time, thought, and planning (among other things), but if you’re serious about improving your brand’s visibility and success, then it is essential. It helps you create and publish content that is valuable to your target audience and helps you build a relationship with them.

This content can then be used to drive traffic to your website, social media platforms, and other marketing campaigns.

Steps to Create a Content Marketing Strategy for a Personal Brand

There are a few essential steps that you need to follow to create a successful content marketing strategy for your brand. Follow these steps and you’ll be on your way to improving your brand’s visibility and success online.

Create a Brand Vision Statement

A content vision is a forward-facing statement of your company’s soul that drives your content marketing, and on which your company depends for innovations and target goals.

To create a content marketing strategy that’s effective and helps you achieve your brand vision, you first need to have a vision statement.

This statement captures the purpose of your brand and what you want it to achieve. Once you have this, you can begin to develop content marketing strategies that will help you achieve your goals.

For example, part of your content marketing strategy might include creating blog posts, social media content, and video content that is focused on your brand’s vision, target audience, and goals. It helps you to identify what content you should deliver at each stage of your brand’s sales cycle.

By following this simple step, you can create a content marketing strategy that will help you achieve your brand’s goals.

Know your Target Audience

When it comes to creating a content marketing strategy for a personal brand, one of the most important aspects is to know your target audience. This involves understanding who you’re marketing your content to, and what their needs and interests are.

This is one of the key factors that’s keep brands like Beyoncé, Tony Robbins etc. on top of their industry. They know exactly who’s their audience and what they want.

You can learn about your audience through research, qualitative or quantitative analysis, or a combination of all three. Once you have a good understanding of your target audience, ensure that you identify their needs and interests.

This will help you to create relevant content, and tailored to solve their problems with the help of a detailed content marketing strategy.

When you prove to your target audience that you are interested in what matters to them, they are more likely to choose your brand when it’s time for them to buy.

To stay up-to-date with your target audience’s interests and needs, make sure that you are regularly publishing content that is engaging and helpful. This will keep them coming back for more, and you’ll be on your way to content marketing success!

Identify your Brand’s Marketing Goals

Before you start creating a content strategy for a personal brand, you need to first, identify your brand’s marketing goals. This includes figuring out what type of content marketing strategy will help you reach your target audience and create awareness for your brand.

Once you have a clear idea of what you’re aiming for, it’s now time for you to get started.

You can use different marketing tools to reach your target audience, like paid ads, content marketing campaigns, and social media promotions. Whatever you choose, be sure it’s what’ll work for your audience, based on the target platform.

Create a Content Plan

Once you know what you want to achieve with your content marketing strategy, it’s time to create a plan. This includes developing an overview of your planned content and setting deadlines for each stage of the process.

At this stage, make sure that your team is on track by creating specific tasks and assigning responsibilities.

Having a detailed content plan for your content marketing strategy will ensure that all elements of your brand’s online presence are coordinated successfully. Start by identifying your brand’s tone and voice.

Next, come up with content ideas that resonates with your target audience and are relevant to your brand’s marketing goals. Tailor the content to be engaging and interactive, and make sure to measure the success of each piece of content you create.

PS: Some times to really know what works well with your audience, you have to do a lot of listening to feedbacks, engagements and analytics from each piece of content you create. This will guide you on what to include or remove from your content plan.

Set Achievable Targets

There’s no doubt that content marketing is one of the most effective ways to reach your target audience and drive conversions. However, it can be daunting to create a content marketing strategy that is both effective and achievable.

To create an effective content marketing strategy for a personal brand, set achievable targets that you can measure and track. This way, you’ll be able to see the progress you’re making and adjust your strategy accordingly.

Additionally, think about what types of content will resonate with your target audience and produce high-quality content that is both informative and engaging.

Planning is key because if you fail to plan, you will likely end up with a content marketing strategy that’s ineffective and unsustainable.

This means having a well-thought-out plan for each step of your content marketing journey is crucial for success. From ideation to execution, everything needs to be planned out in advance so that you can achieve success.

How to create a content strategy for a personal brand
To ascertain its effectiveness, you have to review your content strategy at intervals | Credits: Pexels

And don’t forget the importance of measuring results along the way! By taking these steps, you’ll be on your way to creating an effective content marketing strategy for your personal brand.

Review your Achievements

After setting and implementing your targets, it is now time for you to review your content marketing strategy! How are you measuring the success of your efforts? What have you achieved thus far?

Revisit your strategy and make necessary changes to ensure that your brand is reaching its full potential.

In addition to that, if you want to be successful with content marketing, you need to be data-driven.

This means using quantitative and qualitative analytics to determine what works and what doesn’t. By understanding your audience’s interests, you can tailor your content to ensure that it reaches them in the most effective way possible.

Ensure you keep records and analyze your data. For your personal brand to achieve success with a content marketing strategy, ensure that you create original content.

Originality is key when it comes to creating engaging and informative content for your brand. Not only will this attract potential customers, but it will also build trust and credibility among current followers.


As a brand, you should know that an effective content marketing strategy for a personal brand is very crucial for your success, regardless of your brand goals.

By creating a content marketing strategy that aligns with your brand’s vision and marketing goals, you can produce high-quality content that resonates with your target audience.

As I wrap up, I hope you follow the steps listed above to create a successful content marketing strategy for your brand and share your story with us.

And while at it, check out our Content Marketing Course to learn more about how to create an effective content strategy that aligns with your brand’s goals and produces massive results within the shortest possible time.

Now it’s your turn! What’s your biggest challenge when it comes to creating a content marketing strategy for your personal brand? Drop your comments let’s hear you!

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Victor Winners

Victor Winners

A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond.As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses.Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy.With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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